Mobile
Application
Development
Past, present and future?
Simon Bates
About me
Simon Bates
• COO and co-founder, Manifesto
Digital.
• University of Manchester Institute
of Science and Technolo...
Manifesto Digital
We’re an award winning London
based digital agency that loves ideas
design and technology
We aim to make...
Mobile Apps
What is a Mobile
App?
A mobile application (or
mobile app) is a software
application designed to run
on smartp...
Some Stats
1 million+ applications now
available in the Apple App
Store and Google Play.

• Global smartphone shipments pr...
Past
Where did it
all begin?
First cellular mobile
phone call in public
made on 3rd April
1973 by Martin
Cooper.

Mobile A...
Past
Psion EPOC
• First devices launched
in early 90s
• Used in Psion’s SIBO
(sixteen bit operating
system) devices
• Used...
Past
Palm OS
• Launched in 1996
• Designed for touch
screen
• Apps developed in
C/C++
• Became Access Linux
platform
• Aba...
Past
WML
•
•
•
•
•

WML 1.1 created in 1998
Provides HTML-like (XML) presentation templates
Light-weight
Appropriate for l...
Past
J2ME/JME
• Designed for embedded
system and mobile platforms
• JSR 68 superseded
PersonalJava
• Evolved into numerous...
Past
J2ME/JME
• CLDC contains minimum
sub-set of Java class libraries
• MIDP includes a GUI,
applications are called
MIDle...
Past
Symbian
• Originated from Psion EPOC
• Acquired by Nokia in 2008
• In 2009, 250 million devices
running Symbian
• Ope...
Past
Symbian
• Apps may be incompatible
across different platforms
• Variety of deployment
techniques. No standard
‘market...
Past
Symbian
• Development taken over by
Accenture June 2011
• 11th February 2011 – Nokia
replacing with WP8
• 808 Purevie...
Present
iOS
• Derived from NeXTSTEP
(early 80s)
• Main programming
language is Objective C
• Development uses xCode
IDE, w...
Present
iOS - Pros
• Less fragmentation
• New feature usually
available very quickly
• usually use new features
immediatel...
Present
iOS - Cons
• More closed
• Need a Mac to develop
• App store review guidelines
not always easy to
understand
• App...
Present
Android
Based on Linux kernel
First launched in 2007
API is Java
ByteCode converted to
Dalvik VM Bytecode
• Can wr...
Present
Android - Pros
• Market Share (80%)
• Can develop on any
platform
• Eclipse-based IDE can be
used
• More open e.g....
Present
Android - Pros
• Install apps from any source
e.g. Web, storage card etc
• Easy to write hooks and
overrides
• App...
Present
Android - Cons
• Fragmentation
• Updates can come late due
to manufacturers with own
customisations
• Often big ch...
Present
Windows Phone 8
• Requires Windows 8
running to develop
• Can use XAML or
Direct3D or a mixture to
build UIs
• Can...
Present
Windows Phone 8
• Visual studio 2012 IDE
• Background Transfer
service
• Needs to be reviewed
for inclusion in sto...
Present
BlackBerry 10
• API library in C
• Native API C/C++
• Provides its own
wrapper for OpenGL
• Unity & Marmalade
gami...
Present
BlackBerry 10
• WebWorks for HTML5
and JS apps
• Can also use Adobe AIR
or Java
• Blackberry runtime for
Android a...
Present
Multiple phone web-based application
frameworks
• Solve proliferation problem
• Allow ‘write once, run anywhere’
•...
Present
PhoneGap
OpenSource
Dontated to ASF and renamed Apache Cordova
Warning from PhoneGap about Apple rejection
Support...
Present
Titanium Mobile
• Can get fast results - good for prototyping
• In common with PhoneGap, can have performance
issu...
Future
Wearable Technology

Mobile Application Development
Future
Wearable Technology

http://www.youtube.com/watch?v=JSnB06um5r4

Mobile Application Development
Future
Wearable Technology – Google Glass
•
•
•
•
•
•
•

Released to developers in 2013
Available to consumers in 2014
Fai...
Future
Wearable Technology – Galaxy Gear
Big!
Not well received
Requires Android 4.3
Controlled by Gear Manager
app on pho...
Future

Mobile Application Development
Future
Nike+ Fuelband
• ‘Gamifies’ fitness
• Integrates with Nike+ online community
• Tracks physical activity & calories ...
Future
Wearable tech – The ‘also rans’
•
•
•
•

The Bluetooth cocktail dress
Bluetooth earrings
USB Tie
iPod lederhosen

M...
Future
The connected car
• Predicted to triple
as a market in next
5 years
• Ford, Google and
Apple all vying for
platform...
Future
Second screen
• People are increasingly seeking a enriched experience
whilst watching television
• Viewers can inte...
Questions?
@simongbates
@manifestovstech
manifesto.co.uk

simon.bates@manifesto.co.uk

Mobile Application Development
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Simon Bates, Manifesto Digital - Mobile Application Development: Past, Present and Future?

