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Business development

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  • 1. Knows your target audience. Live, eat and feel like them... #Presentation e-commerceShanghai 02.06.2013
  • 2. e-commerce China New e-commerce, for a new young generation.Silvia MartínBusiness DevelopmentChina Internet IndustryMobile (CN): (+86) 181-6922-0538Mail: silviamartinvalero@gmail.com Shanghai 02.06.2013Skype: silviamartin1979
  • 3. #Excecutive overviewThe purpose of this presentation is to summarize our new e-commerceproject and to share new insights with our target audience.The presentation has two parts: PART I: • Marketing research • Market opportunity • Analysis of key players • Chinese consumer PART II: • New e-commerce • Unit Selling Proposition • Target audience
  • 4. # Marketing research
  • 5. # Marketing researchChina´s e-commerce market is expected to grow significantly, become theworld´s largest market by 2015.
  • 6. # Marketing researchChina has the largest number of online shopper in the world. 43% China´s netizens participate in online shopping. Source: We are social
  • 7. # Marketing researchFastest growing online activities in China Source: We are social
  • 8. # Marketing researchWeibo influence in online shopper´s Source: We are social
  • 9. # Marketing researchWeibo influence in online shopper´s Source: We are social
  • 10. Knows your market... # Analisys off key players # Marketing research Shanghai 02.06.2013
  • 11. #Analysis of Key Players
  • 12. # Chinese consumers
  • 13. #Chinese consumersPeople in China shop online for three main reasons:• A greater product selection. A separate survey by BCG found that a quarter of Chinese shoppers buy online because they cant get the products they want at brick-and-mortar stores.• The ability to compare prices across vendors: 65% of respondents said they compared retailers before making a purchase.• Convenience. (*) According to an Acquity Group survey conducted among 1,000 people across roughly 150 cities last year.
  • 14. #conclusion…In this part of the presentation, we have seen:• China´s e-commerce market is expected to grow significantly, become the world´s largest market by 2015.• China has the largest number of online shopper in the world.• 43% China´s netizens participate in online shopping• Chinese consumer buying in internet, mainly, for three reasons: compare prices, greater product selection and convenient.
  • 15. E-commerce电子商务
  • 16. In this part, we are able to:• Service value and USP.• Contrast the needs with our target audience.• Sharing new insights.
  • 17. “It´s really hard to design products by focus groups. A lot of times, peopledon´t know what they want until you show it to them". Steve Jobs - APPLE
  • 18. Now is the moment for product testing… (35 min.)
  • 19. What about advertising?... Advertising is associated with "Social media is [government] the people“. propaganda. Chinese insights
  • 20. #Next Steps
  • 21. #Thanks for your attentionSilvia MartínBusiness DevelopmentChina Internet IndustryMobile (CN): (+86) 181-6922-0538Mail: silviamartinvalero@gmail.comSkype: silviamartin1979