Balloon marketing

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My top tips for SME marketing

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  • Simon DellDirector of TwoCents15 minutes I’m going to give you my top Top Ten Marketing TipsYou might think that some of these are obvious. You might think some of these are not relevant to you.But all I would do is think about all of them, go back to your business and have an honest look at your business.
  • Simon DellDirector of TwoCents15 minutes I’m going to give you my top Top Ten Marketing TipsYou might think that some of these are obvious. You might think some of these are not relevant to you.But all I would do is think about all of them, go back to your business and have an honest look at your business.
  • Have a plan.Can’t stress this enough. If you go on holiday you have a plan.If you want to lose weight you have a diet and exercise plan.If you go down to Coles, you’ll write a shopping list.Have a marketing plan. TwoCents has 15 things that we do every month to sell ourselves. Speaking at things like this is just one of them.
  • Have a plan.Can’t stress this enough. If you go on holiday you have a plan.If you want to lose weight you have a diet and exercise plan.If you go down to Coles, you’ll write a shopping list.Have a marketing plan. TwoCents has 15 things that we do every month to sell ourselves. Speaking at things like this is just one of them.
  • Surveys, surveys and more surveys – use them as PR tooUnderstand who your consumer is, what they want and how they thinkwww.SurveyMonkey.comCompartmentalise your target markets – when someone asks you the question ‘who is your target market’ what do you say? You cannot have the entire world as your target market. Certain age groups and demographics will be more inclined to buy from you and some age groups and demographics will spend more money and some will make more profit. Define these groups and go after them.Bullseye customer.The Buckets
  • People don’t buy what you do; people buy WHY you do it. Businesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas
  • People don’t buy what you do; people buy WHY you do it. The reality is that everyone else sells the same thing as youBusinesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas
  • People don’t buy what you do; people buy WHY you do it. The reality is that everyone else sells the same thing as youBusinesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas
  • People don’t buy what you do; people buy WHY you do it. The reality is that everyone else sells the same thing as youBusinesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas
  • People don’t buy what you do; people buy WHY you do it. The reality is that everyone else sells the same thing as youBusinesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas
  • Nothing confuses people more than a mixed up message – look at the Labor Party.If I say these words to you: milk, vegetables, meat, fly spray, deodorant, broccoli, peas, fish, prawns, bread, paper towels, sultanas, kitchen utensiles, tomato sauce, steak, carrots, potatoes, orange squash, magazines – you’re going to think I could be talking about one of a dozen shops. If I say the words ‘Fresh Food People’ to you – who am I talking about.‘I’m Lovin’ It’‘Just Do It’‘Don’t Leave Home Without It’ – 1975!The message doesn’t need to even make sense. Just generate an emotional response. And when you do talk to your clients about what you do, explain it to them as if they were 5 years old. What does TwoCents do? We make nice pictures for business. We help people who own businesses talk to their customers.
  • Who has a business website here?Who has Google analytics enabled on their website?Who out of those people can actually understand their data?Google Analytics can supply you with valuable data to help your business:What pages do your customers visit? Where do they come from? How long do they spend on your site? Why is this information useful? Well, that goes back to number 1. The more you know about your target markets, the easier you’ll find it is to communicate to them.
  • I’m sure many people in this room will dispute this, and some would argue that this isn’t a marketing tip – but never, ever work alone. Why is this marketing? One of my rules of marketing is about expanding and evolving your networks of contacts. If your basic network is you at home, in a home office on your own, you’re already off to a bad start. Find a small company that fits in with what you do and share an office. Rent a desk for $100 a week. Or just go in there one or two days a week. You’ll meet more people, expand your network, have a better place to meet and look more professional.
  • Price is a marketing tool; it can be a weapon for you. I had a photographer that charged $250 for what turned out to be 11 hours work. Not only was she vastly under-priced but she couldn’t discount because she was already at the base price for what she did.My suggestion was to increase her price to $295, and then use the other $45 as a discounting marketing tool, or a rewarding marketing tool. If she was passed a referral she gave that person who referred her a $20 Myer voucher and she was STILL better off.Think about your pricing, but not only that, think how that pricing can be used as a marketing tool for you – many people don’t mind telling you how cheap they are – think of Rugs A Million – but don’t ever be afraid to tell everyone how expensive you are!
  • Sharing is the new taking.I have a friend who runs a small law firm and one of things he specializes in is helping people who have been charged with drinking and driving. There is a legal minefield there and a lot of people don’t want to face court alone, or need their cars during the day and so on. Frequently on Monday mornings he was faced with a barrage of questions about processes, costs and so on. So instead of holding the information to himself, he produced a FAQs on his website telling people how they could go to court on THEIR OWN without a lawyer. Guess what? He got more clients. They all read the FAQs, realised he knew his stuff and called him.Share advice, share information, share links, share things that are succinct to your industry. The by-product of you doing this is that you’ll appear much more of an expert in your field.And where do you share? Social media is the best place to spread your message.
  • Promotions can work just as well as pricing. Every time you walk into a Coles, a McDonalds, a bottleshop, a Dominos pizza – anything – they have a promotion one. Promotions give your customers a reason to engage in your business. They’re a call to action. Not only should you utilise promotions, but you should have an annual map of these. Link them with other events occurring around the country and world – elections, world cups, Melbourne Cup, father’s day.
  • Have a plan.Can’t stress this enough. If you go on holiday you have a plan.If you want to lose weight you have a diet and exercise plan.If you go down to Coles, you’ll write a shopping list.Have a marketing plan. TwoCents has 15 things that we do every month to sell ourselves. Speaking at things like this is just one of them.
  • Work with companies looking for similar target markets as you.
  • Balloon marketing

