IBM SmartCloud and ISVs September 2013 (Softlayer)
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IBM SmartCloud and ISVs September 2013 (Softlayer)

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  • Since our CEO Study series began, technology – in its widest sense – has progressively risen on CEOs’ radar and now ranks as the #1 factor impacting organizations. <br /> From 2004 – 2012, we’ve interviewed more than 6,500 CEOs <br /> 2012 Study: 1700 CEOs interviewed: 64 countries, 18 industries <br /> This year, CEOs told us that technology will be the top driver of change in the next three years, surpassing “market forces” for the first time. Most surprising, however, is its expected impact. They told us that what will be most critical and potentially differentiating will be how they engage people – connecting employees, customers and partners both to organizations and to each other in new ways. <br /> CEOs – told us that they will simplify their operations and products to better manage complexity. <br /> In fact, simplifying needless complexity was seen by many CEOs as a critical element to better coping with the increasing complexity in their environment. <br />
  • Similar to our CEO Study, we also survey CIOs and produce a regular IBM CIO study <br /> In 2011, we interviewed more than 3,000 CIOs and learned that CIOs and business leaders believe Analytics, Mobility, Virtualization, Cloud and Security are the most important technologies <br /> The CIO study reveals an unprecedented shift toward these technologies to innovate and solve specific business challenges <br />   <br /> Analytics is the foundation for driving better insights and decision making across these key technologies <br />   <br /> Mobility solutions deliver applications and data to their users when they need it, and on the device they choose <br />   <br /> Virtualization is more mainstream and integrated into every day workloads <br />   <br /> Cloud computing offers the potential for more efficient access to data, disaster recovery, and the ability to process large amounts of data quickly <br />   <br /> Security intelligence solutions address key threats and compliance challenges and enable secure business <br />
  • In this hypothetical example, an electrical utility might exploit a Systems of Engagement model to extend the reach of their traditional IT applications to customers and other utility workers to <br />   <br /> gather outage information, <br /> prioritize responses, <br /> communicate with temporary workers form other utility companies dispatched to help, <br /> and update customers with status on work priorities, locations an estimated times for resumptions of services. <br />   <br /> Over time the company learns form the applications they needed to develop and deploy quickly to coordinate their response by integrating them more deeply into their traditional IT systems. <br />   <br /> Cloud technology and polyglot development tools and services allowed the utility to quickly develop and deploy the systems of engagement in response to the disaster, bridging them to their systems of record to help in response and customer communication. <br /> . <br />
  • That’s a bit about what we expect from SoftLayer – but we have been hard at work around delivering a world class, differentiated cloud portfolio. <br /> We view the acquisition of SoftLayer as complementary – rapidly expanding IBM’s capabilities through tight linkage of our organic spend and acquisitions combined with our industry expertise and ability to scale globally. This approach is the basis of our growth strategy. <br /> Based on open standards technologies (including OpenStack) and a broad ecosystem of industry partners, IBM has built SmartCloud technologies for every stage of cloud adoption. The value to our clients comes from the interoperability it enables within their own infrastructures. As all our cloud technology is built on top of a common open-standards based reference architecture, its gives our clients flexibility and choice in how they consume cloud technologies. With greater confidence that things will work together with a degree of portability….enabling a hybrid approach. <br /> Our cloud capabilities are organized into 3 simple areas. SmartCloud Foundation, the integrated set of cloud enablement technologies for private and hybrid Clouds. These are technologies that our customers can use to build their own private clouds. SmartCloud Services, the IBM cloud platform designed for enterprise-class service delivery with PaaS/IaaS managed services. IBM SmartCloud service delivery platform is built upon the very same SmartCloud Foundation technologies that our clients are using. And SmartCloud Solutions, our growing list of business and industry solutions on the Cloud offered as SaaS. Capabilities such as Collaboration, B2B Integration, Digital Marketing Optimization… all delivered via SaaS. <br /> SoftLayer brings proven success with cloud-centric born-on-the-web workloads that deliver at Internet scale. The solutions that customers have built run in markets that we don’t typically see at IBM. Markets/segments like <br /> Online gaming <br /> Digital marketing <br /> Social networking / Web apps <br /> Mobile Applications <br /> High performance computing <br /> Big Data / DB Management <br /> And what this tells you is that they deliver a platform that internet centric business will bet and do bet their business on. It’s a testament to how robust this technology is! <br />
