• Real person • Service tone • 50% conversion rateCalls for Aaron
Leverage the Power of ReviewsEmails drive consumer creation of reviews• 6% of online Americans post ratings andreviews of products at least monthly• 25% of online adults read these ratingsand reviews at least monthly
Resources• Resource Center – White papers – Webinars – Blogs – Case studies – Newsletters – http://www.silverpop.com/marketing-resources/index.html• Many presentations on SlideShare – www.slideshare.net/Silverpop
Q & A / Contact Information • Loren McDonald – firstname.lastname@example.org – Twitter: @LorenMcDonald – Twitter: @Silverpop www.slideshare.net/silverpop www.silverpop.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.