Ice Digital Daytime Screens Short Version 01

Media Rich Experiences and Communication Displays and Networks. A world of visual communication

ICE AV specialises in the integration of AV technology into powerful information communication & entertainment systems. By bringing together state of the art display and back-end technology, we create the vehicle to Influence, Communicate and Entertain. Our flag ship display solution are ICE Digital Daytime projection screens that for the first time allow projection in full ambient lit environments creating state-of-the- art display systems. We partner with a number of specialist manufacturers, client managers, programmers in New Zealand, Europe and Asia. www.digitaldaytime.com All content protected by copyright and subject to unauthorised distribution or use. ICE AV Technology Ltd  2004

Most people believe projection needs a darkened room to be successful and to achieve vivid bright colours.
… .. Are you one of the millions?

Four Biggest Mistakes Made
Think that the projector brightness is the key to better images.
That darkening a room is the only way to improve a projected image.
Improved sharpness is because of the source and resolution of the projector.
That plasma and LCD is vastly superior to projection.

Four Facts Not Understood
Far cheaper to spread light than building pixels.
It is actually possible to have a 1000w lamp pointed on a screen without any impact on the projected image.
Matt White screens can discard up to 95% of the projector brightness in a well lit room.
Virtually the entire industry and public think that projection requires a darkened room

The Single System Mistake
Improve the source and upgrade to DVD
Concentrate on the projector resolution (XGA), lens resolution and picture quality
Purchase high res DVD player and HDMI cable
Then they make the fatal flaw of throwing all their attention to detail away on a low res white screen.

Commercial Display Installations.
Using alternative technologies that
simply do not achieve the desired
standard.
Some companies simply get it wrong for their clients

Hardware Store in Brussels.
Using 14” TV for
in-store display very
few people can see
or take notice.
Small non-compelling
Display that does little
to capture attention.

Underground Train Station in Asia
Rear projection install on track safety glass wall at 60 stations. Image only 4% visible and totally unreadable.
Rear projection screen with commercial advertising image that cannot not be read in any condition.

Dubai Property Exhibition.
Despite the huge budget
for the display stand, this
image promoting a large
commercial development
displays a barely visible
image that is to suppose
to excite, inform and
attract investors.

Virgin Records
London.
Despite the large projector
the image displayed in this
area of the flag ship Oxford
Street store store is sadly
lucking any quality and does
not achieve what was
desired.

Why should we use Digital Daytime screens? Most affordable large screen display technology. Enables projection to be used in many environments. DESIGNED for high ambient environments. Higher resolution than LED – cinema quality resolution. Wide range of screen types and formats. Now used in many applications. All content protected by copyright and subject to unauthorised distribution or use. ICE AV Technology Ltd  2004

Simulation Home Theatre - Churches Digital In-store Display Electronic Billboard Control Rooms Meeting & Class Rooms Are ideal for…… Digital Daytime screens

ICE Digital Daytime Screens fit into
two main category types.
Reflective and Transmissive
Front Projection
Rear Projection
Dual Imaging
Front / Rear Viewing

CONCAVE
FLAT format
Hard – 6mm
Flexible - Roll & manual / motorised
Film type

Angle of View
Concave
65, 120 , 180 deg hor
Flat Type Screens
All screens
vary according to type.
Ranging up to 180 deg

Digital Daytime Long VIEW In Person The ICE Family of Display Technology Concave Motorised Roll Frame Tension Power Retro Holographic Dual Imaging Translucent Matt Mirror (Hard Flat) TM 1633 lux Outdoor projection

Fixed Projection

Comparison The most cost effective large screen display solution. Minimal mechanical mounting infrastructure required. Perfect for bright indoor environments. Back to back displays require minimal depth.

Australian Maritime Museum Darling Harbour, Sydney Note that even the projector case is lit up by the screen. It is impossible for any other technology to achieve a perfect picture like this for a total price of less than $NZ6000 customer evaluation of Digital Daytime Projection

Cafe in Auckland. Screen is facing outdoor street windows This weekend cafe has taken advantage of ICE Digital Daytime screens to keep visitors informed and entertained. Previously the venue had used a 3x3 CRT video wall which occupied the entire area where the fridge and dispenser now sit. 1.45m wide screen costs $NZ2199 Projected image from a 2000 ANSI projector

Giltrap Prestige Porche Showroom in Auckland. In store use of ICE Digital Daytime screens was proven to be a success at this leading Auckland luxury vehicle show room. 2.00m wide screen costs $NZ4,399 Projected image from a 2000 ANSI projector

BenQ expo stand at the Ingram Micro 05 Showcase Auckland in July 05. BenQ proved that the ICE Digital Daytime screens really do work with entry level projectors in full exhibition environments. Compared to other vendors displaying projectors, the screens made the images 2000% brighter. Projected image from a 1600 ANSI projector

