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Imia boston Imia boston Presentation Transcript

  • Making Maps Exciting By Simarprit Singh CEO, Compare Infobase Limited.
  • Our Brands MapsofWorld.com ●4 Million visitors each month ●Frequently ranks in top 1000 sites in USA ●Largest collection of thematic maps ●Free maps + rich content ●Custom mapping services MapsofIndia.com ●3.5 Million visitors each month ●India’s #1 map site, #2 travel site ●Free maps + rich content ●Custom mapping services
  • The Opportunity ● Spend more time on Social Media than traditional mediums combined. ● Constantly mobile and connected. ● Consume digital content at a fast pace. ● Live on variety of platforms. The New Users
  • The Opportunity ● 1.15 billion Users on Facebook. ● 100 hours of video uploaded to YouTube each minute. ● 400 million Average number of Tweets sent per day. ● 20 billion minutes Average time spent on Facebook per day.
  • The Challenge ● Building a community ● Provide value ● Stay relevant ● Engagement
  • Action Plan Content Strategy Build content around maps, Infographics, re-purpose content, stay topical, stay consistent Embrace Facebook 24/7 engagement cycle, Investment for new likes, conversations Diversify Open engagement on new channels: Slideshare, Instagram, Tumblr, Pinterest & Twitter
  • Results Facebook MapsofIndia: 943,500 likes MapsofWorld 53,800 likes MapsofWorld (Travel) 258,400 likes
  • Results FrydayPoll.com ●Content rich Infographics every week since Jan 2012 ●86 weekly campaigns on ○ Twitter ○ Facebook ○ Slideshare Case in point ●Slideshare ●Instagram ●Twitter
  • Key Takeaways 1. Think Community Building 2. Content Strategy 3. Make it Measurable
  • Thank You Simarprit Singh singh@infobase.in www.mapsofworld.com www.mapsofindia.com