Silverpop’s Top 500 Retailers Study examines benchmarks, trends and tactics for better marketing. In this presentation at Internet Retailer Conference & Exhibition in San Diego June 2011, Loren McDonald presented selceted study results, along with some suggested tips, examples and benefits/ROI.
- Location of opt-in links on the home page and prominence of opt-in throughout website
- Use of welcome emails
- Cart abandonment campaigns
- Use of social sharing links
- Use of Unsubscribe preference centers, especially after a recipient clicks “unsubscribe”
You may download the study report here - http://www.silverpop.com/marketing-resources/white-papers/download/top-500-retailers-study.html