Unsubscribe Preference CentersOctober 2009

Why Recipients Opt Out Too Frequent Irrelevant Content/Offers Also, lack of email address change functionality

Too Frequent

Irrelevant Content/Offers

Also, lack of email address change functionality

Alternatives to Unsubscribing

Promote Alternatives In the Email50% of one company’s subscribers presented with alternatives to unsubscribing stay!

Good, but requires thinking – “no more than…”

Clear & Simple + Flexibility for SenderFrequency caps can impact:Trigger- and behavior-based emails Surveys Specials

Trigger- and behavior-based emails

Surveys

Specials

Neiman Marcus

Great options, but multiple emails confusing

Old Navy – Demographic Preferences

Crutchfield – Product Type + Location

RSS & Catalog Options

What You’ll Miss…

Multiple Lists

Change Your Mind?

3 Key Options

Kraft

Staples – Really Good, But Not PerfectMissing: Frequency Option RSS or catalog option Contact info.

Frequency Option

RSS or catalog option

Contact info.

Q & A / Reminders & ContactsLoren McDonaldlmcdonald@silverpop.comTwitter: @LorenMcDonaldwww.silverpop.comTwitter: @Silverpop