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TOC 2011: Content as Application, presented by Thane Kerner

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Content as Application: Integrating Medical Books into the Healthcare Workflow. Presented at TOC 2011 by Thane Kerner, President and CEO, Silverchair

Content as Application: Integrating Medical Books into the Healthcare Workflow. Presented at TOC 2011 by Thane Kerner, President and CEO, Silverchair


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  • 1. Semantic Content Infrastructure
    for Knowledge Applications
    Tools of Change 2011
    Thane Kerner, CEO
    Silverchair
  • 2. 1. Basics of Semantic Content2. Dynamic Concept-Based Relationships3. Semantically-Driven Behavioral Analysis4. Application Ecosystem
  • 3. N-Tier Basics
  • 4. N-Tier Basics
  • 5. N-Tier Basics
  • 6. N-Tier
    Publishing
  • 7. N-Tier
    Publishing
  • 8. N-Tier
    Publishing
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Taxonomic Normalization
  • 14. For Humans
    Chapter 23: Numbness, Tingling, and Sensory Loss
    Normal somatic sensation reflects a continuous monitoring process,
    little of which reaches consciousness under ordinary conditions.
    By contrast, disordered sensation, particularly when experienced
    as painful, is alarming and…
    For Computers
    <semantics controlvocab=“UMLS”>
    <tag>
    <root-term termID="28648">sensation disorders</root-term>…
    “disordered sensation” = 215PubMed results
    “sensation disorders” = 112,577PubMedresults
  • 15. <topic=panic disorder>
    <title>
    <section>
    <topic=therapy>
    <author>
    <abstract>
    Granular
    Semantic
    Metadata
    <reference>
    <topic=evidence quality>
  • 16.
  • 17. Dynamic
    Concept-Based
    Relationships
  • 18. Ontological expression
    <drug=rosiglitazone>
    <is risk factor for>
    <condition=myocardial infarction>
  • 19.
  • 20. Behavioral Analysis to Improve Relevance
  • 21. O6AE-9D3-F412
  • 22.
  • 23.
  • 24. Application Ecosystem
  • 25.
  • 26.
  • 27. Production approach
    “Here’s how we do that semantic thing.”
    Application approach
    “Here’s how we create a more useful and compelling service for our customers.”
  • 28. Medical point of care
    Health care
    Accuracy Threshold
    Professional Info / Research
    Commoditization
    Mistrust
    Abandonment
    Bad outcomes
    Malpractice
    Biz Comm(email, etc.)
    General News
    Relative Accuracy Req’d
    Shopping
    Entertainment
    Information Criticality
  • 29. Taxonomic Approach to Content Enrichment
    • Add a Domain-Aware Dimension to Text Mining Techniques
    • 30. Developed Technology Based on Domain…
    Language
    Relationships
    Processes and Use Cases
  • 31. The Domain-Aware Approach
    Knowledge Domain Abstraction (Taxonomy and Ontology)
    Taxonomic Content Inputs
    User
    Inputs
    Statistical
    Text Mining
    (NLP)
    <optimal semantic metadata>
  • 32. Scaled Content Enrichment
    Taxonomy/Collections Management Group
    Search query logs; user activity logs; content phrase analysis, taxonomy interaction analysis
    User Behavior Inputs
    Publisher Content Repository
    Cortex Taxonomy
    Hierarchical relationships
    UMLS/standards mapping
    Content gap analysis
    +
    Content Import/Export Integration Layer
    Equivalents Server
    Synonyms/Alt phrasing Acronyms/Jargon
    Publisher Web Applications
    Tagmaster Automated Tagging System
    +
    Vocabulary control
    Custom Taxonomies
    Custom collection mapping
    Local/proprietary terms
    (Including Editorial Review & Validation)
    Concept Identification
    Significance Weighting
    Totem Taxonomy & Thesaurus Manager
    Swiss SOAP XML API
    Real-time query expansion/normalization; navigation; related concepts; etc.
    XML Web Services(Swiss Context Server)
    Semantic Services Architecture
  • 33. thanek@silverchair.com
    Tools of Change 2011
    Thane Kerner, CEO
    Silverchair