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Silverpop’s Top 500 Retailers Study examines benchmarks, trends and tactics for better marketing. In this Big Idea presentation at Shop.org September 13, 2011 in Boston, Loren McDonald presented sele...

Silverpop’s Top 500 Retailers Study examines benchmarks, trends and tactics for better marketing. In this Big Idea presentation at Shop.org September 13, 2011 in Boston, Loren McDonald presented selected study results, along with some suggested tips, examples and benefits/ROI. (This is a slightly updated version of the one presented at Internet Retailer in June)

Areas included:

- Location of opt-in links on the home page and prominence of opt-in throughout website
- Use of welcome emails
- Cart abandonment campaigns
- Use of social sharing links
- Use of Unsubscribe preference centers, especially after a recipient clicks “unsubscribe”

You may download the study report here - http://www.silverpop.com/marketing-resources/white-papers/download/top-500-retailers-study.html

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• Business & Mgmt

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email marketing shop.org retail email-marketing

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