Website analysis


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Website analysis

  1. 1. Compare Infobase Limited An ISO 9001 : 2000 Certified Company
  2. 2. Analyzing Your Website The Compare Infobase way of doing things garnished with inputs from Bruce Clay
  3. 3. The Environment Issues <ul><ul><li>Who is your competition? </li></ul></ul><ul><ul><li>Who is your latest new competitor? </li></ul></ul><ul><ul><li>Who is His Lordship? </li></ul></ul><ul><ul><li>Where is the reverse SI of your main competitor? </li></ul></ul><ul><ul><li>Alexa Reports of your main competitor. </li></ul></ul><ul><ul><li>Quantcast reports of your main competitor </li></ul></ul>
  4. 4. Search Index <ul><ul><li>When was the main search index last run? </li></ul></ul><ul><ul><li>When was the main search index last researched and modified? </li></ul></ul><ul><ul><li>What are the ratios between the top 5 players in your SI over last 6 months </li></ul></ul><ul><ul><li>Where is the Power SI? </li></ul></ul><ul><ul><li>When was the Power SI validated last? </li></ul></ul>
  5. 5. Are You Being Deceptive? <ul><ul><li>Do you have white on white? </li></ul></ul><ul><ul><li>Do you have Top -500 text? </li></ul></ul><ul><ul><li>Do you have paragraphs running in H Tags? </li></ul></ul><ul><ul><li>Do you understand cloaking? </li></ul></ul><ul><ul><li>Are you cloaking? </li></ul></ul><ul><ul><li>Are you using Doorway Domains or Doorway pages? (Auto redirects other than 301) ‏ </li></ul></ul><ul><ul><li>Keywords without content or reference </li></ul></ul><ul><ul><li>Duplicate Content or almost similar content </li></ul></ul>
  6. 6. What You Say is What You Are <ul><ul><li>Search engines require you to be ethical, Google and Bing are very American in Character, they want you to strictly follow </li></ul></ul><ul><ul><ul><li>If you look like a duck </li></ul></ul></ul><ul><ul><ul><li>If you swim like a duck </li></ul></ul></ul><ul><ul><ul><li>If you walk like a duck </li></ul></ul></ul><ul><ul><ul><li>If you quack like a duck </li></ul></ul></ul><ul><ul><ul><li>You Better Be A DUCK </li></ul></ul></ul>
  7. 7. Webmaster Guidelines <ul><li>Google’s published webmaster guidelines must never be compromised </li></ul><ul><li>Bing now has webmaster guidelines too. </li></ul>
  8. 8. On Page Analysis <ul><ul><li>Title Tag </li></ul></ul><ul><ul><ul><li>Length </li></ul></ul></ul><ul><ul><ul><ul><li>Unless you are doing a single word or a single phrase optimization for a phrase, title tag should be between 6-10 words. Under no circumstances, it should go beyond 12 words </li></ul></ul></ul></ul><ul><ul><ul><li>Importance </li></ul></ul></ul><ul><ul><ul><ul><li>A word can be used twice but not more than it in the Title Tag. Even the usage of twice should be based on necessity to do it rather than by default </li></ul></ul></ul></ul><ul><ul><ul><li>Natural English </li></ul></ul></ul><ul><ul><ul><ul><li>The title tag should be as much in spoken / natural / regular English as possible. Title should not look like a keyword </li></ul></ul></ul></ul>
  9. 9. On Page Analysis <ul><ul><li>Description Tag </li></ul></ul><ul><ul><ul><li>Length </li></ul></ul></ul><ul><ul><ul><ul><li>Description tag should be a minimum of 15 words and maximum of 25 words. </li></ul></ul></ul></ul><ul><ul><ul><li>Language </li></ul></ul></ul><ul><ul><ul><ul><li>Description tag must have natural flow and should be readable by the Robots as well as by the users. An ideal description tag can read: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Our website offers free Research information on Flights, Hotels & Tours for countries in North America, South America and Europe. You can also do bookings / reservations. </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Keyword Stuffing </li></ul></ul></ul><ul><ul><ul><ul><li>Description tag should never have any keyword stuffing. It should be in natural English and must use singulars and plurals only at right places. </li></ul></ul></ul></ul>