ICE AV and Marops Ltd have established a 3D simulation demonstration facility based at the Massey University e-Centre business incubator. Ice Digital Daytime screens are ideal for stereoscopic projection in simulation, retail, research and entertainment environments. In this example we demonstrated the amazing 3D perception achievable in a well lit room. Projected image from a stacked pair of 2000 ANSI polarised projectors

United Video Store in Auckland. Screen is facing outdoor street windows Three Video Rental Franchise chains in NZ have begun to install ICE Digital Daytimescreens. They decided Plasma was not as good and to expensive and not available in such a large size. 1.8m wide screen costs $NZ3199 Projected image from a 2000 ANSI projector

Actual screen shot in high lit up video store Screen is facing outdoor street windows No other display technology can achieve this quality in in a fully lit bright store. Full cost including projector and installation less than $NZ8,000 Projected image from a 2000 ANSI projector

Les Mills Cardio Theatre, Auckland It replaced a Matt White screen Les Mills Gyms is franchised in 9000 gyms world-wide. They have started to change to Digital Daytime, starting with their NZ gyms. www.lesmills.co.nz Projected image from a 3500 ANSI projector in 8000 hr setting. Screen is 3m wide

72” Screen in full lit home, Auckland Substantially cheaper than a 80” plasma !!! This is an actual photograph of a 72” Digital Daytime screen in my parents lounge at their home in Auckland. Note that it is next to wide open window. Screen is mounted on mobile stand Projected image from a 2000 ANSI Optoma projector.

Private apartment in Auckland. Screen is facing outdoor balcony window Screen is facing outdoor balcony window…notice the reflection on the metal object. Screen is 4 times larger than a 42” plasma and a fraction of the cost valued at approx $2200 Projected image from a 2000 ANSI projector

60” Screen in full lit mobile show room They replaced the 50” plasma with Digital Daytime projection. This shot taken 14 May 05, is of the official mobile HQ for the 25,000 fans on the UK Lions tour of NZ starting 27 June. At a total cost of $NZ6,500 including projector it was $20k cheaper than equivalent plasma and still excellent quality www.kangoroom.com www.barmy-army.com Projected image from a 2000 ANSI BenQ projector.

Exhibition Environment – Pulp Expo, Four 2m wide screens were suspended mid air. This is an actual photograph from the Armageddon Pulp Expo 04 in Wellington. A total of 8 screens were featured through the venue ranging from 50” – 100 with stunning clarity. The screen was so bright the digital camera had trouble coping with the brightness.

Exhibition Environment 2m wide screens powered by a 1600 ANS micro size projector This is an actual photograph from the recent Girls Day Exhibition proved without a doubt that with the cheapest projector on the market stunning quality is possible in normal exhibition lighting. Can you spot the mini projector at the right corner of the screen Auckland, New Zealand www.gdo.co.nz

Exhibition Environment 1.45m wide screens powered by a 1500 ANS micro size projector This is an actual photograph from the Les Mills exhibition stand at recent Girls Day Exhibition. If we had used a Matt White scene the image would have been 1/20 th the brightness and completely washed out. Auckland, New Zealand www.lesmills.co.nz

Lower Capital Investment Outperforms TV video walls No distracting lines on the screen. Simple to install. Screen requires NO ELECTRICITY Hugely more expensive than Day-Light Digital Requires $9,000 bulbs every time! Toshiba Video Wall $40,000+ GST installed Bulb maintenance - $4,000+ GST ICE Digital Daytimesystem installed $8,500 +GST Bulb replacement $900 +GST Video Wall ICE Digital Daytime

Instore ICE’net - Advertising Channel Long VIEW In Person New World Supermarket - Auckland Digital Daytime Screen. 2m x 1.5m wide. Projection under strong lighting conditions with low cost projector

Digital Daytime Concave screen Large Scale Size 2m x 1.5m 2.28m x 1.3m 2.54m x 1.92m 2.65m x 1.5m 2.86m 2.16m 3.96m x 298m 5.10m x 2.87m 5.31m x 2.99m 5.50m x 3.10m 8.0m x 4.0m

Digital Daytime Hard Flat Large Scale Size 2.29m x 2.2m Tension Unlimited Size Holographic, Dual Image, Power Retro Motorised Roll, enquire as variety of sizes possible

ICE Digital Daytime “ Digital Daytime and ICE AV Technology Ltd has been borne from a lifetime of passion, involving AV, display, entertainment and communication. Today we are at the forefront of doing magic with projection in high ambient environments….. Feel the passion, the light and the brightness on a screen near you. www.daylightdigital.biz Kevin Andreassend Managing Director +64-9-414 2348 [email_address]

Ice Digital Daytime Screens Short Version 01

by Kevin Andreassend on May 25, 2008

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Ice Digital Daytime Screens Short Version 01 — Presentation Transcript