  • That’s a bit about what we expect from SoftLayer – but we have been hard at work around delivering a world class, differentiated cloud portfolio. <br /> We view the acquisition of SoftLayer as complementary – rapidly expanding IBM’s capabilities through tight linkage of our organic spend and acquisitions combined with our industry expertise and ability to scale globally. This approach is the basis of our growth strategy. <br /> Based on open standards technologies (including OpenStack) and a broad ecosystem of industry partners, IBM has built SmartCloud technologies for every stage of cloud adoption. The value to our clients comes from the interoperability it enables within their own infrastructures. As all our cloud technology is built on top of a common open-standards based reference architecture, its gives our clients flexibility and choice in how they consume cloud technologies. With greater confidence that things will work together with a degree of portability….enabling a hybrid approach. <br /> Our cloud capabilities are organized into 3 simple areas. SmartCloud Foundation, the integrated set of cloud enablement technologies for private and hybrid Clouds. These are technologies that our customers can use to build their own private clouds. SmartCloud Services, the IBM cloud platform designed for enterprise-class service delivery with PaaS/IaaS managed services. IBM SmartCloud service delivery platform is built upon the very same SmartCloud Foundation technologies that our clients are using. And SmartCloud Solutions, our growing list of business and industry solutions on the Cloud offered as SaaS. Capabilities such as Collaboration, B2B Integration, Digital Marketing Optimization… all delivered via SaaS. <br /> SoftLayer brings proven success with cloud-centric born-on-the-web workloads that deliver at Internet scale. The solutions that customers have built run in markets that we don’t typically see at IBM. Markets/segments like <br /> Online gaming <br /> Digital marketing <br /> Social networking / Web apps <br /> Mobile Applications <br /> High performance computing <br /> Big Data / DB Management <br /> And what this tells you is that they deliver a platform that internet centric business will bet and do bet their business on. It’s a testament to how robust this technology is! <br />
  • In the early days, in 2006-2007, SoftLayer focused on traditional hosters, service providers, companies out there buying more traditional hosting. <br />   <br /> 2007 through about 2010 they saw the explosion of Internet-centric businesses out there. Companies wrapped around social networking, social gaming, the explosion of all things wrapped around Facebook and companies like that. <br />   <br /> And then about 24 months ago, they saw the enterprise coming to the market and start buying cloud services en masse and in real dollars. <br /> And this technology is deployed at scale today. <br /> Whether it is at companies like: <br /> Repsol S.A. a Spanish multinational oil and gas company based in Madrid, Spain. It is the 15th largest petroleum refining company according to the Fortune Global 500 list,[3] employing over 40,000 people worldwide. <br /> Or LAN Airlines S.A. a group of South American Airlines based in Santiago, Chile and part of LATAM Airlines Group, Latin America&apos;s largest Airline holding. <br /> Companies like that are moving and/or have moved a great portion of their production, infrastructure to the platform at SoftLayer. <br /> Additionally there are exciting, innovative Internet centric companies like Fitbit Inc. and products lie , the Fitbit Tracker, a wireless-enabled wearable device that measures data such as the number of steps walked, quality of sleep, and other personal metrics. <br /> Or Bump an application created by Bump Technologies for the Apple&apos;s iOS and Google&apos;s Android operating systems, that allows two smartphone users to physically bump their phones together to transfer contact information, photos, and files to each other over the Internet. <br /> You can look at the rest of these. What do they have in common? <br /> Internet Scale <br /> Innovation <br /> A reliance on the underlying platform. <br /> That says a lot about the technology that SoftLayer delivers! <br /> Referenced Clients from CMO @ SoftLayer and approved for high-level reference: <br /> SaaS:, BaseCase, HotelsCombined <br /> Social: Path, Slideshare <br /> Mobile: Bump, Fitbit, MagmaMobile <br /> Marketing/Digital Media: Struq, Simpli.fi <br /> Games: KIXEYE, Peak Games, 6waves, Garena <br /> Hosting/Service Providers: ZipServers, MidPhase, Distil Networks, MailChimp <br /> Enterprise (if needed): Repsol, LAN Airlines <br />
