Facebook Pages, Places & Deals: An Overview

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The slides from my speech at Terri Cooper's event on Facebook pages, Facebook deals and Facebook places.

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Facebook Pages, Places & Deals: An Overview

  1. 1. www.twitter.com/IAmSimonDell<br />www.facebook.com/SimonDell<br />www.slideshare.net/SimonDell<br />
  2. 2.
  3. 3. About Me and why I think I'm qualified to talk on this subject..<br />Director of TwoCents Group<br />Creative marketing & advertising agency<br />    Branding<br />    Graphic Design<br />    Marketing Consultancy<br />    Advertising Campaigns<br /> Social Media<br /> Digital <br />Background<br /> Lion Nathan, Heineken, Coors<br /> Consumer behaviour<br /> FMCG goods<br /> Retail<br /> Promotions<br /> Social networking <br /> <br />
  4. 4. What We Can Offer<br />For Terri Cooper clients:<br />OFFER A <br />2 hour session for you and your staff ($249+gst):<br /><ul><li>Unlimited members of staff
  5. 5. Facebook, Twitter, other social media
  6. 6. Google Analytics
  7. 7. SEM/SEO
  8. 8. E-newsletters</li></ul>OFFER B<br />Facebook Front Page, designed, developed<br />from $449+gst<br />
  9. 9. You can buy attention (advertising);<br />you can beg for attention from the media (PR).<br />You can bug people one at a time to get attention (sales).<br />Or you can earn attention by creating<br />something interesting and valuable<br />and then publishing it online for free.”<br />David Meerman Scott<br />
  10. 10.
  11. 11. What We’re Here To Learn<br /><ul><li>Facebook Page Interaction
  12. 12. Facebook Places
  13. 13. Facebook Check-In Deals
  14. 14. Facebook General Deals
  15. 15. But first…</li></li></ul><li>2009<br />29% of all mobile phone users<br />accessed browser-based content<br />(Yankee Group)<br />
  16. 16. NOW<br />5 billion mobilephones in use<br />
  17. 17. By 2012<br />There will be as many<br />connected mobile phones,<br />as there are people.<br />(PhoneCount)<br />
  18. 18. 2015<br />50% of the world<br />will have an<br />internet connection. <br />(AMD)<br />
  19. 19. People Trust Their Friends<br /> <br /> <br /> <br />http://www.helphive.com/business-central/tag/customer-recommendations/<br />
  20. 20. What is a Facebook Page?<br />Businesses, organisations and brands<br />Reach consumer base without the detail of a personal page<br /><ul><li>Pages can ‘share to all’ via a wall
  21. 21. Send messages via an ‘update’
  22. 22. Insights available on follower profiles
  23. 23. Page can’t access people
  24. 24. Much more customisable
  25. 25. Linkable to actual locations
  26. 26. Can offer general deals and location deals</li></ul> <br />Do NOT use a personal page as a business page:<br />Facebook WILL (no longer) delete you!<br />
  27. 27.
  28. 28. Linked to Places<br />What we like<br />
  29. 29.
  30. 30. So, What’s The Point?<br />
  31. 31. The Benefits<br />Allow your business to interact with consumers on your page, and other pages<br />Allow your business to interact with other businesses<br />Keep clients updated with your activity<br />Position yourself as an expert<br />Develop your brand personality<br />Because your clients and consumers want to hear from you<br />
  32. 32. Facebook<br />Places<br />
  33. 33. Places<br /><ul><li>Control your business profile
  34. 34. Geo-location
  35. 35. Develop offers
  36. 36. Smartphone required
  37. 37. Find out where your friends are
  38. 38. Share experiences & recommendations</li></li></ul><li>
  39. 39.
  40. 40. ‘If you add a valid address, users will be able to see and check in to your page using Facebook Places.’<br />
  41. 41. ‘If you update the location of your page, it may take a few hours for Places users to see your new location.’<br />
  42. 42. So What’s The Point?<br />
  43. 43.
  44. 44. Facebook<br />Check-In Deals<br />
  45. 45. Check-In Deals<br /><ul><li>Offer deals across multiple locations
  46. 46. Control centrally
  47. 47. Individual deals
  48. 48. Loyalty deals
  49. 49. Friend deal
  50. 50. Charity deal</li></li></ul><li>
  51. 51.
  52. 52.
  53. 53.
  54. 54. Key Check-In Deal Points<br />Competing with FourSquare<br />Currently to set-up free but ‘subject to change’<br />Approved within 48 hours<br />Only one at a time<br />Outside US, you’ll need to work with a Facebook representative<br />
  55. 55. Why Do Fans Interact?<br />70% of fans don’t think it’s marketing<br />40% want discounts and promotions<br />39% percent to show my support for the company to others<br />34% percent to stay informed about the activities of the company<br />33% percent to get updates on future products<br />30% to get updates on upcoming sales<br />29% for entertainment<br />25% to access to exclusive content<br />21% to learn more about you<br />
  56. 56. Facebook<br />Deals<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. Key Deals Points<br />Competing with Groupon etc.<br />Each Deal will have its own landing page<br />Shareable with friends<br />Users can pay with credit card or Facebook credits<br />Deals specific to their location<br />Deals can be sent to emails and shared on walls<br />Need to be approved<br />
  62. 62. Tips<br />Have a Plan & Set Objectives<br />Know Your Message<br />Help People Find You<br />Constant & Relevant Communication<br />Get Everyone Involved<br />Listen! And Reply! <br />“A vocal minority, but an aural majority” <br />Be a Resource<br />Welcome Page<br />Develop Tabs<br />
  63. 63. Test Case: Poppy Cakes<br />
  64. 64. Is the investment worth it?<br />Qualitative Data: the opinions.<br />Quantitative Data: the numbers.<br />ROI: the return.<br />

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