  10. 10. On Page Analysis <ul><ul><li>Keyword Tag </li></ul></ul><ul><ul><ul><li>You should use minimum of 20 keywords and maximum of 40 </li></ul></ul></ul><ul><ul><ul><li>The longer key-phrases should come 1 st , 4, 3, 2, 1 </li></ul></ul></ul><ul><ul><ul><li>It is important to have 1 st word of each phrase in CAPITALS </li></ul></ul></ul><ul><ul><ul><li>Phrases should be not similar in their bonding </li></ul></ul></ul>
  11. 11. On Page Analysis <ul><ul><li>Alt Tags </li></ul></ul><ul><ul><ul><li>Alt tags must be used appropriately along with Gif image names in sync and should have no stuffing </li></ul></ul></ul><ul><ul><li>Underscores </li></ul></ul><ul><ul><ul><li>Underscores should not be used to break phrases. If at all co-joining words need to be displayed, dashes should be used </li></ul></ul></ul><ul><ul><li>Fully Qualified Links </li></ul></ul><ul><ul><ul><li>As far as possible use complete links beginning with Http in all pages and also in site maps </li></ul></ul></ul>
  12. 12. On Page Analysis <ul><ul><li>Heading tags </li></ul></ul><ul><ul><li>Headings should always be minimum of 3 characters and maximum of 6 </li></ul></ul><ul><ul><li>You can use multiple H1 tags but tags must follow hierarchy. It is important that every H tag there should be a description or a link unit. Whatever be the circumstances H tagging must being with H1 </li></ul></ul>
  13. 13. Site Map <ul><ul><ul><li>Ensure that you are using HTML site maps and each site map must not have more than 100 links </li></ul></ul></ul><ul><ul><ul><li>Ensure that you have XML site maps </li></ul></ul></ul><ul><ul><ul><li>Ensure that multiple site maps are listed and linked to each other from end to beginning </li></ul></ul></ul><ul><ul><ul><li>Submit the site maps again </li></ul></ul></ul>
  14. 14. Important Cross Checks <ul><ul><li>JavaScript / CSS </li></ul></ul><ul><ul><ul><li>All scripts in CSS files should be external to the page being analyzed </li></ul></ul></ul><ul><ul><li>There should be least number of unnecessary lines appearing before the body tag </li></ul></ul><ul><ul><li>Push as much to the later half of the page </li></ul></ul><ul><ul><li>NO page should have more than 64 outbound links </li></ul></ul><ul><ul><li>If your require more links you may use iframes </li></ul></ul>
  15. 15. Important Cross Checks <ul><ul><li>Robots.txt </li></ul></ul><ul><ul><ul><li>Robos.txt must exist and should be cross checked to see exclusion clauses </li></ul></ul></ul><ul><ul><li>Image names </li></ul></ul><ul><ul><ul><li>Images should be named properly and hyphenated as and when required </li></ul></ul></ul><ul><ul><li>Privacy Statement </li></ul></ul><ul><ul><ul><li>It is a confidence building measure and must be there </li></ul></ul></ul><ul><ul><li>.ht access </li></ul></ul><ul><ul><ul><li>Cross check ht access files for redirect directives </li></ul></ul></ul>
  16. 16. Important Cross Checks <ul><ul><li>Duplicate Content </li></ul></ul><ul><ul><ul><li>We must check for internal and external duplicate content </li></ul></ul></ul><ul><ul><ul><li>This can be done by cut and paste used in conjunction with Site: or URL commands </li></ul></ul></ul><ul><ul><li>301 Redirects </li></ul></ul><ul><ul><ul><li>All 301 redirects must be checked for their necessity and correctness </li></ul></ul></ul><ul><ul><li>Speed matters, cross check your speed with competition </li></ul></ul><ul><ul><li>No-follow tag to be checked </li></ul></ul><ul><ul><li>Canonical tag to be checked </li></ul></ul>
  17. 17. Thank You