Creating si and power si
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Creating si and power si

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Search Index - The Key to Search Engine Optimization

Search Index - The Key to Search Engine Optimization

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    Creating si and power si Creating si and power si Presentation Transcript

    • Compare Infobase Limited An ISO 9001 : 2000 Certified Company
    • Mastering Search Indexes = Mastering SEO Creating SI & Power SI
    • What is a Search Index?
        • A set of mission critical keywords and phrases when put together in an excel file for positioning & monitoring websites is called a Search Index or an SI
    • Why do we need a Search Index?
        • We need SIs to ensure that we know where we want to go and we can benchmark our progress.
        • We need SIs as we are not alone on the internet and there are lot of smarter folks around and internet changes every second and a twist in our tale can happen any minute.
    • How is Power SI different than an SI
        • An SI is a complete picture, takes into account future expansions and broader objectives of the site
        • Power SI is crux of the whole project, it includes only those key-phrases which define the boundaries of the box
        • All Power SI words are also part of Sis but typically only 10% of SI Words and Phrases would be part of Power SI
    • What are long-tail SIs
        • Most of the words which are there in Power Sis have prefix / suffix keywords / keyphrases which get added to Sis but in many cases lot of SI phrases which are not Power Phrases also have search phrases which can bring in substantial traffic or some traffic These phrases when put together are called long tail SIs
    • Resources for creating an SI
        • Google Search
        • Google Real Time Search
        • Google Insights
        • Google Suggestion Toolbar / ABC Phenomenon
        • Yahoo Suggestion box
        • Bing
        • Google Wonder Wheel
        • Competitor’s Homepages
        • Competitors Metatags
        • Links Competitors are linking from
    • The Geographies & The Verticals
        • Every Geography has its own fancy for a particular word
        • Each Geography accordingly needs to be positioned for that fancy word in addition to the generic word
        • Example : Journey, Vacation & Holidays
        • Journey – Strongest is in UK, Vacations strongest in the US, Trip strongest in India, Visit strongest in Pakistan
    • Workshop
        • Everyone will make a Power SI and do SI for one phrase and long tail SI for one phrase