Presented at the World Travel Market 2013
Speaker: Will Schnabel, MD EMEA
Behavioural Marketing & how to get your customers to love you
The World of Marketing is now more multi-channel dependent than ever. Find out how to better integrate your email, web, mobile and social media marketing to deliver outstanding ROI. And how a behavioural marketing approach can drive personalised, multi-channel experiences for your customers that ultimately means they'll love you to death.
This presentation looks at Behavioural Marketing and the simple journey you can follow to deliver a more personalised experience for your customers:
• How to capture the things people do when they interact with your company across all channels (email, web, mobile, social, etc).
• How to combine that data with what you already know about that person – the profile & preferences; or past behaviours.
• The rules to apply to the data
• How to use the rules to generate a personalised interaction and a multi–channel, multi-step relationship that delivers the most relevant customer experience for the individual.
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