Presentation by Loren McDonald in Sydney, Australia September 27 at the Online Retailing conference and September 30 at Silverpop's Master Class seminar.
Presentation maps out marketing tactics for integrating your email program with "mocial" (mobile, social, local) channels. Four areas focused on are:
1) Mocial opt-ins (growing your database)
2) Extending message reach (sharing)
3) Getting personal (need for a more human, personality driven content approach)
4) Design for context (multiple device types, multiple screen sizes and touch screens).
Clipping is a handy way to collect important slides you want to go back to later.