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Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
Cloudy with SaaS Shine
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Cloudy with SaaS Shine

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Presentation of Software as Service for ISVs and Solution Providers. …

Presentation of Software as Service for ISVs and Solution Providers.
29apr2010
Edit: 8th December 2013: Needs updating with latest on Softlayer

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  • 1. ISV and Developer Relations Cloudy with SaaS-Shine SaaS for a Smarter Planet Simon Baker Business Development Manager IBM NE Europe © 2009 IBM Corporation Simon Baker
  • 2. ISV and Developer Relations IBM SaaS-Shine through the Clouds ►Cloud and SaaS •A perspective ►IBM Cloud Strategy •Offerings •Partnering ►IBM Partner Program •Develop •Deliver –Partner models •Go to Market 2 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 3. ISV and Developer Relations What is Cloud Computing? A user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that, from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling. Service Consumers Monitor & Manage Services & Resources Datacenter Infrastructure Access Services IT Cloud Cloud Administrator 3 Service Catalog, Component Library Cloudy with SaaS-Shine Component Vendors/ Software Publishers Publish & Update Components, Service Templates © 2010 IBM Corporation Simon Baker
  • 4. ISV and Developer Relations Cloud: Consumption & Delivery Models Optimized by Workload “Cloud” is: Cloud enables: Self-service A new consumption and delivery model inspired by consumer Internet services. Sourcing options Economies-of-scale Cloud Services Cloud Computing Model “Cloud” represents: The Industrialization of Delivery for IT supported Services 4 Cloudy with SaaS-Shine Multiple Types of Clouds will co-exist: Private, Public and Hybrid Workload and/or Programming Model Specific © 2010 IBM Corporation Simon Baker
  • 5. ISV and Developer Relations Commodity IT Cost Wasted Money Large Capital Expenditures Lost Customers Lost Revenue “I don’t have budget” Forecasted Load Traditional Infrastructure Actual Demand The “Getting “Getting Started” Started” Tax Cloud Computing, Flexible, OnDemand This kills many good projects Time 5 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 6. ISV and Developer Relations Software as a Service Definition Software as a Service is the delivery of application functionality to a customer via a subscription model over the Internet. The customer does not take ownership of the software but rather ‘subscribes’ to a total solution that is delivered remotely. ► Off-premise/network delivered ► Subscription-based ► Service billing usage based metering and Tenant 2 Tenant 1 Tenant n ► Multi-tenancy with: • Access control • Self-service provisioning • Customization with configuration ► Service provider managed: • Security and Performance • Software upgrades 6 Cloudy with SaaS-Shine Multi-tenant application © 2010 IBM Corporation Simon Baker
  • 7. ISV and Developer Relations Customer Drivers • Challenge of complex, heterogeneous environments • Lower TCO for applications • Configure • IT shops full Scaleable without new infrastructure costs Shift the risk of software acquisition Migrate from a reactive IT cost center • Access to latest infrastructure technology “Overserved Customer” Traditional Packaged Applications Customize • Software as Services “Un-served Customer” Level of Customization • Software Customization versus Cost of Ownership “Strategically Focused Customer” High Cost of Ownership Low Source: IBM analysis; Clayton Christensen, “The Innovator’s Solution”; IDC, “Software as a Service: Yes, It’s Disruptive, But What’s an ISV to Do?” 7 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 8. ISV and Developer Relations Speed, cost and efficiency are the main factors driving adoption of SaaS. Why Are You Adopting SaaS? 69% What Apps Would You Consider Using SaaS For? 43% Customer Service Ease of deployment and management 52% More flexibility to support evolving business needs 43% 42% Sales force automation 37% Human Resources 35% Desktop Lower, more predictable software costs 32% Easier to change number of users 29% E-mail 28% Payroll 20% Not locked into long license 19% 22% Application Development 21% Database Ease of use 18% Financial 8% More reliable 18% Supply chain and inventory control Note: Multiple responses allowed. Base: 159 Companies using or planning to use SaaS Sources: InformationWeek Research Software As A Service survey of 250 business technology professionals. 8 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 9. ISV and Developer Relations SaaS-Shine A user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model. An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized resources such that, from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling. Service Consumers Monitor & Manage Services & Resources Datacenter Infrastructure SaaS Access Services IT Cloud Cloud Administrator 9 Component Vendors/ Software Publishers Service Catalog, Component Library Cloudy with SaaS-Shine SaaS Publish & Update Components, Service Templates © 2010 IBM Corporation Simon Baker