  • SaaS: <br /> MailChimp – more than 3 million people use MailChimp to design and send e-mail marketing campaigns.  Supported by SoftLayer infrastructure. <br /> Big Data: <br /> 10gen – SoftLayer offers bundled solutions with 10gen’s MongoDB deployed on pre-configured servers <br /> PaaS: <br /> Cloudant – provides scalable NoSQL database-as-a-service (DBaaS) on SoftLayer’s servers to mobile and web app. developers with big data needs.    <br /> Hosting/Service Providers: <br /> XO Communications – uses SoftLayer infrastructure to provide hosted services for some of their customers. <br /> Social: <br /> twitpic – application used for sharing photos and videos in real-time on twitter running on SoftLayer’s servers. <br /> Path – instant messaging app. that is powered by Softlayer infrastructure.  Path is integrated with Facebook, Twitter, Tumblr, Foursquare, and Instagram.    <br /> Mobile: <br /> Yelp – global search site used for finding businesses as well as reading and writing reviews.  Used by consumers around the world and supported by SoftLayer infrastructure. <br />
  • Let’s look at some examples of their workload capability further <br /> Many large IT and Telcos need their own IaaS service – and they have used Softlayer APIs and white label to do so, like AT&T <br /> The emergence of big data and hadoop workloads means partnering with leading providers like Mongo/10 gen can bring NoSQl dbs and IaaS to build apps targeting big data workloads <br /> When building solutions, control, billing, and management – such as those offered thru Parallels as a pre-integrated solution <br />
  • We will use SoftLayer’s partner programs – so let’s look at three of their programs to better understand their capability <br /> Referral <br /> Reseller <br /> Distributors & Strategic <br /> Strategic partner <br />
  • Channel sales includes inside sales and enterprise sales reps and pro-active, targeting certain <br />
  • Let’s take a brief look at how to best position SL’s competitive advantage. <br /> There are three areas of advantage over AWS and Rackspace: I/O , Control, and Integrated platform <br />
  • As with any acquisition of this size, this will be a multi-year journey but want to make it very clear to the market that we will take SoftLayer today - expand and grow. <br /> We want to continue to build a set of partnerships and relationships and have the ease of access that is appropriate for what, in IBM&apos;s view, is the SMB, or the enterprise business in our client base. So the beauty of cloud for us, it gives us an extended reach into markets that historically have been harder for us to reach. And we&apos;ll do that on a worldwide basis. <br />   <br /> From a technical standpoint, we will converge what we have in market with the SoftLayer platform. We&apos;ll extend the SoftLayer capabilities to recognize Tier 1 storage and some other capabilities that are relevant to our client base and then bring that forward as a single set of SmartCloud infrastructure services within the SmartCloud organization. <br /> Starting at close we will start the convergence of SmartCloud Services with SoftLayer technology. We will start with SmartCloud Enterprise and provide a solid platform for innovative cloud-centric workloads. <br /> Then we will see other parts of IBM factoring existing or building new SmartCloud Solutions on SmartCloud infrastructure services. You&apos;ll see this not just as a GTS platform but as a cross-IBM platform. <br />   <br /> Additionally because we are building on OpenStack – other OpenStack technologies from across IBM can be instantiated on SmartCloud infrastructure services. <br /> A year or so out – we will converge the marquee SmartCloud Enterprise+ offering along with the optional managed services into the SmartCloud infrastructure services offering – extending and expanding value – giving customers increased choice and flexibility. <br /> Now if we move above the line… to Go-to-Market. <br /> We will start by keeping the SoftLayer IMS in market while at the same time standing up the SmartCloud Infrastructure Services worldwide executing in local currency and local language – something vital to customers – both enterprise and SMB. <br /> We will work closely with new colleagues in SoftLayer – who as we said earlier we want to keep as independent as possible. <br /> The converged SmartCloud Infrastructure Services will be delivered not just by IBM, but also by partners. Partners like Managed Service Providers (MSP) who aggregate services from multiple providers – delivering value to customers – in SMB but in larger enterprises as well. <br /> We will continue to drive SoftLayer and SmartCloud Infrastructure Services across IBM – as a platform for rapid innovation and transformation. <br />   <br />
