RSM Overview


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Overview of the market research capabilities of UK agency RSM.

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RSM Overview

  1. 1. RSMResearch PartnerPrepared by Simon Glanville January 2013020 7189 368414 January 2013
  2. 2. RSM - Overview Research services to clients and agencies for 25 years. Web, CATI and mobile research around the world. Expert at researching B2B, stakeholder, and consumer audiences. 2
  3. 3. How can RSM benefit you? First class B2B & consumer data collection services Especially skilled at: Large scale UK and international studies (including tracking) Hard to reach audiences, including C-suite, legislators, healthcare & niche consumers SMARTCall – specially trained in-depth interviewers for senior business audiences Web surveys – first class set up, management, interface, sample acquisition 3
  4. 4. How can RSM benefit you? Experience in project & field management Overflow interviewing facilities, at short notice if Delivery to specification required Frequent pro-active updates Can work on lead agency programmed & hosted Helpful input to design and content CATI studies or in-house programmed and hosted projects UK based Project Managers overseeing the study from start to finish Experienced management means client staff not required to hand hold or advise Single partner for centralised studies with two delivery/pricing options 100% in-house fieldwork managed global network of pre-selected local CATI and sample suppliers 4
  5. 5. RSM: Key Benefits ISO 9001:2008Quality MRS Company Partner, ESOMAR Members Twenty-five year proven track record ofReliability delivery Askia expert - accuracy in dataCompatibility transmission, immediately readable! Web and CATI, B2B and consumer, UK andExpertise international, customer and brand Support with proposals and pitches - addingPartnership field value and credentials 5
  6. 6. RSM: Experienced Data Collection Partner 25-year track record, serving 50+ clients each year Data collection partner to a wide range of consultants and agencies TNS, Millward Brown, Ipsos Mori, HPI, Cello, Basis, Hall & Partners, Redshift, Ase, Jigsaw, Relish, WDG, Circle IDC, Grant Thornton, KPMG, Satmetrix In-house resource Senior managers, 60+ line international CATI centre, SMARTCall, web, recruitment, urban interviewing Trusted by blue chip and large public sector clients to speak to key accounts and stakeholders including BT (approved supplier), Google, UKTI, RS Components, Facebook, General Motors, Ofcom (roster agency), City of Westminster 6
  7. 7. RSM: Experienced Data Collection Partner Senior Project Managers – handling projects from programming through to data delivery Proactive client communication Sample management Helpful study design advice Web-based client work space and field updates Consumer, B2B & stakeholder expertise in UK and International markets Europe, North & South America & Asia Pacific Director level respondents in IT/ICT, Financial, Automotive, Healthcare & Government Phone recruitment to online and mixed mode CATI/web expertise ASKIA software allows sample management across both methods on same study In house coding & translation (professional translation for technical studies) 7
  8. 8. RSM: Centralised & Global Data Collection RSM is able to supplement in house CATI resource by working with carefully selected partners on international projects Cost effective and high quality CATI option ASKIA platform provides centralised RSM management of local country support Central RSM control: Quality control conducted at RSM using digital recordings and live monitoring Sample selected and managed by RSM All data delivery by RSM All agencies vetted/visited by RSM staff Local agency expertise Cultural understanding/local knowledge Plus phone recruit to online studies programmed and hosted by RSM Partners include agencies in: China, Brazil, Thailand, UAE, India, Russia, Poland, Slovakia and Romania Single point of contact RSM Project Manager overseeing the entire study. 8
  9. 9. RSM: In-House Telephone Research Centre 60+ line in-house CATI centre SMARTcall Indigenous interviewers covering 25+ languages Superb verbatim output for high quality insight from central location Telephone depths with business and stakeholder audiences Web prompts (where appropriate) Senior and experienced team Recruitment of business respondents to online Credible with business, healthcare and hard to surveys and groups reach audiences Comprehensive project briefings with client attendance encouraged Quality control includes: digital recording; 10% monitoring; remote live monitoring RSM accreditations ISO 9001:2008 UK MRS Company Partner ESOMAR Members EU Data Protection Act accredited Security approved by major MNC 9
  10. 10. B2B CATI Case StudiesUKTI – 4 year programme tracking UKs tradereputation in China, India and USA. 1000+legislators, CEOs, analysts, journalists per annumLondon Stock Exchange - perceptions of majorglobal exchanges. 350 interviews across 15markets with CEOs/CFOs, senior personnel inbrokers, law firms and accountantsRoyal Bank of Canada - advertising evaluationwith C-Suite, fund and portfolio managers inEurope, 40 minutes with on-line promptsBT – global business brand tracker for 15 years.25+ markets and 20000+ interviews with ITdecision makers in MNCs, nationals and SMEsGoogle – programme of advertising research,using a CATI approach to interview targetbusiness audience 10
