Cat's Twitter presentation

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Cat Matson's presentation for Twitter for the TwoCents Social Media Crash Course

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  • ETRThe NumbersTwitter – 1212 followersFacebook – Personal page – 112 ‘Friends’Facebook – Business page – 76 strong communityLinkedIn – 113 Connections+ Blog & email list= A total reach – 1513 1200 approx+ Strong Peer Network+ Strong ‘advocate’ network – helps things go viral – a ‘virtual’ team of marketers15 new ‘Fusion-ites’3 speaking engagementsWho uses twitter?More than 1x a dayMore than 1x a weekSet up the account and still don’t get it?Who has ‘heard’ about it but still not using it?(number of followers/followees)
  • Why I say it’s the most powerful channel ever (small business context)...Allows you to ‘broadcast’ yourself without the expense of traditional modelsYou can choose who you tune into ... Therefore ultimately influencing who tunes into youYou can highly segment your marketIt’s multi-way dialogPowerful way to build relationship, credibility & profile ... Which builds trust (link to 7 step marketing process)
  • New database – you don’t own it and understand that people follow far more ‘easily’ than they sign-up to an email these days. That said, it’s a great way to distribute information
  • Core Marketing Message (refer to brand character w/shop)What you want to be known forCrafting your bio (check mine)
  • Core Marketing Message (refer to brand character w/shop)What you want to be known forCrafting your bio (check mine)
  • Automation – twitter’s about building relationships – hard to do that with ‘automate’ DMs or automated follows
  • Experts & Influencers ... And having them ‘notice’ youIdentify themFrequent ‘posters’Profile pic / professional imageSearch ‘guru’ ‘expert’ ‘author’Follower ratio – following:followers – 1:3 – fair chance they’re ‘experts’ or influencers – with a lot of people ‘following’ themGain their friendship & trustReply & RT – add your comments
  • Cat's Twitter presentation

    1. 1. How to Harness Twitter for business And Brand Building<br />Twitter<br />
    2. 2. Most Powerful Channel Ever ....<br />Traditional ‘Broadcast’ Media<br />One-way<br />Expensive<br />Mass market<br />Social Media<br />Free or low-cost<br />Multi-way dialog<br />High market segmentation & targeting<br />Choose who you talk to<br />
    3. 3. Twitter<br />Networking on hyper-drive ...<br />Earning the right to ask a favour<br />Multiple conversations, right at your finger-tips<br />Can see connections amongst your ‘network’ / tribe that you didn’t know existed<br />
    4. 4.
    5. 5. Why Tweet?<br />To build your profile<br />Increase your network<br />To build relationships<br />To expand your datatabase<br />
    6. 6. Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’. <br />What nonsense. <br />Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other.<br />-Joel Comm, Twitter Power 2.0<br />Blah, blah, blah<br />
    7. 7. Get Tweeting<br />How To ....<br />
    8. 8. Getting Started<br />Are you on Twitter yet?<br />Personal or business name<br />Importance of photo <br />Pithy, relevant bio (160 characters)<br />Background<br />
    9. 9. What Are You Tweeting?<br />Core Marketing Message<br />What do you want to be known for?<br />What will add value to your profile & reputation<br />What will help fill your sales funnel?<br />
    10. 10. What Are You Tweeting?<br />But I’ve got nothing to say ...<br />What you’re doing<br />Mundane<br />PR / promotional<br />RTs – forwarding on someone else’s tweet<br />Replies<br />Encouragement<br />Congratulations<br />Links<br />For more ideas on what to tweet visit www.alito.com.au/TCSMCC <br />
    11. 11. Twitter Etiquette<br />It’s Public!!!!<br />To automate or not to automate<br />7 ‘value-add’ tweets before a promo tweet<br />Give Credit, follow-back – be ‘in’ exchange<br />Time-appropriate<br />Minimise abbreviations<br />Stick to 140 characters<br />If you want to be RT’d keep it to 120<br />
    12. 12. Building Your Tribe<br />Quality or Quantity?<br />Finding people to follow<br />Follow people you know<br />Follow the people they follow<br />Search for people with similar interests<br />See who is being ‘RTd’ & ‘@’<br />Find ‘experts’ & influencers(twitter search)<br />
    13. 13. Building Your Tribe<br />Remember – it’s all about the conversation<br />Look for people you already know<br />Tweet your blog<br />Respond to requests (anyone know a .... ?)<br />Leverage other social media platforms (e.g. Facebook, LinkedIn)<br />Put your Twitter name in signatures, business cards etc.<br />From Twitter Power 2.0, by Joel Comm<br />
    14. 14. Connecting<br />http://www.twitter.com/catmatson<br />http://www.alito.com.au<br />http://www.facebook.com/AlitoFusion<br />Resources specific to this workshop:http://www.alito.com.au/TCSMCC<br />

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