  • So getting back to what I said in the beginning this is truly an exciting announcement for IBM as a company and for our customers and partners alike. It’s exciting because it show that IBM is poised to lead in this tectonic shift in computing, just the way we have led out other shifts in our history. <br /> With the acquisition of SoftLayer we are looking to continue to invest to deliver value. To help accelerate our strategy and as we accelerate – we help our customers accelerate the transformational projects that they are eager to launch. <br /> SoftLayer adds technology and when paired with what we have in SmartCloud, expert business and technical services, and the expected solutions on top of the SmartCloud platform – we are poised to lead. <br /> But you can start today. Feel confident that your investment in IBM cloud services will be protected as we integrate SoftLayer capabilities. For SCE customers, improved quality and an accelerated introduction of feature/function will materialize rapidly as SCE is converged with the SoftLayer delivery infrastructure and management toolsets. <br /> Over time we will be converging the SmartCloud Enterprise+ offering with Softlayer. However, the current SCE+ offering is expected to be on the market for an extended period of time, remaining focused on serving the needs of cloud-enabled workloads, and the current roadmap up to and including R1.4 will be executed without change. Post R1.4, we plan to focus any new development on the converged SoftLayer-IBM based infrastructure, bringing to market a unified offering to address the full range of workloads from cloud-native to cloud-enabled. <br />

IBM SmartCloud and ISVs September 2013 (Softlayer) Presentation Transcript

  • 1. IBM SmartCloud and ISVs Simon Baker IBM Smartcloud Business Development ISVs, Ecosystem and Entrepreneurs IBM UK and Ireland @simonarbaker 1 © 2012 IBM Corporation
  • 2. Technology has never been more important to business 2004 2006 2008 2010 2012 79% Technology Factors 69% People Skills 68% Market Factors Economic factors Regulatory Concerns Globalization 2012 IBM Global CEO Study For the first time, CEOs identify technology as the most important external force impacting their organizations 2 © 2012 IBM Corporation
  • 3. CIOs turn to innovative technologies to deliver outcomes Big Data 83% Mobile Cloud 74% 68% BPM Security 3 60% 58% © 2012 IBM Corporation
  • 4. 4 © 2012 IBM Corporation
  • 5. Big Data - we are just getting going 9000 Sensors & Devices Volume in Exabytes 8000 7000 6000 5000 WE ARE HERE HERE Social Media 4000 VoIP 3000 2010 5 Source IBM Investor Presentation March 2013 Enterprise Data 2015 © 2012 IBM Corporation
  • 6. Cloud First “G-Cloud brings a step change in the way government buys IT” “In practice this means that when considering procurement of new or existing services, public organisations must have considered and fully evaluated potential cloud solutions before they consider any other option” 6 © 2012 IBM Corporation
  • 7. Cloud discussions still require careful navigation Barriers Security Risk Control Flexibility Capability FUD Service Levels Legacy Transition Skills Culture Wow Factors Cost Speed Scalability Simplicity Collaboration Performance Customer Experience Lower Emissions 7 7 © 2012 IBM Corporation
  • 8. Cloud is ultimately about innovation CONTEXT INTELLIGENCE X Freedom to orientate around the user or customer = = 8 ECONOMICS X The ability to unleash the power of data Fundamentally better IT economics REACH X PACE X Being able to extend the boundaries of the organisation What you make of it ‘Your value proposition’ as a Service Being able to move much faster and more flexibly ..as we are doing with many UKI clients.. © 2012 IBM Corporation
  • 9. Its also about ambition .. IDC – The 3rd Platform Transform Improve Value Chain Create Disrupt Innovate Optimise Enhance 9 Extend Customer Value Proposition Invent © 2012 IBM Corporation
  • 10. Cloud is Enabling new models of engagement Systems of Record • Core Data and Transactions • Applications Infrastructure • Dedicated Resources Data & Transaction Integrity 10 Systems of Engagement Intelligent, Adaptive Workloads • Social, Mobile, User Interface • Parallel Application Model • Shared Infrastructure Smarter Devices & Assets © 2012 IBM Corporation
  • 11. Delivering Super-Computing as a Service Putting ‘BlueJoule’ - the UK’s fastest supercomputer - to work for UK plc Enables more capable and more energy efficient computing for an immense range of applications from smart materials to ‘grand challenges’ Linked to the UK Government’s e-infrastructure initiative “Projects like the Daresbury development are crucial to boosting the economy and putting the UK at the forefront of the big data revolution.” George Osborne 11 © 2012 IBM Corporation
