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Social Mobile Local and Email Marketing
 

Social Mobile Local and Email Marketing

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In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing....

In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.

Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins

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    Social Mobile Local and Email Marketing Social Mobile Local and Email Marketing Presentation Transcript

    • Social, Mobile and Local:Why They Matter for Email Marketers@Silverpop@LorenMcDonald
    • Digital Marketing Channel Explosion
    • Your Web site may no longer be the center of your universe Pre-Copernicus (1543)
    • Not a fad…but a way of life 25M 75M800M 250+M
    • Smartphone Sales Pass PC Sales Q4 2010
    • 100+ Million Tablets Expected to Sell in 2012
    • Mobile Apps are Exploding 25 billion downloaded by 2015 Juniper Research
    • Mobile & Social are Converging
    • Foursquare Adding 1 Million Users a Month Now 20MM Facebook also has 350MM Mobile users Over 3 million check-ins per day 500,000 using the Merchant Platform
    • We call this “mocial”mobile + social + local + email
    • Mocial
    • Social EmailLocal Mobile
    • Facebook Request for Permission
    • Social Login – The new opt-in form 66% of people prefer social sign up
    • Social Profile Data by Network Email        Name           Location        Birth Date       Gender    Friends/Contacts        Profile Photo        Interests    Source Janrain
    • • Holiday card: Sent 12/24/10• Facebook album: 150+ photos added
    • “Doughboy” + Valentine = Shareworthy
    • Sharing Done Right – What’s Your Ice Cream?
    • [get pur-suh-nl]1. Marketing content that speaks with a “human” voice.2. Targeted, personally relevant messaging based on consumer preferences, demographics and behavior.3. Dude, lose the corporate speak.
    • • Service tone• Human• 50%conversion
    • How-to video
    • Let Customers Do the Selling 1/3 Increase in Orders and Sales
    • Social EmailLocal Mobile
    • Going Mobile / Screensize-apalooza
    • Where is Your Email Being Read?
    • So Context Means…ScannableSingular calls to actionLarger fontsSingle columnsBullet-proof / large CTA buttonsDesign for touch …
    • The New Design Challenge Old mouse New mouse
    • Do Your Email’s Have the Touch?Source: StyleCampaign.com, Litmus
    • Know Your AudienceSource: Unica Corporation/Pivotal Veracity
    • Regular Mobile 64% higher CTRA/B test sent to frequent mobile openers
    • SMS to Email Opt-in
    • Tablet/Kiosk Opt-in Collection
    • QR Codes to Email Opt-in • Printed collateral • Tradeshow booth • Signage • TV
    • 25+% of Apps Used Only Once
    • Apps: FB Connect & Email Opt-in
    • Social EmailLocal Mobile
    • Gamification
    • Why should marketers care?
    • Check-in Marketing Opportunities Local Offers Sweepstakes Loyalty Twitter Messaging Email Marketing
    • Opt-Ins Increase Email Signups
    • Sweepstakes & Scavenger Hunts Run sweepstakes and scavenger hunts based on when someone checks in to a location with Foursquare or Facebook
    • Sweepstakes Sign-Up
    • EmailConfirmation
    • Participants Check-In
    • Don’t be afraid to jump in
    • About Silverpop
    • Contact Loren McDonald Twitter: @LorenMcDonald lmcdonald@silverpop.com Google+: Loren McDonald Twitter: @Silverpopwww.slideshare.net/silverpop www.silverpop.com