Your SlideShare is downloading. ×
0
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Business development
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business development

312

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
312
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Knows your target audience. Live, eat and feel like them... #Presentation e-commerceShanghai 02.06.2013
  • 2. e-commerce China New e-commerce, for a new young generation.Silvia MartínBusiness DevelopmentChina Internet IndustryMobile (CN): (+86) 181-6922-0538Mail: silviamartinvalero@gmail.com Shanghai 02.06.2013Skype: silviamartin1979
  • 3. #Excecutive overviewThe purpose of this presentation is to summarize our new e-commerceproject and to share new insights with our target audience.The presentation has two parts: PART I: • Marketing research • Market opportunity • Analysis of key players • Chinese consumer PART II: • New e-commerce • Unit Selling Proposition • Target audience
  • 4. # Marketing research
  • 5. # Marketing researchChina´s e-commerce market is expected to grow significantly, become theworld´s largest market by 2015.
  • 6. # Marketing researchChina has the largest number of online shopper in the world. 43% China´s netizens participate in online shopping. Source: We are social
  • 7. # Marketing researchFastest growing online activities in China Source: We are social
  • 8. # Marketing researchWeibo influence in online shopper´s Source: We are social
  • 9. # Marketing researchWeibo influence in online shopper´s Source: We are social
  • 10. Knows your market... # Analisys off key players # Marketing research Shanghai 02.06.2013
  • 11. #Analysis of Key Players
  • 12. # Chinese consumers
  • 13. #Chinese consumersPeople in China shop online for three main reasons:• A greater product selection. A separate survey by BCG found that a quarter of Chinese shoppers buy online because they cant get the products they want at brick-and-mortar stores.• The ability to compare prices across vendors: 65% of respondents said they compared retailers before making a purchase.• Convenience. (*) According to an Acquity Group survey conducted among 1,000 people across roughly 150 cities last year.
  • 14. #conclusion…In this part of the presentation, we have seen:• China´s e-commerce market is expected to grow significantly, become the world´s largest market by 2015.• China has the largest number of online shopper in the world.• 43% China´s netizens participate in online shopping• Chinese consumer buying in internet, mainly, for three reasons: compare prices, greater product selection and convenient.
  • 15. E-commerce电子商务
  • 16. In this part, we are able to:• Service value and USP.• Contrast the needs with our target audience.• Sharing new insights.
  • 17. “It´s really hard to design products by focus groups. A lot of times, peopledon´t know what they want until you show it to them". Steve Jobs - APPLE
  • 18. Now is the moment for product testing… (35 min.)
  • 19. What about advertising?... Advertising is associated with "Social media is [government] the people“. propaganda. Chinese insights
  • 20. #Next Steps
  • 21. #Thanks for your attentionSilvia MartínBusiness DevelopmentChina Internet IndustryMobile (CN): (+86) 181-6922-0538Mail: silviamartinvalero@gmail.comSkype: silviamartin1979

×