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Essentials Of Designing Homepages
 

Essentials Of Designing Homepages

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Essentials of Designing Homepages

Essentials of Designing Homepages

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    Essentials Of Designing Homepages Essentials Of Designing Homepages Presentation Transcript

    • Compare Infobase Limited An ISO 9001 : 2000 Certified Company Essentials of Designing Homepages
    • The Universal Truths
      • Perfect homepage is a myth.
      • A homepage which delivers the predefined before the definition of “predefined’ is confined to history can be called a successful homepage.
      • Homepages evolve, freezing a homepage can freeze your business.
    • Fundamentals
      • How are you going to make money?
      • Who all should come to your site?
      • How they should reach your site?
      • How they should reach your homepage?
      • How long you want them there?
      • Where should they go from your homepage?
      • What are your growth plans?
      • Whom do you compete against?
    • How are you going to make money?
      • Designed to make money Versus Designed to win awards
      • Transactions Versus Depth of the page
      • Ultimate Objective Versus Starting point
      • Rewards Versus Retention
      • Message Versus Creativity
      • Speed Versus Wow factor
    • Who all should come to your site?
      • Define the following clearly –
        • Gender
        • Geography
        • Age
        • Ethnicity
        • Education
        • Income
    • How they should reach your site?
      • SEO
      • SEM
      • Social Media
      • Top of the mind recall
      • Offline Campaigns
      • Events
      • Contests
      • Affiliations
      • Newsletters
      • Stationery/ email signatures
      • Networking and Link Building
    • How they should reach your homepage?
      • Apart from the normal reach factors
        • Through Sub-domains
        • Through Folders
        • Through result pages of search on your site
    • How long you want them there?
      • Google/ Bing approach
      • Yahoo approach
      • Mapsofindia.com approach
      • Dgreetings.com approach
    • Where should they go from your homepage ?
      • Internal pages
      • Sub domains
      • To advertisers
    • What are your growth plans?
      • Is it all – what percentage are you done?
      • What are the verticals you want to pick
      • What is the horizontals you want to go in for
    • Whom do you compete against?
      • How often does your competition change homepage
      • What do they focus on
      • What is your competitors target index
      • What is the target user overlap
    • Revisit the homepage as often as possible