  • 12. Using Cloud to foster growth “The Cloud is a cornerstone of our economic masterplan. The new cloud infrastructure will lay the foundation of an even smarter Sunderland..” SUNDERLAND Councillor Paul Watson, Leader of Sunderland City Council 12 © 2012 IBM Corporation
  • 13. Creating a classroom in the cloud Infrastructure for a Smarter Campus Serving a large student-base; BENEFITS - Breakdown Geographical Boundaries - Bring Flexible Working to College Staff - Deliver a Leading Service to Learners 8,500 28,500 1,500 14 - 19 Academic Vocational 13 19+ Incl 5,000 Full Time Learners Higher Ed Provision - Exponentially Scale Across the Globe 200+ International From China and India - Pioneer Learning Methods - Lower IT Delivery and Management Costs © 2012 IBM Corporation
  • 14. Improving energy efficiency in UK homes Home Analytics Cloud-based Business Analytics to Reduce Emissions in the UK Domestic Sector Example RE:NEW programme in London Provides data on all 26 million UK homes. Collaboration between Government & Business Solution runs on IBM SmartCloud™ Enterprise. Optimises Energy Efficiency, Supports Green Deal 14 EST is the UK’s leading provider of independent advice on energy saving. Assimil8 is an SME and market leader in cloud business analytics © 2012 IBM Corporation
  • 15. Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans TV Graphics The ultimate IBM cloud story Wimbledon BBC Information System Serve Speed Player Analysis & On Court Displays Reports 1. 2. 3. 4. 5. 6. 7. Integrates cloud, analytics, mobile and social Proves range of cloud benefits –speed, efficiency, security, responsiveness, analytics Leading-edge capability Universally recognised Annual performance improvement Annual innovation Referenceable In Ground Player Interview Displays Scheduling Scoring & Statistics System Player Tracking Press Reports Datafeeds (Tennis Insight Graphics) Syndicated Applications wimbledon.com Mobile Site iPad, iPhone and SlamTracker m.wimbledon.com Android Apps Look out for the 2013 Wimbledon Enablement 15 © 2012 IBM Corporation
  • 16. Yes, we have a broad cloud portfolio Cloud Service Provider Cloud Services Common Cloud Management Platform Consumer End user Service Manager OSS – Operational Support Services Business Manager Service Component Developer BSS – Business Support Services BPaaS Cloud Service Integration Tools BPaaS Mgmt Interfaces Consumer Business Manager Consumer Inhouse IT Applications Middleware Business Processes Business Processes Infrastructure PaaS Service Development Portal & API Service Development Portal & API SaaS SaaS Mgmt Interfaces Service Composer Service Delivery Catalog Service Consumer Portal & API Service Integrator Partner Capabilities Service Automation Management Provisioning Incident & Problem Management Offering Manager Service Creation Tools Service Management Development Tools IT Service Level Management PaaS Mgmt Interfaces Service Runtime Development Tools IaaS Platform & Virtualization Management Software Development Tools Service Provider Portal & API Deployment Architect Transition Manager Operations Manager Security & Risk Manager Customer Care Image Creation Tools Consumer Administrator Infrastructure Security, Resiliency & Performance Governance 16 The IBM Cloud Computing Reference Architecture © 2012 IBM Corporation
  • 17. IBM SmartCloud Framework IBMSmartCloud Solutions Software and Business Process as a Service Cloud Strategy IBMSmartCloud Solutions Software and Business Process as a Service BPaaS Business Analytics and Optimization Social Business Smarter Commerce BPaaS / SaaS Consulting & Implementation Social Business Smarter Commerce Smarter Cities Business Analytics and Optimization Smarter Cities SaaS IBMSmartCloud Foundation IBMSmartCloud Services Private and Hybrid Clouds Infrastructure and Platform as a Service Platform as a Service Technologies PaaS Application Lifecycle Application Resources Application Environments Application Management Integration Infrastructure as a Service Technologies IaaS Infrastructure Management Availability and Platform and Administration Performance Security and Compliance Hardware & software to architect and build private or hybrid clouds 17 Application Lifecycle IaaS Consulting & Implementation Usage and Accounting Cloud Components Application Services PaaS Consulting & Implementation Application Resources Application Environments Enterprise Infrastructure Management Availability and Platform and Administration Performance Consulting & Implementation Services Application Management Integration Enterprise+ Security and Compliance Usage and Accounting Cloud Provider Consume cloud services over Internet Design my cloud © 2012 IBM Corporation
