By 2014… 9,000 email marketing messages a year. …750 a month …25 each day
How do we as Marketers react to this new environment?
How do we remain relevant and engagement with prospects and customers?
The Components of Marketing Automation Web Integration & Lead Capture Outbound/Email Execution ROI Reporting & Analytics Centralized Marketing Database Lead Scoring & Management Sales Tools /CRM Integration program (Nurture) Automation
Lead management framework Information capture (initial dialogue) Scoring Dialogue routing Email-based Nurturing Sales Monitoring
Before calling a prospect ... “The sales rep must come to a meeting prepared to discuss the buyer's specific business — yet 31% of sales reps are not prepared with even a basic level of Web availableinformation before taking a buyer's valuable time. Only 16% are extremely prepared.” Source: Technology Marketing Blog (IDC), “Sales Enablement and the Year of the Sales Rep”