  • 10. ISV and Developer Relations Cloud Infrastructure Collaboration Business Processes CRM/ERP/HR Industry Applications Software as a Service (SaaS) SaaS Applications, Business Logic… Middleware High Volume Transactions Database Web 2.0 Application Runtime Development Tooling Java Runtime Platform as a Service (PaaS) APIs, Pre-Built Containers… Servers Networking Data Center Fabric Storage Shared virtualized, dynamic provisioning Infrastructure as a Service (IaaS) Hardware, VMs, Storage 10 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 11. ISV and Developer Relations Challenges • • • • • • • • • • • • • • 11 What is the business case justifying the venture? How will Software as a Service impact my company’s finances? Do I need to change my software architecture? Will my development processes still fit? What service delivery capabilities do I need? Should I manage my application in-house? How do I address integration, data migration & related services? What are the operational requirements ? Can I automate key supporting functions? What business processes must change? Do I need to change how I go to market? What’s the right target audience for my service? How should I incent my sales force? What partner network should I leverage to help me succeed? Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 12. ISV and Developer Relations SaaS shifts Service Responsibility Model Packaged Applications Model Software as a Service Model Delivery Customer pays on delivery of software and responsible for deployment Customer pays for delivery of business function Performance Customer responsible for software performance Provider responsible for software performance Business Requirement Customer responsible to customize software to business requirements Customer responsible to configure software to business requirements Maintenance Customer pays for maintenance to fix software Provider fixes software (or pays penalty) and delivers to all Currency Customer buys upgrades to keep current Provider ensures currency of solution ISV is 100% responsible for selecting the right: hosting provider servers and storage middleware and system management software implementation services Source: Summit Strategies, Inc “Software Powered Services: Net-native SaaS Transforms the ISV Business Model” Feb, 2005 12 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 13. ISV and Developer Relations PaaS and IaaS provide the Heavy Lifting ► Traditional: Develop -> Test -> Release -> Install -> Configure -> Operate -> End User Months between release cycles ► Feature adoption feedback through user groups. Develop -> Test -> Delivery -> www…….. -> End User SaaS: Development and Delivery are integrated. New features can be made available immediately. ► The Operational Requirements SaaS providers can track feature adoption immediately and react. - “Heavy Lifting” •Provisioning Elastic Peaks •Integration Data Application Services •Resilience Availability Security Maintenance Policies •24 x 7 13 Scalable Support Hosting Operations Utilisation Cloudy with SaaS-Shine Storage Bandwidth © 2010 IBM Corporation Simon Baker
  • 14. ISV and Developer Relations Partner Opportunities around SaaS and Cloud Help customer decide what to do Help Implement the solution Help manage / operate the solution Assess and plan Design Integrate/Implement Operate/ Manage ►Cloud strategy ►Client collaboration ►Design ► User Provisioning ► Directory Integration ► Single Sign-On ►Add pre-configured ► requirements ►Cost and TCO analysis ►Business and technical process workflows ►Development (objectives, architecture, solution) ►Roll out plan 14 and implementation plan ►Administrative and selfservice user interfaces ► Directory architecture ► Security design ►Build service offerings (create projects) ►Design process automation workflow ►Best practices for Image lifecycle management Cloudy with SaaS-Shine offerings to the image library ► Data Migration ► Integration w/Enterprise apps (Click-to-cloud) ►Customize service catalogs & reporting ►Training Run complementary services ►End User Help Desk ►Managed operations ►Service Level Agreements ►Manage users, groups, security ►Change management ►Image lifecycle management ►Monitoring & Metering, analysis and reporting ►Health assessments & tune-ups © 2010 IBM Corporation Simon Baker