  • 18. The IBM Cloud Strategy Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Cloud Enablement Technologies Managed Cloud Services Cloud Business Solutions Enables private/hybrid cloud service delivery and management Secure and scalable cloud managed services platform Pre-built cloud SaaS business applications and solutions Common Open Standards Technology and Industry Ecosystem 18 #ibmcloud © 2012 IBM Corporation
  • 19. IBM SmartCloud Framework Technologies Platform as a Service Technologies PaaS Application Lifecycle Application Resources Application Environments Application Management Integration Infrastructure as a Service Technologies IaaS Infrastructure Management Availability and Platform and Administration Performance 19 Security and Compliance Usage and Accounting © 2012 IBM Corporation
  • 20. IBM SmartCloud Enterprise and Enterprise+ are our multi-tenant IaaS offerings, whole implementations are based on CCRA Rapid access, multi-tenant solution scaled and priced based on usage. Robust multi-tenant solution, including managed production services Ideal for developing and deploying new application designs Ideal for migration of traditional and higher availability applications Linux, Windows Windows, Linux, AIX Availability Self service with advanced premium support 99.5% Fully managed from infrastructure to application 99.9% Security Virtual and some physical isolation Multiple levels of isolation Software usage Bring your own / pay as you go / free developer use Hourly usage-based with reserved options IBM provides operating system and tool licenses Monthly usage-based and fixed contract Workloads Operating system Management level Pricing 20 © 2012 IBM Corporation
  • 21. The IBM Cloud Strategy : advances with SoftLayer : strengthens with OpenStack Business Process as a Service Software as a Service SoftLayer has seen increases in cloud-centric workloads with Internet-native applications across:  Online gaming Platform as a Service  Digital marketing Infrastructure as a Service  Social networking / Web apps  Mobile Applications Design Deploy Consume  High performance computing  Big Data / DB Management Cloud Enablement Technologies Managed Cloud Services Cloud Business Solutions Enables private/hybrid cloud service delivery and management Secure and scalable cloud managed services platform Pre-built cloud SaaS business applications and solutions Common Open Standards Technology and Industry Ecosystem 21 #ibmcloud © 2012 IBM Corporation
  • 22. Cloud Infrastructure At Internet Scale Unified architecture with common management and programming interfaces • Only infrastructure solution with a common management interface across a unified architecture • Mix and match bare-metal servers, virtualized public cloud instances and private cloud deployments and manage them from a single control pane or API • All deployed on-demand and provisioned automatically in real-time 22 © 2012 IBM Corporation
  • 23. Global Footprint  13 data centers  17 network PoPs  Global private network 23 100,000 21,000 22,000,000 SERVERS CUSTOMERS DOMAINS 23 © 2012 IBM Corporation
  • 24. Robust, Full-Featured API • Improves customer control, reduces error, increases visibility • SoftLayer API provides 1,600 function calls to over 200 services • Supports SOAP & XML-RPC interfaces • Comprehensive documentation, libraries and support Functions include: • • • • • • • • • • • 24 Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring © 2012 IBM Corporation
  • 25. Complete Control • Mobile and Web-based management portals • Purchase, provision, deploy & manage infrastructure • Access to services, tools, automation & tutorials • Secure access via VPN to management network 25 © 2012 IBM Corporation
  • 26. SoftLayer has a proven track record of serving a wide range of innovative businesses and workloads Representative Clients LAN Airlines Slideshare Path Software-as-a service BaseCase HotelsCombined Marketing and digital content Struq Simpli.fi Mobile MagmaMobile Fitbit Bump Games and entertainment Garena KIXEYE 6waves Peak Games Hosting and service providers 26 Repsol Social media Industry Segments Enterprise midPhase ZipServers Distil Networks MailChimp #ibmcloud © 2012 IBM Corporation
  • 27. Ecosystem is at the heart of SoftLayer’s customer base Software as a Service Mobile & Communications Bump Voxer Instapaper Social Marketing and Digital Media Hosting & Service Providers 27 Games and Entertainment Platform as a Service Yelp Enterprise © 2012 IBM Corporation
  • 28. Proven Track Record with Partners  SoftLayer powers some of the largest telecom and IT partners in the world  White Label Capability  Expands addressable opportunities by integrating with 3rd party partner solutions • SoftLayer Mongo db hosting supports big data applications  “Powered By” solution (Quick Start) • SoftLayer exposed as underlying infrastructure Provider • Customer enhances offering with additional value-add offer •Builds in additional services •Bundles with existing products / services • Enablement with Parallels option 28 © 2012 IBM Corporation