    1. 1. Top Marketing Tips<br />
    2. 2. “Everyone sells exactly what you sell.<br />You just have to make sure you sell it better.”<br />
    3. 3. Integrated<br />Marketing<br />Plan<br />
    4. 4. The Holistic<br />Experience:<br />The Virgin Lesson<br />
    5. 5. Know <br />Your<br />Customers<br />
    6. 6. Know Your<br />Brand<br />
    7. 7. Ever heard of <br />Qwikster?<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11. Clear<br />Concise<br />Message<br />
    12. 12. Know <br />Who Is Visiting<br />Your (GREAT) Website<br />
    13. 13.
    14. 14.
    15. 15. Get(good) <br />Reviews<br />
    16. 16. 90% trust a recommendation<br />from a friend.<br />70% trust the recommendation<br />of a complete stranger. <br />
    17. 17.
    18. 18. Go<br />Mobile<br />
    19. 19. Mobile phone is the greatest piece of<br />persuasive technology of all time.<br />Location-specific<br />Contextual<br />Timely<br />Immediate <br />
    20. 20. By 2012<br />There will be as many connected<br />mobile phones,<br />as there are people. <br />(PhoneCount)<br />
    21. 21.
    22. 22. SIX<br />Price<br />Is A<br />Weapon<br />
    23. 23. Share<br />
    24. 24. Promotions =<br />Lifeblood<br />
    25. 25. Video Killed<br />Your Competitors<br />
    26. 26. By 2015<br />91% of all internet data<br />will be video<br />
    27. 27. Instructional Video<br />Webinars<br />Wecome Video<br />Personable<br />Video testimonials<br />Success stories<br />Product demos<br />Product reviews<br />Training<br />Commercials<br />Viral video<br />
    28. 28. Find Your<br />Partners<br />
    29. 29. Advertise<br />
    30. 30. “Advertising is salesmanship mass produced.<br />No one would bother to use advertising if he could talk to all his prospects face-to-face.<br />But he can't.”<br />(Morris Hite)<br />
    31. 31. http://www.youtube.com/watch?v=-BrDlrytgm8&feature=player_embedded<br />
    32. 32. Direct Mail<br />
    33. 33. Affordable<br />Measured & targetable<br />Turn On & Off<br />Personable<br />
    34. 34.
    35. 35. Events<br />
    36. 36. Your 15<br />Website<br />SEO<br />Social Media<br />Newsletters<br />SEM/Facebook Ads/LinkedIn Ads<br />Events<br />Networking<br />Advertising<br />Direct Mail<br />Partnerships<br />Video<br />Promotions<br />Signage<br />Uniforms<br />Referral Rewards<br />

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