Essentials Of Designing Homepages
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Essentials Of Designing Homepages

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Essentials of Designing Homepages

Essentials of Designing Homepages

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  • 1. Compare Infobase Limited An ISO 9001 : 2000 Certified Company Essentials of Designing Homepages
  • 2. The Universal Truths
    • Perfect homepage is a myth.
    • A homepage which delivers the predefined before the definition of “predefined’ is confined to history can be called a successful homepage.
    • Homepages evolve, freezing a homepage can freeze your business.
  • 3. Fundamentals
    • How are you going to make money?
    • Who all should come to your site?
    • How they should reach your site?
    • How they should reach your homepage?
    • How long you want them there?
    • Where should they go from your homepage?
    • What are your growth plans?
    • Whom do you compete against?
  • 4. How are you going to make money?
    • Designed to make money Versus Designed to win awards
    • Transactions Versus Depth of the page
    • Ultimate Objective Versus Starting point
    • Rewards Versus Retention
    • Message Versus Creativity
    • Speed Versus Wow factor
  • 5. Who all should come to your site?
    • Define the following clearly –
      • Gender
      • Geography
      • Age
      • Ethnicity
      • Education
      • Income
  • 6. How they should reach your site?
    • SEO
    • SEM
    • Social Media
    • Top of the mind recall
    • Offline Campaigns
    • Events
    • Contests
    • Affiliations
    • Newsletters
    • Stationery/ email signatures
    • Networking and Link Building
  • 7. How they should reach your homepage?
    • Apart from the normal reach factors
      • Through Sub-domains
      • Through Folders
      • Through result pages of search on your site
  • 8. How long you want them there?
    • Google/ Bing approach
    • Yahoo approach
    • Mapsofindia.com approach
    • Dgreetings.com approach
  • 9. Where should they go from your homepage ?
    • Internal pages
    • Sub domains
    • To advertisers
  • 10. What are your growth plans?
    • Is it all – what percentage are you done?
    • What are the verticals you want to pick
    • What is the horizontals you want to go in for
  • 11. Whom do you compete against?
    • How often does your competition change homepage
    • What do they focus on
    • What is your competitors target index
    • What is the target user overlap
  • 12. Revisit the homepage as often as possible