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Social Networks Monetized Revenue

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My presentation to WebDirections 2008 (wds08) on social network and social media valuations, revenue streams and monetization (monetisation). Blog post here …

My presentation to WebDirections 2008 (wds08) on social network and social media valuations, revenue streams and monetization (monetisation). Blog post here http://laurelpapworth.com/social-media-monetization-and-revenue/

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  • 1. WebDirections South 2008 WDS08 - Social Media Monetization Social Media Revenue The Business of Being Social Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 2. WebDirections South 2008 WDS08 - Social Media Monetization ALL MY SLIDES Slideshare.net/SilkCharm GROUP AND TAG WDS08 Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 3. WebDirections South 2008 WDS08 - Social Media Monetization REVENUE STREAMS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 4. WebDirections South 2008 WDS08 - Social Media Monetization The $64,000 question Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 5. WebDirections South 2008 WDS08 - Social Media Monetization The $64,000 question If you build it... ... will they come? ... ... and will you make money? Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 6. WebDirections South 2008 WDS08 - Social Media Monetization free vs paid: If it’s a good Social Network concept, and you don’t monetize it, someone else will. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 7. WebDirections South 2008 WDS08 - Social Media Monetization The Conundrum Free to Member Paid For by Member Paid To Member RIPOFF WHICHEVER YOU CHOOSE, ANOTHER SOCIAL NETWORK WILL CHOOSE THE OPPOSITE Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 8. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER PAYS FOR VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 9. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER GETS FREE VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 10. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER IS PAID FOR VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 11. WebDirections South 2008 WDS08 - Social Media Monetization Assumption: We can only monetize what we value Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 12. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... we get free access in return for their Advertising Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 13. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 14. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 15. WebDirections South 2008 WDS08 - Social Media Monetization MySpace bought by News for $580 million July 2005 reached one hundred millionth user 2006 $900 million revenue deal with Google ads Makes $2.17 per member per year from advertising - spotlight ads and regular banner. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 16. WebDirections South 2008 WDS08 - Social Media Monetization TOYOTA IN WORLD OF WARCRAFT VIDEO Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 17. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is quality blogging Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 18. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 19. WebDirections South 2008 WDS08 - Social Media Monetization TechCrunch TechCrunch image advertisements US$12,000 per month - minimum purchase of 2 months. $200,000 per month from job listings, sponsorships and advertising TechCrunch France, Japan, UK, Crunchnotes, MobileCrunch, TalkCrunch, CrunchGear, CrunchBase, CrunchBoard (jobs), and more $100 million valuation Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 20. WebDirections South 2008 WDS08 - Social Media Monetization Social Media Proprietors: Perez Hilton (fashion and gossip) Guy Kawasaki (venture capital and business) Seth Godin (marketing and advertising) Darren Rowse Problogger (blog and photo) Gawker (lots!), FastCompany Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 21. WebDirections South 2008 WDS08 - Social Media Monetization RIPPLE NOT BROADCAST Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 22. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is choice: tiers of convenience Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 23. WebDirections South 2008 WDS08 - Social Media Monetization Freemium Most services remain free Premium - free services but more access Additional services not available to free accounts More choice - same services but different colors Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 24. WebDirections South 2008 WDS08 - Social Media Monetization LINKED IN Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 25. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 26. WebDirections South 2008 WDS08 - Social Media Monetization LinkedIn and Flickr LinkedIn - Valued at 1 billion dollars - Revenue approx $100 million for 2008 - 1/4 of revenue from Ads, rest from premium & recruitment Flickr - bought by Yahoo! $40m in 2005 - Getty deal (revenue share for user gen content) Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 27. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is changing the world, together Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 28. WebDirections South 2008 WDS08 - Social Media Monetization DONATIONS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 29. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 30. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 31. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 32. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... open platforms Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 33. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 34. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 35. WebDirections South 2008 WDS08 - Social Media Monetization Facebook Mobwars: $22k per day projected $15 million yr. $uper Rewards: one App. made $1 million in a week $uper Rewards offer these payouts myOfferPal 60/40 CPA Storm 50/50 CPA Lead 75/25 $R: 90% to publisher Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 36. WebDirections South 2008 WDS08 - Social Media Monetization $uper Rewards Incentivizable Offers to cover every country on the planet Geo Targeting management Managing all of the creative Maximizing revenue from each user, including customer support Some of the Facebook Applications already incorporating $R include: Hockey Pool Pro, Scratch and Win, Plane Crazy, SexyPoke! Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 37. WebDirections South 2008 WDS08 - Social Media Monetization Widgets/RSS for Citizen ‘Free’ Advertising Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 38. WebDirections South 2008 WDS08 - Social Media Monetization ADVERTISING FROM 113M BLOGS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 39. WebDirections South 2008 WDS08 - Social Media Monetization APIs Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 40. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 41. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... cool fun pixel products (virtual goods) Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 42. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 43. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 44. WebDirections South 2008 WDS08 - Social Media Monetization Virtual Goods Habbo - 106 million users between 13 and 16. 10% pay $17 to $18 per month for clothing, household goods (pixel). Capped at $35 per month. $200 million per year from pixels. Cyworld $140 million per year, $100 million from pixel products Industry: $2 billion for 2007 Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 45. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 46. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... person to person economies Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 47. WebDirections South 2008 WDS08 - Social Media Monetization Canada CircleLending Africa Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 48. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 49. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 50. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 51. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 52. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... our share of revenue for our content Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 53. Revenue Share Metacafe pays video uploaders based on views they bring to site Sunday, 28 September 2008
  • 54. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 55. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 56. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... real life merchandise and events Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 57. WebDirections South 2008 WDS08 - Social Media Monetization MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 58. WebDirections South 2008 WDS08 - Social Media Monetization MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 59. WebDirections South 2008 WDS08 - Social Media Monetization REVENUE STREAMS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 60. WebDirections South 2008 WDS08 - Social Media Monetization PATENT PENDING Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  • 61. WebDirections South 2008 WDS08 - Social Media Monetization FLICKR: TERINEA Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008