Matomy Mobile

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Come in and discover how Matomy can help you promote your products in the mobile arena!

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Matomy Mobile

  1. 1. Matomy Media GroupGame Changing Results in Mobile Advertising
  2. 2. About Matomy Media GroupMatomy Media GroupIs a performance-based onlinemarketing company Impressions/month Publishersspecializing in driving resultsfrom awareness to sale. Active Campaigns Unique UsersWe combine Media, Technologyand Services to optimize each Employees Worldwide Countriescampaign’s performance andcharge only for results. Founded
  3. 3. Mobile advertising trends and figuresBy 2015, location-based mobile adspending will be a billion-dollar market.Mobile display advertisingwill contribute approximately 30% oftotal mobile ad revenues by 2015.Mobile ad spend will show 950% growth 2015between 2010 and 2015 in European“Big 5” countries (UK, Germany, France,Italy, Spain), a CAGR of 48%.Source: MobileSQUARED 2010ABI Research
  4. 4. Global Mobile Media …………………………………... Advanced Targeting Technology …………………………………...Campaign Optimization and Services …………………………………... Mobile Business Models …………………………………... Mobile Ad Units
  5. 5. Target and reachany audiencevia our global network ofmobile publishers,media buying expertise,and hands-onoptimization of your campaign…
  6. 6. Matomy mobile media - global traffic reach 7 BRANCHES in Israel, 5 BILLION monthly Germany, Netherlands, UK, Spain, impressions worldwide. Mexico, and the U.S.
  7. 7. Premium mobile media Commitment to quality through our relationships with trusted, brand-safe mobile sites and applications. Mobile Web and AppsFood and Entertainment News, Sports, Info, Business Social Networking Games LifestyleUrbanSpoon USA Today MyYearbook.com Angry birds My yearbookGoodFood NY Times eBuddy Fruit Ninja My stylesEatingWell.com- MSNBC Fring Words with friends ChachaCHOW BBC Worldwide My Space Slice it LSNBlackbook Fox Sports Tweet Caster Soduko (free) OK!Mixology ESPN Bebo.com Bike Mandia iGossipiWhiskey Yahoo uTalk Zombie Smash iVillageAllrecipes.com Dinner Spinner XXK Badoo Unblock me free Daily horoscopes Mens Health Photobucket Wordfeud Recipe search City guide Wireless chat 101 in 1 games Poynt Tripit Hi5.com Solitaire Wikitravel TwitVid Tic tac toe XE Currency Exchange Twitter Scout Monster Ziminity AOL The Economist Sample Site List
  8. 8. Mobile media buyingGain improved performance and audience targeting,with unlimited access to scale in real time. Matomy Adfonic Smaato BBC Hunt One point of Inmobi contact Inneractive Jumptap Mojiva Networks and Individual Publishers Websites Nexage One single-currency OpenX: Samsung payment Private Exchange Vdopia Velti Greystripe Vserv Everyscreen AOL
  9. 9. AdvancedTargetingTechnologyMobile campaign distributionexactly where you want it.
  10. 10. Additional targeting capabilities Channels Operating Systems Carrier: Vodafone, AT&T,• Arts & Entertainment • iOS SFR, Verizon, T-• Automotive • Android • RIM Mobile, and more• Business • Symbian• Careers • Windows Mobile• Education Age/Gender• Family & Parenting• Food & Drink• Health & Fitness Time of Day• Hobbies & Interests• Specific Device Home & Garden Keyword• Law, Gov’t & Politics (i.e. Galaxy S3, iPhone 3G)• News IP
  11. 11. OptimizationUsing a hands-on approach to achieving campaign goals, we aim for the bestperforming traffic, creative and rates to achieve the highest CTR/ConversionRate at the lowest cost to you.We can bring better results for every objective:Reach, clicks, actions, downloads, installs, sales, video completion,engagement, and more.Media Creative Rates
  12. 12. Dedicated account management fromlaunch through the entire run of yourmobile campaign.Daily and weekly Additional data:conversion reports and summaries: OSImpressions DeviceClicks CarrierSales/leadsInstallationsClick to: call, calendar, and moreeCPMClick-through RateConversion Rate
  13. 13. Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals. Campaign Type: CPA Name: VodafoneCost per Advertiser/Agency: Linking Mobileacquisition Vertical: Telecomm Country: United Kingdom
  14. 14. Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals.Costper install Campaign Type: CPI Name: Tiny Zoo Advertiser/Agency: Motive Interactive Vertical: Games Country: United States
  15. 15. Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals. Campaign Type: CPC Name: QliqiCost per Advertiser/Agency: Qliqiclick Vertical: Games Country: United States
  16. 16. Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals. Campaign Type: CPM Name: YellaWoodCost per Advertiser/Agency: Motricitythousand Vertical: DIY/Constructionimpressions Country: United States
  17. 17. How does CPI work?App install tracking for iOS and Android that is based on fingerprintingtechnology. User opens app,User clicks app ad… …visits app store… …and downloads app. conversion counted
  18. 18. CPI Backend MetricsCheck accomplishments, in-app purchasesand LTV of usersTrack in-app trends, time spent,and usage patterns including openingand closingReduce retention costs and lowerattrition rates through usage analysis
  19. 19. Creative specsiPad MMA units 120X20 300x250 468x60 120x600 728x90
  20. 20. Creative specsSmartphone MMA units300x50 Text link216x36 Text banner168x28120x20
  21. 21. Select advertising partners:
  22. 22. Go mobile withEmail: Simcha.S@matomy.com Tel: + 972 – 77 – 3606147 www.matomy.com

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