  • 29. SoftLayer Partner Programs Referral Partner Program  Join the SoftLayer® Referral Partner Program, and share in SoftLayer's success when you help us grow. Reseller Program  Resell our leading cloud infrastructure, and get exceptional benefits including volume discounts and the confidence you’re offering your customers the highest performance and reliability. Distributors  SoftLayer sells to the distributor, the distributor sells to the reseller. Distributors are managed by the channel sales team Strategic Partners  29 Resells SoftLayer services as a component of an overall solution. Based on volume and commitment © 2012 IBM Corporation
  • 30. SoftLayer Ecosystem Support Customer Service KnowledgeLayer  Chat / phone support, Tier 1-4 support,  ticket resolution, root cause analysis, etc Deep knowledge base on SoftLayer functions, workloads, and how create solutions using its partners Sales Catalyst Startup Program   Transform great ideas into an enterprise with help from Catalyst, SoftLayer's startup program. Eligible startups receive free hosting, mentoring, and more. In bound sales chat / phone personnel, quote generation, sales engineer support, monthly sales metrics and SLA reports. Billing Services Technology Partners Marketplace  Development of backend billing site,  Discover innovative applications and services that leverage the SoftLayer platform - the companies that build the future every day. billing chat / phone support, accounts receivable ownership, credit processing, and other ancillary billing services. 30 © 2012 IBM Corporation
  • 31. Three key differentiators to emphasize when comparing SoftLayer with AWS and Rackspace SOFTLAYER DIFFERENTIATOR Workload I/O intensity RATING Low intensity workloads High intensity workloads customization Single platform AWS 31 • SoftLayer’s architecture outperforms by >50% equivalent AWS instances for high I/O workloads • SoftLayer offers hundreds of hardware configurations vs. 14 for AWS High degree of control and • ~2,000 APIs for SoftLayer vs. ~60 customization for AWS and none for RAX Control (APIs, hardware / Low degree of control network configurability) and Integrated platform of multiple architectures POINTS TO EMPHASIZE Seamless integration RAX • SL has unified integration & control panel for multiple cloud architectures • RAX requires paid bridge, different control interfaces SL © 2012 IBM Corporation
  • 32. What’s next with IBM and SoftLayer? Market SoftLayer optimized for born-on-the-web / SMB clients and *SmartCloud infrastructure services, built on open standards for enterprise customers worldwide Integrate across sales, marketing, and support teams Initial Go-to-Market Roadmap IBM acquires Close SoftLayer Initial Technical Roadmap Begin Convergence of SmartCloud Enterprise into SmartCloud infrastructure services First Year Factor existing and new SmartCloud and Smarter Planet Solutions on SmartCloud infrastructure services Mobile Analytics Commerce Enterprise and more… 32 Deliver Converged cloud to market around the world from IBM and Cloud Partner Ecosystem Drive synergistic integration across SoftLayer and IBM brands Future Releases Begin Convergence of SmartCloud Enterprise+ into expanding SmartCloud infrastructure services Assess convergence of SoftLayer portal and SmartCloud infrastructure services Cities #ibmcloud * SmartCloud infrastructure services © 2012 IBM Corporation naming to be announced with product release
  • 33. Delivering and accelerating enhanced cloud choice and control to forward-thinking enterprises  IBM continues to invest heavily in innovative technologies that deliver client value  SoftLayer complements and strengthens IBM’s overall cloud portfolio  The combination of SoftLayer and IBM SmartCloud will accelerate and advance IBM’s leadership position in scaling out higher value services and solutions  Start today with SmartCloud Services and the confidence that IBM is the trusted partner to guide you through the transformative journey that cloud represents 33 #ibmcloud © 2012 IBM Corporation
  • 34. Simon Baker @simonarbaker IBM Smartcloud Business Development, ISVs, Ecosystem and Entrepreneurs IBM UK & Ireland simon@uk.ibm.com 34 © 2012 IBM Corporation
  • 35. IBM Cloud Enabling business transformation Business Process Solutions Application Application Application Marketplace of high value consumable business applications External Ecosystem Industry Colaboration Analytics Commerce Human Resources Marketing Composable and integrated application development platform Development Analytics Data Mobile Security Traditional Workloads Integration Enterprise class, optimized infrastructure Compute 35 Storage Networking © 2012 IBM Corporation
  • 36. 36 © 2012 IBM Corporation