Travel 3.0

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Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.

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  • Travel 3.0

    1. 1. Social Media Marketing and Communication Laurel Papworth
    2. 2. You can find these slides at: http://slideshare.net/Silkcharm
    3. 4. Deep content, 1-to-many, PR
    4. 5. blogsearch.google.com
    5. 6. Open, broadcast yet ripples
    6. 7. Facebook – personality profile
    7. 9. Viral Carriers & Touch Points <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul><ul><li>Email </li></ul><ul><li>Shared Items </li></ul><ul><li>Profile Page App Discovery </li></ul><ul><li>Application Directory </li></ul>
    8. 10. EVENTS
    9. 11. Book
    10. 13. email Profile – Viral activity for member MiniFeed
    11. 14. NewsFeed Requests Notifications NewsFeed– Viral activity of friends
    12. 15. Email notifications Auto-emails out News
    13. 16. Application have tracking
    14. 17. Top Facebook Applications
    15. 19. Application – Where I’ve Been
    16. 20. Apps for Facebook, Myspace, blogs <ul><li>Salesforce makes 60% revenue from website sales, 40% from Open API Applications </li></ul><ul><li>Amazon does more traffic through these apps than through amazon.com sites. </li></ul><ul><li>eBay saw an increase transactions of 84% by adding 140,000 developers. </li></ul>
    17. 22. Travel 3.0 Instant, always on, Little Bits Everywhere ,
    18. 23. Video of Aloft Aloft Hotels in Second Life http://www.youtube.com/watch?v=rwpcEr1Ny4I
    19. 27. Personally made Machinima flying through Google the video shows Las Vegas hotels with video and reviews attached. Coming soon: virtual world social network layer with avatars in hotels.
    20. 28. Google Earth is now available on the iphone http://www.youtube.com/watch?v=_6oqKL2j8eA

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