  11. 11. Consumer CATI Case Studies City of Westminster – RSM is a roster agency, currently undertaking on-going reputation tracker (3,000 interviews in 2012) and ad hoc residential surveys EON – 2800 interviews with new customers about their initial experiences Vodafone – advertising evaluation study amongst customers and recent churns; 400 CATI interviews Citroen – annual evaluation of lost prospects and lost customers BT/Citizens-on-Line – programme evaluating campaign to increase web usage; 30+ waves completed, 2012 focuses on Cornwall residents 11
  12. 12. RSM: Online Studies We bring a trained market research eye to online studies design, sampling, questionnaire, web layout and scripting expertise and advice creative solutions to approach First class project management proactive liaison, online reporting, timely feedback, and total ownership from start to finish Added quality controls to ensure highest response rates and quality data soft-launch, daily data checks, digital fingerprinting, single-use urls, raw data pattern monitoring Excellent interface (including Flash tools) appendix) and mixed mode available (CATI/web). Intelligent sampling detailed knowledge of global panels ensures optimum sampling solution 12
  13. 13. Client Testimonials “RSM is extremely easy to do business with, and is our vendor of choice for phone surveying. They are extremely responsive and knowledgeable, and easily meet our phone survey quotas. They are competitively priced and provide an exceptional level of service. Highly recommended.” Tony Verducci, Satmetrix “RSM Research Institute has “Many of our projects involve hard-to-find collaborated to the E-health respondents and are time sensitive, and we need a survey. We are extremely supplier who does not fail to deliver. RSM are satisfied with the people we helpful, flexible and competitive, which has made have dealt with at RSM. We them one of our preferred suppliers over the last have known them for a long couple of years.” period of time and we insist on the continuity of this Sarah Thompson, Hall & Partners Europe collaboration in the future because of their reliability and their professionalism.” B. de Terwagne, Ipsos Belgium 13
  14. 14. RSM: Askia Experts Askia Experts First UK Installation: users since 2002 Assisted Askia with data collection software development (beta testing) Technically proficient - highly complex scripting capabilities Askia compatibility means less work for HPI: 100% accuracy in transmission of results Data ‘ready to use’ including partial data Analysis can be specified during questionnaire setup RSM scripts are clear and easy to understand for HPI analysts Expert advice on approach, sampling, questionnaire content, page design and scripting Askia also supports: Seamless mixed mode (web + CATI) surveys Remote CATI offering central scripting and control with local access to sample management. Flash Toolkit 14
  15. 15. Online delivery of results: RSM methodsContent Delivery MethodsRaw Data: Basic: content is posted on a secure web based portal* at end(html/ Excel/ *.sss/ *.ascii/ of fieldwork (and other interim delivery points):SPSS etc.) Pros: cheap and reliable (all data is final and has passed quality control).Tabulated Data Cons: may not be regular enough.(html/ Excel/ Word/ *.pdf etc.) Batch based (daily): content is automatically uploaded to aCharts/ KPIs secure web based portal* in batches at the same time each(html/ *.ppt) day: Pros: regular and reliable (progress and results can beAudio recordings tracked daily, all data has passed quality control).(for CATI) Cons: is not ‘real time’.Other resources Real Time: content is accessible direct from RSM’s servers.(e.g. final questionnaire, Pros: real time tracking of results, KPIs and fieldworktranslations, schedule, quota progress.and sample reports etc.) Cons: is the most costly option. Results subject to change as RSM applies quality control. * Or encrypted e-mail 15
  16. 16. RSM’s Client Workspace RSM provides client’s with unique login and password to enable secure access to our Client Workspace Secure and convenient access to project materials and deliverables e.g.: Data and results: raw data, tabulated data, charts/KPIs, audio recordings Research materials: questionnaire, translations, audio-visual prompts, schedule, quota and sample reports. Key benefits: Best practice data security (including controlling access) Convenient, particularly if large/multiple format files Easy to share with wider teams 24 hour and remote access.16
  17. 17. Summary:RSM Data Collection Partner Full service research firm with 25-year track record Partner to a wide range of consultants and agencies B2B and Stakeholder specialists - including C-suite, legislators, regulators UK and International coverage - Europe, North America, MEAF, Asia Pacific Customer, market, brand, reputation expertise In-house 60+ line CATI centre at London Bridge, web, mobile, SMARTCall, urban, mixed mode First class international B2B interviewing team, credible with business respondents Trusted by major clients to research their customers – BT, Google, UKTI, Ofcom, Facebook, RBS, etc. UK MRS Company Partner; ISO 9001:2008 accreditation 17
  18. 18. For any further information, to ask RSM for a cost proposal or just to talkthrough experience and feasibility then please contact Simon Glanville on0207 189 3684 or