Unsubscribe Preference Centers
 

Unsubscribe Preference Centers

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A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include ...

A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.

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Unsubscribe Preference Centers Unsubscribe Preference Centers Presentation Transcript

  • Unsubscribe Preference Centers
    October 2009
  • Why Recipients Opt Out
    • Too Frequent
    • Irrelevant Content/Offers
    • Also, lack of email address change functionality
  • Alternatives to Unsubscribing
  • Promote Alternatives In the Email
    50% of one company’s subscribers presented
    with alternatives to unsubscribing stay!
  • Good, but requires thinking – “no more than…”
  • Clear & Simple + Flexibility for Sender
    Frequency caps can impact:
    • Trigger- and behavior-based emails
    • Surveys
    • Specials
  • Neiman Marcus
  • Great options, but multiple emails confusing
  • Old Navy – Demographic Preferences
  • Crutchfield – Product Type + Location
  • RSS & Catalog Options
  • What You’ll Miss…
  • Multiple Lists
  • Change Your Mind?
  • 3 Key Options
  • Kraft
  • Staples – Really Good, But Not Perfect
    Missing:
    • Frequency Option
    • RSS or catalog option
    • Contact info.
  • Q & A / Reminders & Contacts
    Loren McDonald
    lmcdonald@silverpop.com
    Twitter: @LorenMcDonald
    www.silverpop.com
    Twitter: @Silverpop