The marketing divide is diminishing. B2B scores leads and B2C sends offers. B2C incorporates dynamic content while B2B nurtures prospects from interest to conversion. Both sets of marketers can learn from each other. Silverpop conducted a survey of B2B and B2C marketers to find out which tactics work best. Discover some of the best segmenting techniques used by both groups, and the kinds of email marketing campaigns that drive the best results. You’ll learn:
• How B2B marketers can benefit from sending messages at just the right time
• How B2C marketers can use lead scoring methodology to enhance sales and ROI
• The benefits both can receive from incorporating social media into the mix
Presented by Will Schnabel, Silverpop at the Online Marketing Show in London, June 30. 2010.