20110521 Testistanbul


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Testistanbul/UPA Istanbul Conference May 2010.

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20110521 Testistanbul

  1. 1. More Usability Testing – Better User Experience<br />New Trends – Remaining Challenges<br />
  2. 2. Summary<br />„What is Usability?““What is User Experience?”<br />“What is Usability Testing?”<br />
  3. 3. „Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”<br />
  4. 4. „User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.”<br />Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.<br />
  5. 5. Usability Testing<br />
  6. 6. „Usability testing is a mandatory step in each and every engineering and development process.”<br />Zimmermann<br />
  7. 7. Importance<br />In Operation State<br />Planned<br />Trends: Importance and degree of Realization<br />
  8. 8. 7 out of 100 good reasons for Usability Testing<br />Better Usability – Better User Experience<br />Increased Satisfaction, Better Reputation<br />Cost Efficiency<br />Time Efficiency<br />Better Risk Control<br />Better Accessibility<br />Avoid Design by Management<br />
  9. 9. An Example<br />
  10. 10. New Trends - Remaining Challenges<br />Paradigm Shift<br />Technology<br />Context-Aware Computing<br />Need for Innovation<br />User Experience Methods<br />
  11. 11. Paradigm Shift<br />User<br />Source: Ethan Zuckerman<br />
  12. 12. FacebookStatistics<br />People on Facebook<br />More than 500 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />
  13. 13. FacebookStatistics (Contd.)<br />Mobile<br />There are more than 250 million active users currently accessing Facebook through their mobile devices.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products<br />
  14. 14. Facebook Statistics (Contd.)<br />Platform<br />Developers from more than 190 countries build with Facebook Platform<br />People on Facebook install 20 million applications every day<br />Every month, more than 250 million people engage with Facebook on external websites<br />Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day<br />More than 2.5 million websites have integrated with Facebook<br />
  15. 15. Number of FB users per country<br />
  16. 16.
  17. 17.
  18. 18. Technology<br />
  19. 19. Context-Aware Computing<br />Picture Source: Google: „AugmentedReality“<br />
  20. 20. Needfor Innovation<br />Source: GapGemini Trend Report 2011<br />
  21. 21. “There will be a huge demand for well educated User Experience.”<br />Zimmermann<br />
  22. 22. User Experience methods<br />Usability Test User Test Expert Reviews Personas <br />Task Mapping Requirements Engineering Usability SprintsEye tracking RUP Cognitive Walkthrough Mental Model Mapping <br />Heuristic Evaluation Experience Planning<br />Experience Mapping Card Sorting<br />
  23. 23. User Experience methods (contd.)<br />Image source: vandemaker.nl<br />Image source: tobii.com<br />Image source: tobii.com<br />
  24. 24. And where is the user in all this?<br />
  25. 25. About the UPA<br />
  26. 26. Conclusion<br />Usability and User Experience are important and will be even more important in the future.<br />Future trends project an even larger demand for User Experience activities as well as for well educated User Experience People.<br />YOU can be a part of this exciting movement.<br />
  27. 27. Summary<br />„Thank you very much!“<br />Questions?<br />
  28. 28. Summary<br />Follow up questions:<br />Silvia Zimmermann, President UPA International<br />silvia.zimmermann@usability.ch<br />Facebook: Silvia Zimmermann<br />Xing: Silvia Zimmermann<br />Twitter: Szimmermann<br />