This presentation was given by Will Schnabel of Silverpop at the B2B Marketing Event in London on September 30, 2009 - http://www.b2bm.biz/demandgeneration/
The topic was focused on selecting a marketing technology to support your B2B business. Technologies include CRM integration, lead routing, leas scoring, lead nurturing and enabling a better lead management process. It was primarily about the lessons learned on how to choose the right vendor and keys to implementation success.
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