Nathalie nahai   social media and the power of innate interestingness
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Nathalie nahai social media and the power of innate interestingness

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Nathalie nahai   social media and the power of innate interestingness Nathalie nahai social media and the power of innate interestingness Presentation Transcript

  • SOCIAL MEDIA __________ and the power of! __________!INNATE INTERESTINGNESSNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 1 WHY USE SOCIAL MEDIA? 2 INNATE INTERESTINGNESS 3 KEY TAKEAWAYSNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 2 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 1 WHY USE SOCIAL MEDIA?NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 3 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • PSYCHOLOGICAL NEEDSSatisfies our deep-seated desire forconnection & communicationHelps us measure the intimacy andinfluence index of our relationshipsFor many it has become key to self-esteem NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 4 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • A FEW STATSGlobal study: students & young workers 156 % would refuse to work for a companythat banned access to SM24% access to SM would be a decidingfactor in accepting a job NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 5 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • SM IN ORGANISATIONSCan engender a sense of belongingIts use (or lack thereof) can reflect andchange an organisation’s cultureCan act as an alternative social structure(Twitter + Arab countries = culture clash) NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 6 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • RISKSLack of controllabilityDifficult to monitor & manageTransparency & accountabilityIt’s a two-way conversationFlatter structureCan result in power shifts NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 7 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • BLOOPERS#gettingslizzerd at American Red Cross NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 8 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 2 INNATE INTERESTINGNESSNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 9 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • ADOPTION How do we get employees to adoptsocial media within an organisation? NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 10 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • ADOPTIONPsychology of decision-making shows:We are motivated to achieve our goals inthe most rewarding, effective way possible 2Our response to a request will usually stemfrom the way we feel about it 2 NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 11 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • COMPLIANCEWe’re more likely to comply with requestswe find interesting in and of themselvesThe kick we get from performing exciting orstimulating tasks can boost compliance 3SM is more likely take root if adopted byseniors within the company NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 12 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • CASE STUDY: OPINION SPACE NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 13 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • CASE STUDY: OPINION SPACESilverman Research & Opinion SpaceInteractive, visually compelling onlinesurvey based on feedbackSocial and engaging, showed positionrelative to peers NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 14 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • 3 KEY TAKEAWAYSNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 15 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • KEY TAKEAWAYSSM can provide a powerful way to effectcultural change in an organisationSuccessful adoption depends on makingyour internal SM rewarding and engagingSM should help your employees meet theirgoals to be rewarding NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 16 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • WANT TO KNOW MORE? Contact my agent: Jacq@londonwritersclub.com The Web Psychologist . com @TheWebPsychNATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 17 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.
  • REFERENCES1 Cisco (2011) ‘Connected world technology report’ www.cisco.com/en/US/netsol/ns1120/index.html (accessed 9 January 2012).2 R. B. Cialdini and N. J. Goldstein (2004) ‘Social influence: Compliance and conformity’, Annual Review of Psychology, 55: 591–6213 B. Rind and D. Strohmetz (1999) ‘Effect on restaurant tipping of a helpful message written on the back of customers’ checks’, Journal of Applied Social Psychology, 29: 139–44. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 18 All material © THE WEB PSYCHOLOGIST LTD. 2012. No unauthorised reproduction or distribution.