Director of TwoCents Group Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Digital Focus on: SMEs Write for Marketing Magazine Background Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking
You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
Areas To Focus Today What is Social Media? Facebook Facebook Adverts Twitter LinkedIn
Mobile phone is the greatest piece of persuasive technology of all time. Location-specific Contextual Timely Immediate
By 2012 There will be as many connected mobile phones, as there are people. (PhoneCount)
What’s Next? Internet of things: 50 billion thing: six per person 2015: 91% of all internet data will be video The Cloud The Next Net: internet speed has improved 170,000 times since 1990; next 10 years is expected to increase speed of 10 million times. Solar power – 25 super solar sites, each 36square miles could fulfill entire global power needs. 3 years to complete. 3D Printing Virtual humans; IBM’s Blue Brain project Medical advancements Humans entering self-designed evolution
We’re Doing It Wrong! 2 of 10 SMEs have a social media presence 37% of female business operators have implemented social media activities, vs. 16% of males Those with a social media presence, only 1 in 4 monitors it every day, 1 in 4 just once a week. 5% say they never provide updates, and 48% believe social media has had no impact on their business. 5% SMEs developed a mobile-specific site BUT 82% of 30- to 39-year-olds use social media, 47% of 40- to 49-year-olds and 45% of 50- to 64-year-olds half of Australians in their forties connect via mobile and a third of those in their 50s 12% of consumers purchasing online have made purchases using a mobile.
People are discovering websites using social media: almost 30% of Gen Y, almost 20% of Gen X
What is Social Media? Accessible. Scalable. Interactive. Usability. Recency. Creation & exchange of user-generated content.
What is Social Media? Facebook Blogs Social Media LinkedIn Google+ YouTube Twitter
Social Media Illusions It's free. Build it and they will come. My customers want to engage with my business I don't have a message. Just for kids. It's the answer to my business woes. It can stand on its own as a communication tool. Fool-proof.
Important Facts About Social Media 10million+ Australian users on Facebook 190 million Tweets per day Flickr hosts 5 billion images Wikipedia hosts 17 million articles Google+ has 25 million users already 2.5million websites integrated with Facebook 30 billion pieces of content is shared via Facebook every day 490 million users visit YouTube every month
Why Do People Interact? 40% want discounts and promotions 39% to show my support for the company to others 34% to stay informed about the activities of the company 33% want updates on future products 30% want updates on upcoming sales 29% for fun or entertainment 25% want to access to exclusive content 21% to learn more about the company
10 Tips Have a Plan! Set Objectives! Know Your Message Help People Find You Constant & Relevant Communication Get Everyone Involved Listen! And Reply! “A vocal minority, but an audible majority” Be a Resource Welcome Page Develop Tabs BIG QUESTION: How often do I post?
How Many Fans & Followers Should I Have? Quality over quantity Aim is to build VALUABLE relationships, not just relationships “It’s more difficult to unsubscribe from a relationship.” David Almano If you focus on numbers, you’re missing the point.
Facebook Adverts Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page. Include calls to action. Keep your offers up to date. Less is more when it comes to text/copy and graphics. Don’t be vague. Cute/clever doesn’t always come across right to customers who are are not inside your head. Contests may appeal more to social media users who aren’t in buying mode. Geotarget your campaigns well. Segment your campaigns by gender if necessary. Split test your ads Interesting images create clicks!