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Examining the history, evolution and future roadmap for mobile application development. Covering some of the background and history of mobile application development, from the early days of WML browsers and the development of the Symbian mobile operating system, through to the industry-changing iOS platform

http://manifesto.co.uk/

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Simon Bates, Manifesto Digital - Mobile Application Development: Past, Present and Future?

  1. 1. Mobile Application Development Past, present and future? Simon Bates
  2. 2. About me Simon Bates • COO and co-founder, Manifesto Digital. • University of Manchester Institute of Science and Technology Beng Software Engineering. • 17 years IT experience, working mainly in Web-based technologies and frameworks • Wrote first Java application in 1997 Mobile Application Development
  3. 3. Manifesto Digital We’re an award winning London based digital agency that loves ideas design and technology We aim to make people’s lives better, easier, fairer, more interesting or fun with great strategy, engaging campaigns and rock solid technology. Mobile Application Development
  4. 4. Mobile Apps What is a Mobile App? A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. Source: Wikipedia Mobile Application Development
  5. 5. Some Stats 1 million+ applications now available in the Apple App Store and Google Play. • Global smartphone shipments predicted to hit 1 billion this year. • 1/5th of Internet traffic now from mobile • 20% of e-commerce traffic is now from mobile Mobile Application Development
  6. 6. Past Where did it all begin? First cellular mobile phone call in public made on 3rd April 1973 by Martin Cooper. Mobile Application Development
  7. 7. Past Psion EPOC • First devices launched in early 90s • Used in Psion’s SIBO (sixteen bit operating system) devices • Used OPL (Open Programming Language) • Formed the basis of Symbian Mobile Application Development
  8. 8. Past Palm OS • Launched in 1996 • Designed for touch screen • Apps developed in C/C++ • Became Access Linux platform • Abandoned in favour of webOS in 2009. Mobile Application Development
  9. 9. Past WML • • • • • WML 1.1 created in 1998 Provides HTML-like (XML) presentation templates Light-weight Appropriate for low-bandwidth connections Poor take-up due to lack of openness and content Mobile Application Development
  10. 10. Past J2ME/JME • Designed for embedded system and mobile platforms • JSR 68 superseded PersonalJava • Evolved into numerous standards • JSR 68 withdrawn in 2011 • Number of related standards such as CLDC and MIDP Mobile Application Development
  11. 11. Past J2ME/JME • CLDC contains minimum sub-set of Java class libraries • MIDP includes a GUI, applications are called MIDlets • Mika VM - open source implementation • Not used in iOS, Blackberry 10, Android Mobile Application Development
  12. 12. Past Symbian • Originated from Psion EPOC • Acquired by Nokia in 2008 • In 2009, 250 million devices running Symbian • Open sourced in February 2010 • Fragmented into S60 (Nokia, Samsung and LG), UIQ (Sony Ericsson and Motorola) and MOAP(S). Mobile Application Development
  13. 13. Past Symbian • Apps may be incompatible across different platforms • Variety of deployment techniques. No standard ‘market place’. • Individual APIs for each platform • 2010: 37.6% market share • 2012: 4.4 % Mobile Application Development
  14. 14. Past Symbian • Development taken over by Accenture June 2011 • 11th February 2011 – Nokia replacing with WP8 • 808 Pureview last Symbian phone – February 2012 Mobile Application Development
  15. 15. Present iOS • Derived from NeXTSTEP (early 80s) • Main programming language is Objective C • Development uses xCode IDE, which as an in-built iOS simulator Mobile Application Development
  16. 16. Present iOS - Pros • Less fragmentation • New feature usually available very quickly • usually use new features immediately • OpenGL as standard • Navigation is nonprescriptive Mobile Application Development
  17. 17. Present iOS - Cons • More closed • Need a Mac to develop • App store review guidelines not always easy to understand • App signing process nontrivial • Need Apple certificate to install to own device Mobile Application Development
  18. 18. Present Android Based on Linux kernel First launched in 2007 API is Java ByteCode converted to Dalvik VM Bytecode • Can write native code in C • • • • Mobile Application Development