  • 15. ISV and Developer Relations IBM’s commitment to SaaS/Cloud continues to grow 1. Offers Smart Business Services on the IBM Cloud including 2. Helps ISVs to develop, deliver and market SaaS Solutions: Examples : • Lotus Live • SaaS Enablement and Partner Program • Rational AppScan • More than 200 ISVs in SaaS Specialty • Examples include Wesupply, GroupLive • Information Protection Services • Smart Business Development and Test 3. Helps customer integrate SaaS solutions into their business. • Global Business Services • Including practices for Salesforce.com and SuccessFactors • Smart Business Cloud: Private cloud services, behind your firewall, built and/or run by IBM • Rational tools for optimizing SaaS investments • Tivoli Provisioning Manager • Tivoli Usage and Accounting Manager 15 4. Helps enterprise customers to build their own ‘private’ Cloud environments. • Smart Business Systems: Pre-integrated workload optimized systems including IBM Cloudburst Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 16. ISV and Developer Relations LotusLive.com is an Open System of Systems Files My Network Meetings Events IBM Offerings Engage, Meetings, Connections, iNotes, etc. Activities Charts “LotusLive“ Services Chat eMail Survey Forms Partner Services Value Added Solutions Content Providers ISV & SI ● LotusLive is a flexible SaaS platform for collaboration with partner extensions ● Partners can integrate LotusLive services in their own applications ● Partner applications can be integrated into LotusLive ● Partners can integrate LotusLive with existing, on-premise solutions (Click to Cloud TM) ● Partners can provide IT services and consulting for LotusLive ● Customers benefit from integrated external-facing collaborative business processes Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 17. ISV and Developer Relations IBM Smart Business Development and Test on the IBM Cloud A dynamically provisioned and scaled runtime environment • provides everything to develop and test applications ► Application lifecycle management offerings from Rational • that can be provisioned as services on the cloud ► new capabilities of existing Rational offerings to exploit cloud resources ► Benefits: Instant self-service provisioning of Rational solutions in the cloud lower TCO, no installation cost, reduced labor for configuration, no capital expense Pre-configured services integration on the Jazz platform – preconfigured software embodying best practices Dynamic/elastic computing for tests and builds Virtualized development infrastructure for test and build -faster and more flexible deployment of development/testing environment Supported by an internet based user experience that enables collaboration and reuse. ibm.com/cloud/developer March 16th http://www-03.ibm.com/press/us/en/pressrelease/29685.wss 17 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 18. ISV and Developer Relations IBM’s commitment to SaaS/Cloud continues to grow 1. Offers Smart Business Services on the IBM Cloud including 2. Helps ISVs to develop, deliver and market SaaS Solutions: Examples : • Lotus Live • SaaS Enablement and Partner Program • Rational AppScan • More than 200 ISVs in SaaS Specialty • Examples include Wesupply, GroupLive • Information Protection Services • Smart Business Development and Test 3. Helps customer integrate SaaS solutions into their business. • Global Business Services • Including practices for Salesforce.com and SuccessFactors • Smart Business Cloud: Private cloud services, behind your firewall, built and/or run by IBM • Rational tools for optimizing SaaS investments • Tivoli Provisioning Manager • Tivoli Usage and Accounting Manager 18 4. Helps enterprise customers to build their own ‘private’ Cloud environments. • Smart Business Systems: Pre-integrated workload optimized systems including IBM Cloudburst Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 19. ISV and Developer Relations Smarter Infrastructure Built With Appliances From IBM Lotus Foundations IBM Smart Cube (IBM Smart Business Software Pack) WebSphere DataPower Appliance Smarter Infrastructure WebSphere Cloudburst Appliance IBM Cloudburst (Computing Infrastructure in a Box) Tivoli Foundation Appliances Cognos Now! InfoSphere Information Server Blade 19 Cloudy with SaaS-Shine ISS Proventia Server Intrusion Prevention IBM System Smart Analytics System © 2010 IBM Corporation Simon Baker
