CTR doubled. 3.5% to 7%Imagery shows what Mint is5 easy-to-read bullets reinforcing value propHeader – reinforcing securityFooter – mobile and social
Address platform benefits Drive users to web for additional features Increase revenue
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Inactive Email Subscriber Reactivation Silverpop UK
FGH Email Program• ~7.6m emails sent per month• Generates 11.6% of online marketing channel revenue• Managed and Self Serve across the business units• Growing mix of automation and functional emails• Email team’s comprise of: » Email Campaign Manager » Email Designer » Central Support
FGH’s Email Program Framework Email Channel Promotions Functional Automated Despatch Newsletters Welcome Confirmation On Hold Offers Birthdays Confirmation Held Updates Abandoned Cart Post Purchase Order Cancellations Review Returns CreditedToday, ~112 functionalemails per day, and 10+ Delivery Completedpromotional emails per week Statement Available Payment Confirmation 22
Campaign End GoalThe Re Engagement program would remove all spam trap email addresses within5 weeks of activationAs the program runs on a continuous basis it would prevent spam traps fromoccurring
And the Results… Half of the database consisted of inactive non profitable contacts who were removed as a result of the re engagement campaign The sender’s deliverability has been massively improved with spam traps been cleared out and SNDS going from red to green zone. Current deliverability of 99%