Film Poster Analysis
What to consider when creating a film poster:
-

-

Intended audience (age, gender, sub-culture & personality type)
Repres...
Movie Poster Measurements
•
•
•
•
•
•
•
•
•
•
•
•
•

Movie posters come in different sizes and styles depending on the cou...
Lone Poster schedule
Monday 13th January:

Planning and research: Finding
different film posters which
follows the same ge...
The rating and critics are
key conventions used
commonly in film posters to
advertise the positive
aspects of the film.
Mo...
Text
The critics are written in a
small font and with key
words highlighted in a larger,
bolder font. This is because
peop...
Both portrait film posters on ‘We need to talk about Kevin’
follow the same conventions as the original poster. It similar...
Posters to consider

All of the poster from above from the
Drama/Thriller genre are quite simplistic
however they all give...
Upcoming SlideShare
Loading in...5
×

Film poster analysis

160

Published on

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
160
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Film poster analysis"

  1. 1. Film Poster Analysis
  2. 2. What to consider when creating a film poster: - - Intended audience (age, gender, sub-culture & personality type) Representation: Considering the image or portrayal of groups in society Effect and effectiveness: Distributors will employ a battery of market research techniques to measure the audience and market response Positive quotes: A convention is to use quotes from national newspapers with the same or similar demographic or from respected critics The film star: technical codes of photography would refer to aspects such as distance, focus, cropping, digital manipulation, use of lighting The title: note position, size, colour and font Colour saturation: colours which connote different things depending on context Costume, props and iconography: Help the audience to establish setting and genre Certificate: a requirement of the British board of film classification ( BBFC), indicating that the film with include moderate violence and swearing
  3. 3. Movie Poster Measurements • • • • • • • • • • • • • Movie posters come in different sizes and styles depending on the country. The most common are listed below. United States One sheet, 27 inches by 40 inches (686x1020mm), portrait format One sheet, 27 inches by 41 inches (686x1040mm), portrait format (this size is one inch longer than the modern One sheet) Insert, size 14 inches by 36 inches (356x914mm), portrait format Window Card, 14 inches by 22 inches (356x559mm), portrait format; typically has blank space at top to accommodate promotional text for local theatre Two sheet, 41 inches by 54 inches (1040x1370mm), either landscape format or portrait format Twenty four sheet, 246 inches by 108 inches (6250x2740mm), landscape format often called a billboard United Kingdom Quad, size 30 inches by 40 inches (762x1020mm), landscape format Double crown, size 20 inches by 30 inches (508x762mm), portrait format One-sheet, size 27 inches by 40 inches (686x1020mm), portrait format Three sheet, size 40 inches by 81 inches (1020x2060mm), portrait format
  4. 4. Lone Poster schedule Monday 13th January: Planning and research: Finding different film posters which follows the same genre of Drama/thriller and deciding location Tuesday 14th January: Using the Canon EOS 600D Body go to the location, take pictures for the first draft. Wednesday 15th January: Continue taking more pictures at different perspectives/angles shots and different locations Thursday 16th January: Draw and design, scan onto blog and update Friday 17th January: Begin editing for first draft and finish on the 24th on January latest 27th
  5. 5. The rating and critics are key conventions used commonly in film posters to advertise the positive aspects of the film. Moreover there used to initiate an interest for the audience which will elevate the media platform of the movie and increase the significance of the film due to the popularity. The contrast between the black and white makes the critic stand out; capturing the audiences attention. Drama/ Thriller The company logo is a typical convention used in order to advertise the funded company . This is used as a way of promoting the company which allows helps the promotion of the film. The white contrasts against the red and black, therefore this makes the white font stand out. In addition the big front captures the audience attention immediately, as a result the short and catchy name is remunerable. ‘Kevin’ is purposely bigger than ‘we need to talk about’ to present the character to the audience. The big font could also connote Kevin as a character; powerful and dominate. Image: The close-up shot of the actress Tilda Swinton emphasises the dramatic and suspenseful emotion on her face. The dramatic image proves to the audience that the character may suffer or is suffering and this is reinforced by the lighting and camera angle. Red is a very emotionally intense colour. Red is the colour of fire and blood, so it is associated with energy, danger, strength, power, therefore all these aspects could relate to the representation of the character and film. The poster is landscape rather than portrait in order to convey the close-up shot of the characters emotions. Here she stares vacantly out of frame, her eyes bulging slightly, her mouth half-open. Even without the rather heavy-handed bathing of the picture in dark-room red, it is an image of horror and disbelief, of an inability to come to terms with something, and that strange, unrecognisable shape floating beside or behind her face adds to the ominous mood.
  6. 6. Text The critics are written in a small font and with key words highlighted in a larger, bolder font. This is because people will only remember key words as opposed to whole sentences on a quick glance. The critics are also written in a significantly smaller font than the main title of the film. Who gave the ratings are written in a smaller font as the poster is made to be memorable and its isn't highly important as to who gave them. On closer inspection later, people may be interested as to which institutions and magazines have the reviews. However, the main point that to be remember are the title, anchorage, the image and the meaning created. In the credit block we are given information of the director of the film, the cast, its certificate, people involved in the film and its distributors. We are also shown the Cannes Film Festival Award sign just above the credit block. The is also an official website for the film as a part of the Artificial Eye company who distributed the film. The website is highlighted in red, as is all the other main information, in order to stand out. Artificial eye are known to distribute foreign-language and arts houses films. Which shows they are trying to appeal to a niche market with different plots to usual mainstream, commercial films with big budgets. A key image n the poster is of Tilda Swinton who plays Kevin's mother in the film. She is known for playing the wicked Ice queen in ‘The Lion, the witch and the Wardrobe’ which creates a clear contract to the vulnerable and nervous representation of the mother. She is not central in the poster and she is also extremely isolated with nothing surrounding her. Her face implies an image of horror and disbelief. This image suggests as though she is troubled and deep in thought, as if she has just come to terms with something or just discovered something which adds to the ominous mood. This implies that she is lonely, unstable character with trouble in her life or that may feel alone.
  7. 7. Both portrait film posters on ‘We need to talk about Kevin’ follow the same conventions as the original poster. It similarly uses two to three colours for the colour scheme. In addition the image focuses mainly on the protagonist of the film, either Ezra Miller or Tilda Swinton, which reinforces the idea of a Drama/Thriller movie. This is shown through the close-up shots which convey the characters emotions, along with grasping the audience attention by using the direct eye contact. The first shot, the camera which directly stares towards the audience in a sinister and portentous, but much more straightforward, fashion. Moreover this film poster used the similar conventions to the previous (original) poster . The second poster below focuses the white and red colour. The red font used for ‘Kevin’ could suggest the representation of the character. The red connotes evil/bad, fire and blood, so it is associated with energy, danger, strength, power. The simple split image gives the audience an idea of the contrast in character. The image of Tilda Swinton which uses a white background, suggesting good contrasts against the image below of Ezra Miller, which uses a dark background, suggest bad. This particularly helps to create the feeling of loneliness and the fact that people in the film are left to question what is wrong with Kevin. Although the second poster is much simpler than the first it still powerfully portrays the representation of its character.
  8. 8. Posters to consider All of the poster from above from the Drama/Thriller genre are quite simplistic however they all give a bold statement. They all use 2 to 3 colours which represent the theme of the story. Moreover the close up shot of the protagonist and the colour connotes the rawness and intensity of the film/character. Close up shots are common conventions used in a Drama/Thriller film.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×