  • 20. ISV and Developer Relations Smart Business Systems: ► Integrated service delivery platforms • ► Workload-optimized systems create a cloud environment and build dynamic infrastructure • ► include hardware, storage, networking, virtualization and service management software. deliver new levels of service at reduced costs “Built for Performance” • based on architectures required by specific workloads ► IBM Cloudburst • An integrated service, hardware and service offering • For rapid deployment of a turn-key environment • A purpose built platform using Tivoli Service Automation ► IBM WebSphere Cloudburst • A hardware appliance with CloudBurst function • Plus WebSphere Application Server images and patterns • Comprising WebSphere Virtual Systems • Dispense and run WebSphere applications in the cloud 20 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 21. ISV and Developer Relations IBM’s commitment to SaaS/Cloud continues to grow 1. Offers Smart Business Services on the IBM Cloud including 2. Helps ISVs to develop, deliver and market SaaS Solutions: Examples : • Lotus Live • SaaS Enablement and Partner Program • Rational AppScan • More than 200 ISVs in SaaS Specialty • Examples include Wesupply, GroupLive • Information Protection Services • Smart Business Development and Test 3. Helps customer integrate SaaS solutions into their business. • Global Business Services • Including practices for Salesforce.com and SuccessFactors • Smart Business Cloud: Private cloud services, behind your firewall, built and/or run by IBM • Rational tools for optimizing SaaS investments • Tivoli Provisioning Manager • Tivoli Usage and Accounting Manager 21 4. Helps enterprise customers to build their own ‘private’ Cloud environments. • Smart Business Systems: Pre-integrated workload optimized systems including IBM Cloudburst Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 22. ISV and Developer Relations Key components of the SaaS Partner Program 1 2 3 Develop Deliver Go to Market IBM Development & Test Cloud IBM software via Amazon Web Services Scalable software available in three pricing models: Hourly IBM Innovation Centers Monthly SaaS Blueprints Perpetual Ecosystem Partners developerWorks and Cloudspace 22 Cloudy with SaaS-Shine SaaS Community SaaS Specialty – Branding – Awareness – Demand Generation Innovative server solutions Flexible hosting options © 2010 IBM Corporation Simon Baker
  • 23. ISV and Developer Relations SaaS and Cloud Enablement ► SaaS Enablement Blueprints • Create Multi-Tenant Apps • Implement Security, Compliance, Metering and Billing • Provide Tenant Provisioning and Ensure Quality of Service ► IBM developerWorks: your entry point • Logon to access IBM development & Test Cloud • Implement Security, Compliance, Metering and Billing • Provide Tenant Provisioning and Ensure Quality of Service ► IBM Innovation Centers: State-of-the-art facilities dedicated Business Partners • Architectural design and implementation consulting • Porting, migration and cross-platform testing services • Support for application integration, proof of concepts, validations, scalability testing • Expertise in the latest technologies including SaaS and Cloud ► Cloud Architecture Certifications • Authorized IBM Software partners can now learn to design public and private cloud computing solutions based on the same IBM software products they are authorized to sell. • Authorized partners can take advantage of a new cloud business adoption guide that shows how to structure deals based on proven IBM business models. • IBM will launch new cloud camps for software partners through IBM Innovation Centers/IBM locations. 23 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 24. ISV and Developer Relations SaaS Ecosystem Partners ► IBM has a growing network of SaaS Enablement Partners who bring resources and experience to help you enable your SaaS solution on IBM technology including: • Persistent Software – Transform, Develop, and Integration – Offer a 2-week assessment to define an individualized SaaS Implementation Plan, complete with cost estimates and timeline • WaveMaker – Deploy Existing Applications on the Cloud – Offer a Proof of concept at IBM Innovation Center • Corent – Rapid App- Development Tools – SaaS-Suite™ is a set of software products for rapid development of sophisticated turnkey (SaaS) applications • LongJump – Rapid Development Platform – Complete PaaS stack and tools to develop and deliver applications 24 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 25. ISV and Developer Relations What is IBM offering on Amazon Web Services? 