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Aim Breakfast Presentation on Social Media


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My social media presentation to the AIM on the Sunshine Coast regarding social media.

My social media presentation to the AIM on the Sunshine Coast regarding social media.

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  • 1.
  • 2. Director of TwoCents Group
        Graphic Design
        Marketing Consultancy
        Advertising Campaigns
    Social Media
    Focus on: SMEs
    Write for Marketing Magazine
    Lion Nathan, Heineken
    Consumer behaviour
    FMCG goods
    Social networking
  • 3. You can buy attention (advertising);
    you can beg for attention from the media (PR).
    You can bug people one at a time to get attention (sales).
    Or you can earn attention by creating
    something interesting and valuable
    and then publishing it online for free.”
    David Meerman Scott
  • 4. Areas To Focus Today
    What is Social Media?
    Facebook Adverts
  • 5. Mobile phone is the greatest piece of
    persuasive technology of all time.
  • 6. By 2012
    There will be as many connected mobile phones,
    as there are people.
  • 7. What’s Next?
    Internet of things: 50 billion thing: six per person
    2015: 91% of all internet data will be video
    The Cloud
    The Next Net: internet speed has improved 170,000 times since 1990; next 10 years is expected to increase speed of 10 million times.
    Solar power – 25 super solar sites, each 36square miles could fulfill entire global power needs. 3 years to complete.
    3D Printing
    Virtual humans; IBM’s Blue Brain project
    Medical advancements
    Humans entering self-designed evolution
  • 8. We’re Doing It Wrong!
    2 of 10 SMEs have a social media presence
    37% of female business operators have implemented social media activities, vs. 16% of males
    Those with a social media presence, only 1 in 4 monitors it every day, 1 in 4 just once a week.
    5% say they never provide updates, and 48% believe social media has had no impact on their business.
    5% SMEs developed a mobile-specific site
    82% of 30- to 39-year-olds use social media, 47% of 40- to 49-year-olds and 45% of 50- to 64-year-olds
    half of Australians in their forties connect via mobile and a third of those in their 50s
    12% of consumers purchasing online have made purchases using a mobile.
  • 9. People are discovering websites using social media: almost 30% of Gen Y, almost 20% of Gen X
  • 10. What is Social Media?
    Creation & exchange of user-generated content.
  • 11. Social vs. Traditional
  • 12. What is Social Media?
  • 13. Social Media Illusions
    It's free.
    Build it and they will come.
    My customers want to engage with my business
    I don't have a message.
    Just for kids.
    It's the answer to my business woes.
    It can stand on its own as a communication tool.
  • 14. Important Facts About Social Media
    10million+ Australian users on Facebook
    190 million Tweets per day
    Flickr hosts 5 billion images
    Wikipedia hosts 17 million articles
    Google+ has 25 million users already
    2.5million websites integrated with Facebook
    30 billion pieces of content is shared via Facebook every day
    490 million users visit YouTube every month
  • 15. People Trust Their Friends

  • 16.
  • 17. Facebook Pages
    Businesses, organisations and brands can reach consumer base without the detail of a personal page
    • Pages can ‘share to all’
    • 18. Send messages via an ‘update’
    • 19. Insights available on fans
    • 20. Page can’t see fan personal details
    • 21. More customisable
    • 22. Linkable to actual locations via Facebook Places
    Pages are created by anyone or anything:
    Major brands
    CelebritiesDo NOT use a personal page as a business page
  • 23. Places
    • Control your business profile
    • 24. Geo-location
    • 25. Develop offers
    • 26. Smartphone required
    • 27. Find out where your friends are
    • 28. Share experiences
  • 29. Deals
    • Offer deals across multiple locations
    • 30. Control centrally
    • 31. Individual deals
    • 32. Loyalty deals
    • 33. Friend deal
    • 34. Charity deal
  • 35.
  • 36.
  • 37. Why Do People Interact?
    40% want discounts and promotions
    39% to show my support for the company to others
    34% to stay informed about the activities of the company
    33% want updates on future products
    30% want updates on upcoming sales
    29% for fun or entertainment
    25% want to access to exclusive content
    21% to learn more about the company
  • 38. ROI
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. 10 Tips
    Have a Plan! Set Objectives!
    Know Your Message
    Help People Find You
    Constant & Relevant Communication
    Get Everyone Involved
    Listen! And Reply!
    “A vocal minority, but an audible majority”
    Be a Resource
    Welcome Page
    Develop Tabs
    BIG QUESTION: How often do I post?
  • 45. How Many Fans & Followers Should I Have?
    Quality over quantity
    Aim is to build VALUABLE relationships, not just relationships
    “It’s more difficult to unsubscribe from a relationship.”
    David Almano
    If you focus on numbers,
    you’re missing the point.
  • 46. Facebook Adverts
    Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page.
    Include calls to action.
    Keep your offers up to date.
    Less is more when it comes to text/copy and graphics.
    Don’t be vague. Cute/clever doesn’t always come across right to customers who are are not inside your head.
    Contests may appeal more to social media users who aren’t in buying mode.
    Geotarget your campaigns well.
    Segment your campaigns by gender if necessary.
    Split test your ads
    Interesting images create clicks!
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. How To WIN!
    Take It Seriously
    Set Objectives
    Don’t Be Boring
    Move Quickly
    Invest Time + Money
    Connect to Other Marketing Avenues
  • 53. "Advertising on the Web is less about just
    hitting someone with a message... 
    It's about engagement.”
    Mark Zuckenberg
  • 54. LinkedIn
    • Formed in May 2003, based in California
    • 55. 100 million members+ as of March 2011
    • 56. One new member every second
    • 57. 50% of members outside the US
    • 58. 2 million members in Australia
    • 59. 7,840,000 shares of common stock at a price to the public of $45.00
    • 60. Executives from all Fortune 500 companies are members on LinkedIn
    • 61. 2 million companies have LinkedIn pages
    • 62. ‘Social Networking for Business’
  • 63. Twitter
    • 100 million active users every month
    • 64. 50 million users every day
    • 65. 9th busiest website in the world
    • 66. $140 million revenue
    • 67. Processes 1.6billion searches a day
    • 68. Valued at $7.8billion
    • 69. Revolutions organised via Twitter: Egypt, Tunisia, Iran Election protests, Moldova Civil unrest
    • 70. Steve Job’s death brought Twitter down
  • 71. YouTube
    • Owned by Google; bought for $1.65 billion
    • 72. Ten minute and 2Gig limit on videos; partner accounts can get more
    • 73. 103 million monthly UNIQUE visitors in May 2010
    • 74. 24 hours of video uploaded every minute
    • 75. 1.12 hours per month spent on YouTube every month
    • 76. 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide
    • 77. 47% of the global internet population visited YouTube in April 2010
    Ways to engage
    • Creating your own channel; commenting on videos
    • 78. Share, embed videos; create content
  • 79. Measuring Investment
    Qualitative Data: the opinions.
    Quantitative Data: the numbers.
    ROI: the return.