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Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
Facebook Pages, Places & Deals: An Overview
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Facebook Pages, Places & Deals: An Overview

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The slides from my speech at Terri Cooper's event on Facebook pages, Facebook deals and Facebook places.

The slides from my speech at Terri Cooper's event on Facebook pages, Facebook deals and Facebook places.

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Transcript

  • 1. www.twitter.com/IAmSimonDell
    www.facebook.com/SimonDell
    www.slideshare.net/SimonDell
  • 2.
  • 3. About Me and why I think I'm qualified to talk on this subject..
    Director of TwoCents Group
    Creative marketing & advertising agency
        Branding
        Graphic Design
        Marketing Consultancy
        Advertising Campaigns
    Social Media
    Digital
    Background
    Lion Nathan, Heineken, Coors
    Consumer behaviour
    FMCG goods
    Retail
    Promotions
    Social networking
     
  • 4. What We Can Offer
    For Terri Cooper clients:
    OFFER A
    2 hour session for you and your staff ($249+gst):
    • Unlimited members of staff
    • 5. Facebook, Twitter, other social media
    • 6. Google Analytics
    • 7. SEM/SEO
    • 8. E-newsletters
    OFFER B
    Facebook Front Page, designed, developed
    from $449+gst
  • 9. You can buy attention (advertising);
    you can beg for attention from the media (PR).
    You can bug people one at a time to get attention (sales).
    Or you can earn attention by creating
    something interesting and valuable
    and then publishing it online for free.”
    David Meerman Scott
  • 10.
  • 11. What We’re Here To Learn
    • Facebook Page Interaction
    • 12. Facebook Places
    • 13. Facebook Check-In Deals
    • 14. Facebook General Deals
    • 15. But first…
  • 2009
    29% of all mobile phone users
    accessed browser-based content
    (Yankee Group)
  • 16. NOW
    5 billion mobilephones in use
  • 17. By 2012
    There will be as many
    connected mobile phones,
    as there are people.
    (PhoneCount)
  • 18. 2015
    50% of the world
    will have an
    internet connection.
    (AMD)
  • 19. People Trust Their Friends
     
     
     
    http://www.helphive.com/business-central/tag/customer-recommendations/
  • 20. What is a Facebook Page?
    Businesses, organisations and brands
    Reach consumer base without the detail of a personal page
    • Pages can ‘share to all’ via a wall
    • 21. Send messages via an ‘update’
    • 22. Insights available on follower profiles
    • 23. Page can’t access people
    • 24. Much more customisable
    • 25. Linkable to actual locations
    • 26. Can offer general deals and location deals
     
    Do NOT use a personal page as a business page:
    Facebook WILL (no longer) delete you!
  • 27.
  • 28. Linked to Places
    What we like
  • 29.
  • 30. So, What’s The Point?
  • 31. The Benefits
    Allow your business to interact with consumers on your page, and other pages
    Allow your business to interact with other businesses
    Keep clients updated with your activity
    Position yourself as an expert
    Develop your brand personality
    Because your clients and consumers want to hear from you
  • 32. Facebook
    Places
  • 33. Places
    • Control your business profile
    • 34. Geo-location
    • 35. Develop offers
    • 36. Smartphone required
    • 37. Find out where your friends are
    • 38. Share experiences & recommendations
  • 39.
  • 40. ‘If you add a valid address, users will be able to see and check in to your page using Facebook Places.’
  • 41. ‘If you update the location of your page, it may take a few hours for Places users to see your new location.’
  • 42. So What’s The Point?
  • 43.
  • 44. Facebook
    Check-In Deals
  • 45. Check-In Deals
    • Offer deals across multiple locations
    • 46. Control centrally
    • 47. Individual deals
    • 48. Loyalty deals
    • 49. Friend deal
    • 50. Charity deal
  • 51.
  • 52.
  • 53.
  • 54. Key Check-In Deal Points
    Competing with FourSquare
    Currently to set-up free but ‘subject to change’
    Approved within 48 hours
    Only one at a time
    Outside US, you’ll need to work with a Facebook representative
  • 55. Why Do Fans Interact?
    70% of fans don’t think it’s marketing
    40% want discounts and promotions
    39% percent to show my support for the company to others
    34% percent to stay informed about the activities of the company
    33% percent to get updates on future products
    30% to get updates on upcoming sales
    29% for entertainment
    25% to access to exclusive content
    21% to learn more about you
  • 56. Facebook
    Deals
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Key Deals Points
    Competing with Groupon etc.
    Each Deal will have its own landing page
    Shareable with friends
    Users can pay with credit card or Facebook credits
    Deals specific to their location
    Deals can be sent to emails and shared on walls
    Need to be approved
  • 62. Tips
    Have a Plan & Set Objectives
    Know Your Message
    Help People Find You
    Constant & Relevant Communication
    Get Everyone Involved
    Listen! And Reply!
    “A vocal minority, but an aural majority”
    Be a Resource
    Welcome Page
    Develop Tabs
  • 63. Test Case: Poppy Cakes
  • 64. Is the investment worth it?
    Qualitative Data: the opinions.
    Quantitative Data: the numbers.
    ROI: the return.

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