0
CEBIT 2009



                                               SOCIAL ENTERPRISE




                                       ...
Social Web Workshop




    Audit
    How many of you...



© © Laurel Papworth - Social Network Strategist +61 (0) 432 68...
CEBIT 2009




                                                                                 OSIRRA.COM



© © Laurel P...
Social Web Workshop




    Part One
    Right Here, Right Now
    Opportunity or Challenge?


© © Laurel Papworth - Socia...
CEBIT 2009

  SOURCE: FORRESTER RESEARCH & ASIA PACIFIC
      TECHNOGRAPHICS® SURVEY, Q2 2008




© © Laurel Papworth - So...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
Social Media Workshop




        21.5 Million Australians
                      8 Million over 18 y.o.
                  ...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
CEBIT 2009




    Marketing
    88% of marketers are using social media to
    market their businesses, but 72% have only...
Already Using...
•Google Docs, Open Office
to share files
•Twitter to communicate
status, and ask questions
•PBWiki or Media...
Social Media Workshop




      The CEO of Zappos,
     Tony Hsieh, uses social
    extensively and now has
     300 custo...
Innovation
Another silo or company
wide?
CEBIT 2009

                                                                                 HUTCH CARPENTER




© © Laure...
CEBIT 2009




MARC ANDREESON’S BLOG

 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
 Blog: http://la...
CEBIT 2009



                                                                                 I.T & INNNOVATION




     ...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
THE BEST OPEN SOURCE CREATIVE TOOLS
                   Compiled by Gary Hayes and Laurel Papworth


COLLABORATIVE   OPEN S...
Social Web Workshop




    Part Two
    Embracing The Social Enterprise



© © Laurel Papworth - Social Network Strategis...
CEBIT 2009




                                                                                    SOCIAL
                ...
CEBIT 2009




                                                                                 Funding




© © Laurel Pap...
CEBIT 2009




                                                                                 Funding




© © Laurel Pap...
CEBIT 2009




                                                                            SAME THING, ON WEB




        ...
CEBIT 2009




                                                                   Customer Service


© © Laurel Papworth -...
CEBIT 2009



                                                                                 ADAPTED FOR
               ...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
CEBIT 2009




                                                                                   STAFF
                  ...
CEBIT 2009




                                                                                 Sales



© © Laurel Papwor...
CEBIT 2009




         eBay:
         25,000 developers with 1,900 certified applications.
         8 billion API requests...
CEBIT 2009




    eBay API
    Submit items for listing on eBay

    Get the current list of eBay categories

    View in...
CEBIT 2009




    API (Sales)
    Salesforce.com: Reported on their blog on Jan 8th
    of this year that over 40% of all...
CEBIT 2009



                            PROJECT
                          MANAGEMENT




                               ...
CEBIT 2009



                                                                                     OPEN
                  ...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: l...
CEBIT 2009




    LaurelPapworth.com
    laurel@laurelpapworth.com

    0432684992

    http://slideshare.net/silkcharm

...
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The Social Enterprise

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My presentation at CeBIT Sydney 2009 Future of Enterprise. In two parts. The first was to introduce Oracle and Citrix Online, the second was me playing with building a company from scratch from resources in the cloud. Funding, HR, Open Outsourcing, and so on.

Not a long presentation, but fun to do! :)

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  • Transcript of "The Social Enterprise"

    1. 1. CEBIT 2009 SOCIAL ENTERPRISE PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    2. 2. Social Web Workshop Audit How many of you... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    3. 3. CEBIT 2009 OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    4. 4. Social Web Workshop Part One Right Here, Right Now Opportunity or Challenge? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    5. 5. CEBIT 2009 SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    6. 6. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    7. 7. Social Media Workshop 21.5 Million Australians 8 Million over 18 y.o. 5 Million Actives © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    8. 8. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    9. 9. CEBIT 2009 Marketing 88% of marketers are using social media to market their businesses, but 72% have only been doing so for a few months or less; 81% of all marketers indicated that the No. 1 advantage is generating exposure for the business,followed by increasing traffic and building new business partnerships; © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    10. 10. Already Using... •Google Docs, Open Office to share files •Twitter to communicate status, and ask questions •PBWiki or MediaWiki to share documents •Facebook as directory pages and staff alumni •Delicious to share intranet pages DION HINCHCLIFFE
    11. 11. Social Media Workshop The CEO of Zappos, Tony Hsieh, uses social extensively and now has 300 customer service reps at the company on Twitter TEXT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    12. 12. Innovation Another silo or company wide?
    13. 13. CEBIT 2009 HUTCH CARPENTER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    14. 14. CEBIT 2009 MARC ANDREESON’S BLOG © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    15. 15. CEBIT 2009 I.T & INNNOVATION FORRESTER 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    16. 16. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    17. 17. THE BEST OPEN SOURCE CREATIVE TOOLS Compiled by Gary Hayes and Laurel Papworth COLLABORATIVE OPEN SOURCE PUBLISHING CONFERENCING, MEDIA (FREE TO USE) PROJECT/ OPEN SOURCE FORUMS AND CREATIVE TOOLS KNOWLEDGE TOOLS MEETING MANAGEMENT TOOLS CREATIVE EDUCATION OPEN SOURCE TOOLS
    18. 18. Social Web Workshop Part Two Embracing The Social Enterprise © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    19. 19. CEBIT 2009 SOCIAL ARCHITECTURE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    20. 20. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    21. 21. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    22. 22. CEBIT 2009 SAME THING, ON WEB Financials © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    23. 23. CEBIT 2009 Customer Service © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    24. 24. CEBIT 2009 ADAPTED FOR ENTERPRISE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    25. 25. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    26. 26. CEBIT 2009 STAFF GUIDELINES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    27. 27. CEBIT 2009 Sales © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    28. 28. CEBIT 2009 eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, $$$$$ transactions up 84 % annually. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    29. 29. CEBIT 2009 eBay API Submit items for listing on eBay Get the current list of eBay categories View information about items listed on eBay Get high bidder information for items you are selling Retrieve lists of items a particular user is currently selling through eBay Retrieve lists of items a particular user has bid on Display eBay listings on other sites Leave feedback about other users at the conclusion of a commerce transaction © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    30. 30. CEBIT 2009 API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    31. 31. CEBIT 2009 PROJECT MANAGEMENT Project Management © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    32. 32. CEBIT 2009 OPEN OUTSOURCING HR Recruitment © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    33. 33. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    34. 34. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    35. 35. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
    36. 36. CEBIT 2009 LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
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