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Cat Matson's presentation for Twitter for the TwoCents Social Media Crash Course

Cat Matson's presentation for Twitter for the TwoCents Social Media Crash Course

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  • ETRThe NumbersTwitter – 1212 followersFacebook – Personal page – 112 ‘Friends’Facebook – Business page – 76 strong communityLinkedIn – 113 Connections+ Blog & email list= A total reach – 1513 1200 approx+ Strong Peer Network+ Strong ‘advocate’ network – helps things go viral – a ‘virtual’ team of marketers15 new ‘Fusion-ites’3 speaking engagementsWho uses twitter?More than 1x a dayMore than 1x a weekSet up the account and still don’t get it?Who has ‘heard’ about it but still not using it?(number of followers/followees)
  • Why I say it’s the most powerful channel ever (small business context)...Allows you to ‘broadcast’ yourself without the expense of traditional modelsYou can choose who you tune into ... Therefore ultimately influencing who tunes into youYou can highly segment your marketIt’s multi-way dialogPowerful way to build relationship, credibility & profile ... Which builds trust (link to 7 step marketing process)
  • New database – you don’t own it and understand that people follow far more ‘easily’ than they sign-up to an email these days. That said, it’s a great way to distribute information
  • Core Marketing Message (refer to brand character w/shop)What you want to be known forCrafting your bio (check mine)
  • Core Marketing Message (refer to brand character w/shop)What you want to be known forCrafting your bio (check mine)
  • Automation – twitter’s about building relationships – hard to do that with ‘automate’ DMs or automated follows
  • Experts & Influencers ... And having them ‘notice’ youIdentify themFrequent ‘posters’Profile pic / professional imageSearch ‘guru’ ‘expert’ ‘author’Follower ratio – following:followers – 1:3 – fair chance they’re ‘experts’ or influencers – with a lot of people ‘following’ themGain their friendship & trustReply & RT – add your comments

Cat's Twitter presentation Cat's Twitter presentation Presentation Transcript

  • How to Harness Twitter for business And Brand Building
    Twitter
  • Most Powerful Channel Ever ....
    Traditional ‘Broadcast’ Media
    One-way
    Expensive
    Mass market
    Social Media
    Free or low-cost
    Multi-way dialog
    High market segmentation & targeting
    Choose who you talk to
  • Twitter
    Networking on hyper-drive ...
    Earning the right to ask a favour
    Multiple conversations, right at your finger-tips
    Can see connections amongst your ‘network’ / tribe that you didn’t know existed
  • Why Tweet?
    To build your profile
    Increase your network
    To build relationships
    To expand your datatabase
  • Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’.
    What nonsense.
    Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other.
    -Joel Comm, Twitter Power 2.0
    Blah, blah, blah
  • Get Tweeting
    How To ....
  • Getting Started
    Are you on Twitter yet?
    Personal or business name
    Importance of photo
    Pithy, relevant bio (160 characters)
    Background
  • What Are You Tweeting?
    Core Marketing Message
    What do you want to be known for?
    What will add value to your profile & reputation
    What will help fill your sales funnel?
  • What Are You Tweeting?
    But I’ve got nothing to say ...
    What you’re doing
    Mundane
    PR / promotional
    RTs – forwarding on someone else’s tweet
    Replies
    Encouragement
    Congratulations
    Links
    For more ideas on what to tweet visit www.alito.com.au/TCSMCC
  • Twitter Etiquette
    It’s Public!!!!
    To automate or not to automate
    7 ‘value-add’ tweets before a promo tweet
    Give Credit, follow-back – be ‘in’ exchange
    Time-appropriate
    Minimise abbreviations
    Stick to 140 characters
    If you want to be RT’d keep it to 120
  • Building Your Tribe
    Quality or Quantity?
    Finding people to follow
    Follow people you know
    Follow the people they follow
    Search for people with similar interests
    See who is being ‘RTd’ & ‘@’
    Find ‘experts’ & influencers(twitter search)
  • Building Your Tribe
    Remember – it’s all about the conversation
    Look for people you already know
    Tweet your blog
    Respond to requests (anyone know a .... ?)
    Leverage other social media platforms (e.g. Facebook, LinkedIn)
    Put your Twitter name in signatures, business cards etc.
    From Twitter Power 2.0, by Joel Comm
  • Connecting
    http://www.twitter.com/catmatson
    http://www.alito.com.au
    http://www.facebook.com/AlitoFusion
    Resources specific to this workshop:http://www.alito.com.au/TCSMCC