Copyright @ Compare Infobase Limited 1
Compare Infobase Limited
An ISO 9001 : 2000 Certified Company
Copyright @ Compare Infobase Limited 2
Content Play in SEO
Compare Infobase Way Since 1998
Copyright @ Compare Infobase Limited 3
Straight to the point
• http://simarprit.com/2010/01/24/india-today-the-magazine-is...
Copyright @ Compare Infobase Limited 4
Essentials of Content
 Nothing beats great domain name content
 Nothing beats gre...
Copyright @ Compare Infobase Limited 5
Content Strategy
 You need a content strategy & you need a content strategist to l...
Copyright @ Compare Infobase Limited 6
Content Breakdown
 Tweets are SEO tools
 Blogs are SEO tools
 Image content is S...
Copyright @ Compare Infobase Limited 7
Content Statement Definition
 We want girls/ladies in the age group of 14 -35, pre...
Copyright @ Compare Infobase Limited 8
Homepage Vs Landing Page
 Define the objectives
 They always have some radically ...
Copyright @ Compare Infobase Limited 9
What Works
Passion
Editorial Responsibility
Monitoring Responsibility
Focus on ...
Copyright @ Compare Infobase Limited 10
Upcoming SlideShare
Loading in …5
×

Content play in seo

431 views
355 views

Published on

Content Play in SEO

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
431
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content play in seo

  1. 1. Copyright @ Compare Infobase Limited 1 Compare Infobase Limited An ISO 9001 : 2000 Certified Company
  2. 2. Copyright @ Compare Infobase Limited 2 Content Play in SEO Compare Infobase Way Since 1998
  3. 3. Copyright @ Compare Infobase Limited 3 Straight to the point • http://simarprit.com/2010/01/24/india-today-the-magazine-is-dying/- What works • http://simarprit.com/2010/02/19/dont-say-bhagwwan-hai/ - What doesn’t • http://simarprit.com/2008/01/12/jet-airways-vs-kingfisher-airlines/ - What stays
  4. 4. Copyright @ Compare Infobase Limited 4 Essentials of Content  Nothing beats great domain name content  Nothing beats great URL content  Nothing beats spoken English  Nothing beats native vocabulary  Size does matter, where short works, long doesn’t  Respect the medium & let medium drive the content
  5. 5. Copyright @ Compare Infobase Limited 5 Content Strategy  You need a content strategy & you need a content strategist to look after it.  Because Content Drives Traffic  Because Users may not read online  Because Internet is fast becoming “all about a conversation”  Because Content needs classification  Because you lay out Navigation Command center for your site  Because UGC exists  Because Crowd Sourcing exists  Because Style Sheets & Content Guidelines rule
  6. 6. Copyright @ Compare Infobase Limited 6 Content Breakdown  Tweets are SEO tools  Blogs are SEO tools  Image content is SEO tool  Video description is an SEO tool  Your comments on popular sites are SEO tools  Of course: meta tags & Alt tags are SEO tools –But there is a whole universe beyond them
  7. 7. Copyright @ Compare Infobase Limited 7 Content Statement Definition  We want girls/ladies in the age group of 14 -35, preferably Caucasians based in the US with disposable income beyond $40,000 per year in their pockets  We want baseball fans of any age group, any race but based in the US to come to our site  We want teachers and students, mothers and professionals in any age group from anywhere in the world who want to know more about “Our world”
  8. 8. Copyright @ Compare Infobase Limited 8 Homepage Vs Landing Page  Define the objectives  They always have some radically different purpose  Goal defines the strategy, always  Homepage content is all about “Showcasing your wardrobe”  Landing-page content is all about making her buy that dress. That Dress.
  9. 9. Copyright @ Compare Infobase Limited 9 What Works Passion Editorial Responsibility Monitoring Responsibility Focus on Takeaways Plagiarism Sources & their credibility
  10. 10. Copyright @ Compare Infobase Limited 10

×