Show Me The Money In 7 Steps                                                £££’s                                         ...
Show Me The Money In 7 Steps                                                £££’s                                         ...
Brought To You By...            STEP 7 - Getting investors             to hit the invest butoon                           ...
“I have £150,000 that I want to      invest in a private company. In 30     seconds tell me why I should invest           ...
“I     believe     you will      do it”                                        “I                            BEL          ...
“Can I     see it?”                                               “Can                             PRO                you ...
“Do     people    want it?”                            PRO                “Do You                                BL   EM  ...
Brought To You By...               WHAT IS A PITCH FOR? -                 To attract the RIGHT               evangelists, ...
BELIEVE (PRODUCT,                                            PROFITABLE                  PLAN & PEOPLE)                   ...
BELIEVABILITY - PRODUCT,      PLAN & PEOPLE                                    B LE                                  TA   ...
“My idea is going to make us BELIEVABILITY - PRODUCT,                                     billionaires. It is a bigger ide...
“Bigger than Google?” BELIEVABILITY - PRODUCT,                                    “No Competition?”                       ...
BELIEVABILITY - PRODUCT,      PLAN & PEOPLE                                     “We want to take out Amazon. I paid       ...
BELIEVABILITY - PRODUCT,      PLAN & PEOPLE                                             “Take out?”                       ...
“I have created a revolutionary mobile BELIEVABILITY - PRODUCT,                             app. There are 6 billion mobil...
“Revolutionary?” BELIEVABILITY - PRODUCT,                                           “1%?”                                 ...
“We worked 24/7 to launch our beta website                             & we attracted 2000 subscribers with a 6% BELIEVABI...
“Profitability?”                                           “Margins?” BELIEVABILITY - PRODUCT,                            ...
Brought To You By...                         GET YOUR FREE                       BUSINESS PLAN 3.0                        ...
Brought To You By...    Show Me The Money                            In 7 Steps                     WANT STEPS 1-6? - Twee...
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How To Pitch Your Company To Investors

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The do's and don't when pitching to investors.

Learn what to say and what not to say.

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How To Pitch Your Company To Investors

  1. 1. Show Me The Money In 7 Steps £££’s SHOW SHOW SHOW SHOW SHOW SHOW ME SHOW ME ME ME ME ME THE ME THE THE THE THE THE MONEY THE MONEY MONEY MONEY MONEY MONEY VALUATION MONEY FINANCE TAX LEGAL BUSINESS FINANCIAL & PITCHES SOURCES STRUCTURE STUFF PLAN MODEL OFFERWednesday, 13 February 13
  2. 2. Show Me The Money In 7 Steps £££’s SHOW SHOW SHOW SHOW SHOW SHOW ME SHOW ME ME ME ME ME THE ME THE THE THE THE THE MONEY THE MONEY MONEY MONEY MONEY MONEY VALUATION MONEY FINANCE TAX LEGAL BUSINESS FINANCIAL & PITCHES SOURCES STRUCTURE STUFF PLAN MODEL OFFERWednesday, 13 February 13
  3. 3. Brought To You By... STEP 7 - Getting investors to hit the invest butoon (C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.comWednesday, 13 February 13
  4. 4. “I have £150,000 that I want to invest in a private company. In 30 seconds tell me why I should invest in you..?”Wednesday, 13 February 13
  5. 5. “I believe you will do it” “I BEL IEVA believe BLE you can PROF do it” ITAB LE “I believe it will make VIA BLE money” The Investment Intersection...Wednesday, 13 February 13
  6. 6. “Can I see it?” “Can PRO you D UCT make & sell it?” PLAN “Can you ship it?” PEOPLE Believable...Wednesday, 13 February 13
  7. 7. “Do people want it?” PRO “Do You BL EM Want It?” TIMIN G “Fo people want it now?” PAS SION Viable...Wednesday, 13 February 13
  8. 8. Brought To You By... WHAT IS A PITCH FOR? - To attract the RIGHT evangelists, customers & investors (C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.comWednesday, 13 February 13
  9. 9. BELIEVE (PRODUCT, PROFITABLE PLAN & PEOPLE) VIABLE (PROBLEM, VIABLE (PROBLEM, PASSION, TIMING) PASSION, TIMING) BELIEVE (PRODUCT, PROFITABLE PLAN & PEOPLE) 2 Types Of Investors...Wednesday, 13 February 13
  10. 10. BELIEVABILITY - PRODUCT, PLAN & PEOPLE B LE TA OFI PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  11. 11. “My idea is going to make us BELIEVABILITY - PRODUCT, billionaires. It is a bigger idea than Google & there is no PLAN & PEOPLE competition. With your money I can quit my job and with your experience we can bring it to market, but you need to sign an B LE NDA before I tell you” TA OFI PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  12. 12. “Bigger than Google?” BELIEVABILITY - PRODUCT, “No Competition?” “Job?” PLAN & PEOPLE “My Experience?” “NDA?” NO THANKS. B LE TA OFI PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  13. 13. BELIEVABILITY - PRODUCT, PLAN & PEOPLE “We want to take out Amazon. I paid for a team of developers to replicate their website. We are a proven team willing to quite our jobs for a salary of LE £100k each if you back us. Here is only B TAour 20 page business plan and executive OFI PR summary.” VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  14. 14. BELIEVABILITY - PRODUCT, PLAN & PEOPLE “Take out?” “Amazon?” “Replicate?” B LE “Only £100k?” TA OFI NO THANKS. PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  15. 15. “I have created a revolutionary mobile BELIEVABILITY - PRODUCT, app. There are 6 billion mobile phone users globally and all I need is 1% of PLAN & PEOPLE them to buy my app and we will be made. I quite my job at Google & here is my 200 page business plan. The forecastsEare very conservative & I L ITAB need investment OF to make it go viral” P R VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  16. 16. “Revolutionary?” BELIEVABILITY - PRODUCT, “1%?” “200 Pages?” PLAN & PEOPLE “Conservative?” NO THANKS. B LE TA OFI PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  17. 17. “We worked 24/7 to launch our beta website & we attracted 2000 subscribers with a 6% BELIEVABILITY - PRODUCT, conversion to our first paid product at a cost of £3 per lead - James created it, & I sell it. This business is more important to us than PLAN & PEOPLE any high salary, the world will be a better place when we do this. We know how hard this is going to be, but here is our executive summary & E video pitch. We also have a slide L plan & financial model on this deck, business ITAB link. OFqualifies for SEIS and we are ready for It PR due diligence. We have an FD role to fill for the right investor too.” VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  18. 18. “Profitability?” “Margins?” BELIEVABILITY - PRODUCT, “Video or Slide Deck?” PLAN & PEOPLE “SEIS?” “My Role?” INTERESTING. B LE TA OFI PR VIABILITY - PROBLEM, PASSION & TIMINGWednesday, 13 February 13
  19. 19. Brought To You By... GET YOUR FREE BUSINESS PLAN 3.0 BUILDER - If you are accepted to pitch your business on BankToTheFuture.com APPLY NOW (C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.comWednesday, 13 February 13
  20. 20. Brought To You By... Show Me The Money In 7 Steps WANT STEPS 1-6? - Tweet @BankToTheFuture & Ask For All 7 Steps with #ShowMeTheMoney (C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.comWednesday, 13 February 13

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