Silverpop and the IMRG take a look at the EU ePrivacy Directive and the UK implementation. Contains an overview of the ICO guidance as well as best practice recommendations on how marketers can become compliant.
The EU ePrivacy Directive - Navigating the UK Cookie Law
Silverpop Webinar:The EU Privacy DirectiveTracking and Analysing the Cookie Law Changes+ Best Practice Recommendations on How To Become CompliantWithout Sabotaging Your Online Marketing!
Because perhaps life is too short to read EU Directives? Over half of companies have (57%) have read the EU e-Privacy Directive, while 43% say they have not. - eConsultancy’s EU e-Privacy Directive Survey
What is theEU ePrivacyDirective? What Does it Mean for Marketers? How Can Marketers Work Q&A Session Towards Compliance? Please type your questions into the box above at any time during the webinar…
Meet 2 experts who promise us they have read thedirective… Andrew McClelland, Richard Austin, Director of Operations at IMRG eStrategy Consultant, Silverpop
EU Direc-tives are EU-wide lawspro-posed by the Euro-pean Com-mis-sion and enacted jointly by the Euro-pean Coun-cil and the Par-lia-ment.
Direc-tives only have legal effect when trans-posed into law by the EU Mem-ber States. Trans-po-si-tion is manda-tory, butMem-ber States often miss the dead-lines!
Once trans-posed, the lan-guage is inter-preted andenforced by the enforce-mentauthor-i-ties of each Mem-ber State – in the UK this is the Information Commissioners Office (ICO).
This webinar looks at the guidance published by the ICOand gives our interpretation on emerging recommendedpractice for marketers aiming at a UK audience…
6 (1) Subject to paragraph (4), a person shall not store or gain access to information stored, in the terminal equipment of a subscriber or user unless the requirements of paragraph (2) are met.(2) The requirements are that the subscriber or userof that terminal equipment-- (a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and (b) has given his or her consent.
“(3A) For the purposes of paragraph (2), consent may besignified by a subscriber who amends or sets controls on theinternet browser which the subscriber uses or by using anotherapplication or programme to signify consent.
“(3A) For the purposes of paragraph (2), consent may besignified by a subscriber who amends or sets controls on theinternet browser which the subscriber uses or by using anotherapplication or programme to signify consent. The ICO does not consider browsers to be sophisticated enough, at present, to be relied on as the mechanism for consent.
(4) Paragraph (1) shall not apply to the technical storage of, or access to,information--(a) for the sole purpose of carrying out the transmission of a communication overan electronic communications network; or(b) where such storage or access is strictly necessary for the provision of aninformation society service requested by the subscriber or user.
1. Audit all of your web estate2. Understand what cookies are being served and their level of intrusiveness3. Develop mechanisms for gaining consent
Find out what cookies are being served on your sites…Consider using an automated auditing tool such as: http://imrg.cookiereports.com/
Remembering that the Directive states that users should be provided with“clear and comprehensive information”
Customise the contentCopy & paste the code into your website
“The Regulations apply to cookies and also to similar technologies for storinginformation. This could include, for example, Local Shared Objects.”“A cookie is a small file, typically of letters and numbers, downloaded on to adevice when the user accesses certain websites. Cookies allow a website torecognise a user’s device.”Source “guidance_on_the_new_cookies_regulations - ICO 2012.PDF”
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