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What is a Facebook Share or retweet worth? Social Media Revenue
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What is a Facebook Share or retweet worth? Social Media Revenue

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Where is the money in social media? What is a Facebook Share worth? How do APIs monetize? 10 minute presentation at Malaysia Social Media Week.

Where is the money in social media? What is a Facebook Share worth? How do APIs monetize? 10 minute presentation at Malaysia Social Media Week.

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  • I love Slide 18 - It's an excellent example of B2B Social Network Monetization. Here are some updated numbers as of 5 Apr 2013 via appexchange(dot)salesforce(dot)com - Over 1,780 Apps, but the real impressive number is over 1.7 Million App installs.
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  • 1. Social Media Monetization and Revenue ConnectNow CNow wordle.net laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 2. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 3. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 4. Social Media Monetization and Revenue Traditional Media is Circulation Social Media is Exposure and Reach laurelpapworth.com creative commons- some rights reserved http://www.flickr.com/photos/59929522@N07Wednesday, 27 February 13
  • 5. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 6. Social Media Monetization and Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 7. Social Media Monetization and Revenue Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.customerinsightgroup.com/Wednesday, 27 February 13
  • 8. Social Media Monetization and Revenue Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13
  • 9. Social Media Monetization and Revenue Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13
  • 10. Social Media Monetization and Revenue Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 11. Social Media Monetization and Revenue Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 12. Social Media Monetization and Revenue Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 13. Social Media Monetization and Revenue Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 14. Social Media Monetization and Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 15. Social Media Monetization and Revenue ROI Return on Investment vs COI Cost of Inaction Apple loses $4.6 bn due to Social Media laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 16. Social Media Monetization and Revenue Watch the Markets AND Social Media Stock Movement in Realtime laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 17. Social Media Monetization and Revenue API Monetization laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13
  • 18. Social Media Monetization and Revenue Salesforce - transactions in CRM, iOS, over 40% of all of Salesforce.com traffic comes from their API laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 19. Social Media Monetization and Revenue Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 20. Social Media Monetization and Revenue eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7Wednesday, 27 February 13
  • 21. Social Media Monetization and Revenue laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13