A well-designed birthday email program can be the gift that keeps on giving. In addition to giving you an opportunity to reach out to your customers with a highly relevant message, it also has the potential to generate high ROI on a relatively low level of effort.
Despite these benefits, Silverpop research has indicated that seven in 10 email marketers aren't wishing their subscribers happy birthday. Even worse, three out of the four email marketers who don't send birthday emails say they don't intend to start.
In this session, Silverpop's Loren McDonald sharea a seven-step Birthday Blueprint to help marketers build a successful birthday email program from the ground up. Specific steps outlined will include the following:
Setting the Right Goals
Collecting the Right Data the Right Way
When to Send the Emails?
Determining the Right Approach—Incentives or no Incentives?
Designing the Right Message
Single or Multiple Emails
Things to Test and Optimize
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