1. ISV Development Environment ► For ISVs and other companies developing commercially available applications, IBM, Novell and AWS provide no-charge development environments. ► DB2 Express, Informix Dynamic Server ► WebSphere Application Server, Portal, sMash, eXtreme scale ► Lotus Web Content Management, Lotus Forms, IBM Mashup Center ► Get started in minutes, just pay for the EC2 charges starting at $0.10 an hour. 2. Hourly priced, full production environments of leading IBM software products. ► Prices start at $0.38 an hour and includes IBM software, Novell SuSe Linux and underlying Amazon Elastic Compute Cloud (EC2) charges. ► No commitments, contracts or minimums. Pay as you go. 3. Bring your own licenses ► Customers can deploy their purchased IBM software on AWS using an easy conversion table. http://aws.amazon.com/ibm/ 25 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 26. ISV and Developer Relations Key components of the SaaS Partner Program 1 2 3 Develop Deliver Go to Market IBM Development & Test Cloud IBM software via Amazon Web Services Scalable software available in three pricing models: Hourly IBM Innovation Centers Monthly SaaS Blueprints Perpetual Ecosystem Partners developerWorks and Cloudspace SaaS Community SaaS Specialty – Branding – Awareness – Demand Generation Innovative server solutions Flexible hosting options Cloud Architecture Certifications 26 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 27. ISV and Developer Relations SaaS Vendors Require Flexible Hosting Services Majority of SaaS software vendors (ISVs) want co-Location or partially managed services. Hosting providers Co-Location Partially Managed Fully Managed • Facilities Services • Monitoring Services • Network Services • Performance Services • Server Services • Support Services • Professional Services • Power – Electricity • Storage & Backup Services • Pipe – Internet connectivity Application Services • Security Services • Ping (Repetitive test for Server Response) • Application Support Services • Helpdesk www.ibm.com/partnerworld/saas/sen 27 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 28. ISV and Developer Relations Software pricing options for SaaS providers ► Flexibility is critical so IBM provides ISVs with three ways to acquire software required to run their service. Hourly via Amazon Web Services Hourly priced production environments starting from less than 40c per hour (Includes IBM software, Novell Linux and AWS infrastructure). No commitments, minimums or termination fees. Can be used in combination with other licensing models. 28 Cloudy with SaaS-Shine Monthly Perpetual Rental SaaS Model License Model New OEM contract model allows ISVs to pay for IBM software monthly based on usage. Two options available for ISVs: - Variable. True ‘pay-as-yougo’ model with no minimum monthly commits. - Committed. ISV commits to a base level of monthly usage and can ‘burst’ above that level on a usage basis. ISVs with predictable software usage requirements can maximize their discounts and flexibility by purchasing software through their existing channels. © 2010 IBM Corporation Simon Baker
  • 29. ISV and Developer Relations Combining the models CPU Consumption Test and Development Phase Early Growth Phase Development AMIs Production AMIs Steady State Mixture of Licenses and Production AMIs AMIs AMIs AMIs Purchased SW Licenses Time 29 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 30. ISV and Developer Relations Banking & Amazon EC2 EC2 Instances 3000 - 300 CPU’s on weekends 300 - Wed 30 Cloudy with SaaS-Shine Thu Fri Sat Sun Mon Tue © 2010 IBM Corporation Simon Baker
  • 31. ISV and Developer Relations Infrastructure Enables Success Peak capacity ~100X Facebook App goes viral Launch of Facebook App 31 31 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 32. ISV and Developer Relations Key components of the SaaS Partner Program 1 2 3 Develop Deliver Go to Market IBM Development & Test Cloud IBM software via Amazon Web Services Scalable software available in three pricing models: Hourly IBM Innovation Centers Monthly SaaS Blueprints Perpetual Ecosystem Partners developerWorks and Cloudspace SaaS Community SaaS Specialty – Branding – Awareness – Demand Generation Innovative server solutions Flexible hosting options Cloud Architecture Certifications 32 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 33. ISV and Developer Relations Get started today and get go-to-market support Requirements: • PartnerWorld member • Select SaaS as an area of interest SaaS Community Education • developerWorks • Virtual Events • IIC Education sessions Enablement • IBM Development & Test Cloud • SaaS blueprints • IBM Innovation Centers Requirements: • PartnerWorld Advanced member • 2 IBM technologies (IBM hardware, IBM Middleware or IBM Managed Hosting SaaS Specialty Awareness • Customer success stories • Media support • Trade show support 33 ibm.com/partnerworld/saas Cloudy with SaaS-Shine Collaboration • Cloud Community • Newsletter • Ecosystem Partners Demand Generation • Marketing Resource Manager • Client events support Branding • Powering on Demand applications logo © 2010 IBM Corporation Simon Baker
