Social Media Monetization and Revenue                                     ConnectNow CNow                                 ...
Social Media Monetization and Revenue    laurelpapworth.com      creative commons- some rights reservedWednesday, 27 Febru...
Social Media Monetization and Revenue    laurelpapworth.com      creative commons- some rights reservedWednesday, 27 Febru...
Social Media Monetization and Revenue                              Traditional Media is Circulation                       ...
Social Media Monetization and Revenue    laurelpapworth.com      creative commons- some rights reservedWednesday, 27 Febru...
Social Media Monetization and Revenue                             ROI = Return on Investment                             o...
Social Media Monetization and Revenue                              Social Media is Return Visits                 Customers...
Social Media Monetization and Revenue                            Attention Economy: Earned not Bought                     ...
Social Media Monetization and Revenue                             Customer to Customer: C2C sales                         ...
Social Media Monetization and Revenue                 Social Customer Service and Technical Support                5x-10x ...
Social Media Monetization and Revenue                      Chompon - Customer Shares to Customer                          ...
Social Media Monetization and Revenue                        Eventbrite - Attendee Shares to Attendee                     ...
Social Media Monetization and Revenue                            Just Giving - Donator to Donator                 Just Giv...
Social Media Monetization and Revenue                             ROI = Return on Investment                             o...
Social Media Monetization and Revenue           ROI Return on Investment vs COI Cost of Inaction                          ...
Social Media Monetization and Revenue                            Watch the Markets AND Social Media                       ...
Social Media Monetization and Revenue                                         API Monetization    laurelpapworth.com      ...
Social Media Monetization and Revenue                            Salesforce - transactions in CRM, iOS,                   ...
Social Media Monetization and Revenue             Amazon - transactions on Facebook, iPhone (API)                Amazon: 1...
Social Media Monetization and Revenue                     eBay - transactions on Facebook, iOS, Blogs                     ...
Social Media Monetization and Revenue    laurelpapworth.com      creative commons- some rights reservedWednesday, 27 Febru...
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What is a Facebook Share or retweet worth? Social Media Revenue

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Where is the money in social media? What is a Facebook Share worth? How do APIs monetize? 10 minute presentation at Malaysia Social Media Week.

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  • I love Slide 18 - It's an excellent example of B2B Social Network Monetization. Here are some updated numbers as of 5 Apr 2013 via appexchange(dot)salesforce(dot)com - Over 1,780 Apps, but the real impressive number is over 1.7 Million App installs.
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What is a Facebook Share or retweet worth? Social Media Revenue

  1. 1. Social Media Monetization and Revenue ConnectNow CNow wordle.net laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  2. 2. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  3. 3. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  4. 4. Social Media Monetization and Revenue Traditional Media is Circulation Social Media is Exposure and Reach laurelpapworth.com creative commons- some rights reserved http://www.flickr.com/photos/59929522@N07Wednesday, 27 February 13
  5. 5. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  6. 6. Social Media Monetization and Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  7. 7. Social Media Monetization and Revenue Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.customerinsightgroup.com/Wednesday, 27 February 13
  8. 8. Social Media Monetization and Revenue Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13
  9. 9. Social Media Monetization and Revenue Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13
  10. 10. Social Media Monetization and Revenue Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  11. 11. Social Media Monetization and Revenue Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  12. 12. Social Media Monetization and Revenue Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  13. 13. Social Media Monetization and Revenue Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  14. 14. Social Media Monetization and Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  15. 15. Social Media Monetization and Revenue ROI Return on Investment vs COI Cost of Inaction Apple loses $4.6 bn due to Social Media laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  16. 16. Social Media Monetization and Revenue Watch the Markets AND Social Media Stock Movement in Realtime laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  17. 17. Social Media Monetization and Revenue API Monetization laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  18. 18. Social Media Monetization and Revenue Salesforce - transactions in CRM, iOS, over 40% of all of Salesforce.com traffic comes from their API laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  19. 19. Social Media Monetization and Revenue Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  20. 20. Social Media Monetization and Revenue eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  21. 21. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
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