  19. 19. Present Android - Pros • Market Share (80%) • Can develop on any platform • Eclipse-based IDE can be used • More open e.g. call history available to all apps, sharing content, notifications between apps Mobile Application Development
  20. 20. Present Android - Pros • Install apps from any source e.g. Web, storage card etc • Easy to write hooks and overrides • Apps can be self-signed • One-time $25 to publish to Google Play Mobile Application Development
  21. 21. Present Android - Cons • Fragmentation • Updates can come late due to manufacturers with own customisations • Often big changes between versions • Often more manual than iOS • Graphics can be slower Mobile Application Development
  22. 22. Present Windows Phone 8 • Requires Windows 8 running to develop • Can use XAML or Direct3D or a mixture to build UIs • Can write C# or Visual Basic apps on top of .Net • Can use C++ for native code Mobile Application Development
  23. 23. Present Windows Phone 8 • Visual studio 2012 IDE • Background Transfer service • Needs to be reviewed for inclusion in store – similar restrictions to iOS • Low take up Mobile Application Development
  24. 24. Present BlackBerry 10 • API library in C • Native API C/C++ • Provides its own wrapper for OpenGL • Unity & Marmalade gaming engines • Custom Eclipse IDE • Active Frames (similar to WP8 Live Tiles) Mobile Application Development
  25. 25. Present BlackBerry 10 • WebWorks for HTML5 and JS apps • Can also use Adobe AIR or Java • Blackberry runtime for Android apps • Publishing requires approval – 10 business days Mobile Application Development
  26. 26. Present Multiple phone web-based application frameworks • Solve proliferation problem • Allow ‘write once, run anywhere’ • Use common Web-based languages such as HTML5, CSS and JavaScript • [Limited] access to native phone functionality • Usually slower than ‘pure’ native app Mobile Application Development
  27. 27. Present PhoneGap OpenSource Dontated to ASF and renamed Apache Cordova Warning from PhoneGap about Apple rejection Support for most major platforms (iOS, Android, Blackberry, Windows Phone, Palm WebOS, Bada, and Symbian) • PhoneGap Build – cloud-based compilation service • Support for native features (e.g. accelerometer, camera, compass etc.) • • • • Mobile Application Development
  28. 28. Present Titanium Mobile • Can get fast results - good for prototyping • In common with PhoneGap, can have performance issues • Support for iOS, Android, BlackBerry, Windows • Code forking required (e.g. if iOS then…) Mobile Application Development
  29. 29. Future Wearable Technology Mobile Application Development
  30. 30. Future Wearable Technology http://www.youtube.com/watch?v=JSnB06um5r4 Mobile Application Development
  31. 31. Future Wearable Technology – Google Glass • • • • • • • Released to developers in 2013 Available to consumers in 2014 Fairly limited API Works best when paired with a phone via Bluetooth Runs Android OS Can take photo & video Touch & voice controlled Mobile Application Development
  32. 32. Future Wearable Technology – Galaxy Gear Big! Not well received Requires Android 4.3 Controlled by Gear Manager app on phone • Can take photo or video • • • • Mobile Application Development
  33. 33. Future Mobile Application Development
  34. 34. Future Nike+ Fuelband • ‘Gamifies’ fitness • Integrates with Nike+ online community • Tracks physical activity & calories burned Mobile Application Development
  35. 35. Future Wearable tech – The ‘also rans’ • • • • The Bluetooth cocktail dress Bluetooth earrings USB Tie iPod lederhosen Mobile Application Development
  36. 36. Future The connected car • Predicted to triple as a market in next 5 years • Ford, Google and Apple all vying for platform dominance Mobile Application Development
  37. 37. Future Second screen • People are increasingly seeking a enriched experience whilst watching television • Viewers can interact with the main content via smartphone or tablet • Other applications could include providing additional content • Video games could provide additional interactions via a second screen • Increasing influence on other art forms such as live music Mobile Application Development
  38. 38. Questions? @simongbates @manifestovstech manifesto.co.uk simon.bates@manifesto.co.uk Mobile Application Development

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