  • 34. ISV and Developer Relations Where are we going ? “Cloud” is an emerging consumption and delivery model for many IT-based services. 30 billion embedded RFID tags by 2010 1/2 of all sensors in transportation, facilities & production equipment are smart sensors 1/3 of the world’s population on the Web by 2011 4B mobile subscribers globally at the end of 2008 15 petabytes of new information generated every day (8x more than the information in all U.S. libraries) 64B credit card transactions/annum; up 35% 34 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 35. ISV and Developer Relations Ubiquity (how commonplace) We are on the crest of a new wave Innovation Commodity Product Innovation Bespoke & Services Certainty (level of definition / standardisation) 35 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 36. ISV and Developer Relations A wave that includes … 36 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 37. ISV and Developer Relations Our world is becoming INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. Our world is becoming INTERCONNECTED People, systems, and objects can communicate and interact with each other in entirely new ways. Virtually all things becoming INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting & optimizing for future events. 37 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 38. ISV and Developer Relations In addition something meaningful is happening… Computational power is being put into things we wouldn’t recognise as computers. “Every human being, company, organisation, city, nation, natural system and man-made system is becoming … Instrumented SaaS Digital Infrastructure Interconnected Physical Infrastructure Intelligent Digital and Physical Infrastructures of the World are Converging This is leading to new savings and efficiency. And perhaps as important, new possibilities for progress.” 38 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 39. ISV and Developer Relations The World is Getting Smarter: Because it Must 40 - 70 percent of electrical energy is lost due to inefficiencies in the grid. In one small business district in Los Angeles alone, cars burned 47,000 gallons of gasoline just looking for parking. Consumer products and retail industries lose about $40 billion annually due to inefficient supply chains. In a world where 820 million people are undernourished, $48 billion worth of food is thrown away each year in the US. Our healthcare “system” can’t link from diagnosis to drug discovery, providers, insurers, employers and patients. Financial markets spread risk but can’t track it; this has led to undermined confidence and uncertainty. 39 39 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker
  • 40. ISV and Developer Relations Interconnected, Instrumented, Intelligent leads to four critical areas of consideration “Data is exploding and it’s in silos” “New business & process demands ” Need Insight How can we take advantage of the wealth of information available in real time from a multitude of sources to make more intelligent choices? How can we work smarter supported by flexible and dynamic processes modeled for the new way people buy, live & work? New Intelligence 40 Need to Work Smart Smart Work Cloudy with SaaS-Shine Infrastructure is inflexible and costly Need to respond quickly How do we create an infrastructure that drives down cost, is intelligent and secure, and is just as dynamic as today’s business climate ? Dynamic Infrastructure Resources are limited Need Efficiency How do we drive greater efficiencies, compete more effectively, and respond more quickly by taking action now on energy, the environment, and sustainability? Green & Beyond © 2010 IBM Corporation Simon Baker
  • 41. ISV and Developer Relations The World is Getting Smarter SaaS SaaS Smart traffic systems SaaS Smart water management 41 Intelligent oil field technologies SaaS Smart supply chains Cloudy with SaaS-Shine SaaS SaaS Smart food systems Smart healthcare SaaS SaaS Smart countries Smart weather SaaS Smart energy grids SaaS Smart regions SaaS Smart retail SaaS Smart cities © 2010 IBM Corporation Simon Baker
  • 42. ISV and Developer Relations SaaS Thank you! Saugatuck - First Cloud Leadership Study ► Traditional IT and business leadership strategies and tactics will be of limited effectiveness in a Cloud-based environment where anyone can do practically anything they want or need to Bill McNee, Founder and CEO Saugatuck Technology 42 Cloudy with SaaS-Shine © 2010 IBM Corporation Simon Baker

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