High tech start ups face a challenge as they begin to take their ideas to market. How can they get the market to buy their new product? They face a difficult transition from being R&D-led to becoming a business dependent on sales to fuel future growth.
This is an extended version (the original had 7 slides and 38 words) of a seminar delivered to the Harwell Oxford Technology Entrepreneurs Forum. There is also an A4 handout on my web site http://www.salestransformation.co.uk/insights.html .
Clipping is a handy way to collect important slides you want to go back to later.