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Social Networks Monetized Revenue

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  • + guest8bd653 guest8bd653 8 months ago
    That is the beauty of Social Networking and how we can utilize it’s power
    to reach the world. I see this happening
    at http://www.buuuz.com with musicians getting the youth of the world t
    listen to what they have to offer. Pretty Clever.
  • + guest6169be guest6169be 9 months ago
    I think that this is a great video. I recently wrote about the same subject in my blog. I think that companies need to ask themselves five qualifying questions to see if they have the opportunity to generate revenue by fostering an online social network:

    Do you act as a broker of goods or services?

    Do you provide content or advice to a significant percentage of a specific industry or consumer segment?

    Are you facing new competitors who generate revenue by aggregating audience around your content or by providing meta-content?

    Do you have data or knowledge within your organization that is obscure to your clients?

    Do you serve an audience that is highly fragmented?

    Check out the rest of this blog entry at http://edgewatertech.wordpress.com/2009/01/23/generating-revenue-through-social-networks-part-i/
  • + Silkcharm Laurel Papworth 11 months ago
    Thanks guys, glad you enjoyed it :) I am presenting a version of it, again soon, here in Sydney, with updates. Stay tuned! :)
  • + plus8star Benjamin Joffe 2 years ago
    Very nice mapping of revenue models. I was moderating a panel on social media in Nov.08 and 'social gaming' was seen as the savior of SNS - with avatars in the mix for good balance.
  • + etalbert NSW Department of Education 2 years ago
    Being in education, it is always Interesting to consider social networking from a business and here (potential for) money-making angle.
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Social Networks Monetized Revenue - Presentation Transcript

  1. WebDirections South 2008 WDS08 - Social Media Monetization Social Media Revenue The Business of Being Social Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  2. WebDirections South 2008 WDS08 - Social Media Monetization ALL MY SLIDES Slideshare.net/SilkCharm GROUP AND TAG WDS08 Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  3. WebDirections South 2008 WDS08 - Social Media Monetization REVENUE STREAMS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  4. WebDirections South 2008 WDS08 - Social Media Monetization The $64,000 question Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  5. WebDirections South 2008 WDS08 - Social Media Monetization The $64,000 question If you build it... ... will they come? ... ... and will you make money? Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  6. WebDirections South 2008 WDS08 - Social Media Monetization free vs paid: If it’s a good Social Network concept, and you don’t monetize it, someone else will. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  7. WebDirections South 2008 WDS08 - Social Media Monetization The Conundrum Free to Member Paid For by Member Paid To Member RIPOFF WHICHEVER YOU CHOOSE, ANOTHER SOCIAL NETWORK WILL CHOOSE THE OPPOSITE Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  8. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER PAYS FOR VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  9. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER GETS FREE VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  10. WebDirections South 2008 WDS08 - Social Media Monetization MEMBER IS PAID FOR VIDEO UPLOAD Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  11. WebDirections South 2008 WDS08 - Social Media Monetization Assumption: We can only monetize what we value Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  12. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... we get free access in return for their Advertising Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  13. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  14. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  15. WebDirections South 2008 WDS08 - Social Media Monetization MySpace bought by News for $580 million July 2005 reached one hundred millionth user 2006 $900 million revenue deal with Google ads Makes $2.17 per member per year from advertising - spotlight ads and regular banner. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  16. WebDirections South 2008 WDS08 - Social Media Monetization TOYOTA IN WORLD OF WARCRAFT VIDEO Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  17. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is quality blogging Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  18. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  19. WebDirections South 2008 WDS08 - Social Media Monetization TechCrunch TechCrunch image advertisements US$12,000 per month - minimum purchase of 2 months. $200,000 per month from job listings, sponsorships and advertising TechCrunch France, Japan, UK, Crunchnotes, MobileCrunch, TalkCrunch, CrunchGear, CrunchBase, CrunchBoard (jobs), and more $100 million valuation Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  20. WebDirections South 2008 WDS08 - Social Media Monetization Social Media Proprietors: Perez Hilton (fashion and gossip) Guy Kawasaki (venture capital and business) Seth Godin (marketing and advertising) Darren Rowse Problogger (blog and photo) Gawker (lots!), FastCompany Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  21. WebDirections South 2008 WDS08 - Social Media Monetization RIPPLE NOT BROADCAST Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  22. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is choice: tiers of convenience Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  23. WebDirections South 2008 WDS08 - Social Media Monetization Freemium Most services remain free Premium - free services but more access Additional services not available to free accounts More choice - same services but different colors Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  24. WebDirections South 2008 WDS08 - Social Media Monetization LINKED IN Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  25. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  26. WebDirections South 2008 WDS08 - Social Media Monetization LinkedIn and Flickr LinkedIn - Valued at 1 billion dollars - Revenue approx $100 million for 2008 - 1/4 of revenue from Ads, rest from premium & recruitment Flickr - bought by Yahoo! $40m in 2005 - Getty deal (revenue share for user gen content) Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  27. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... is changing the world, together Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  28. WebDirections South 2008 WDS08 - Social Media Monetization DONATIONS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  29. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  30. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  31. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  32. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... open platforms Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  33. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  34. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  35. WebDirections South 2008 WDS08 - Social Media Monetization Facebook Mobwars: $22k per day projected $15 million yr. $uper Rewards: one App. made $1 million in a week $uper Rewards offer these payouts myOfferPal 60/40 CPA Storm 50/50 CPA Lead 75/25 $R: 90% to publisher Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  36. WebDirections South 2008 WDS08 - Social Media Monetization $uper Rewards Incentivizable Offers to cover every country on the planet Geo Targeting management Managing all of the creative Maximizing revenue from each user, including customer support Some of the Facebook Applications already incorporating $R include: Hockey Pool Pro, Scratch and Win, Plane Crazy, SexyPoke! Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  37. WebDirections South 2008 WDS08 - Social Media Monetization Widgets/RSS for Citizen ‘Free’ Advertising Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  38. WebDirections South 2008 WDS08 - Social Media Monetization ADVERTISING FROM 113M BLOGS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  39. WebDirections South 2008 WDS08 - Social Media Monetization APIs Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  40. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  41. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... cool fun pixel products (virtual goods) Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  42. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  43. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  44. WebDirections South 2008 WDS08 - Social Media Monetization Virtual Goods Habbo - 106 million users between 13 and 16. 10% pay $17 to $18 per month for clothing, household goods (pixel). Capped at $35 per month. $200 million per year from pixels. Cyworld $140 million per year, $100 million from pixel products Industry: $2 billion for 2007 Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  45. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  46. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... person to person economies Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  47. WebDirections South 2008 WDS08 - Social Media Monetization Canada CircleLending Africa Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  48. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  49. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  50. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  51. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  52. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... our share of revenue for our content Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  53. Revenue Share Metacafe pays video uploaders based on views they bring to site Sunday, 28 September 2008
  54. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  55. WebDirections South 2008 WDS08 - Social Media Monetization Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  56. WebDirections South 2008 WDS08 - Social Media Monetization What we value ... real life merchandise and events Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  57. WebDirections South 2008 WDS08 - Social Media Monetization MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  58. WebDirections South 2008 WDS08 - Social Media Monetization MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  59. WebDirections South 2008 WDS08 - Social Media Monetization REVENUE STREAMS Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  60. WebDirections South 2008 WDS08 - Social Media Monetization PATENT PENDING Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008
  61. WebDirections South 2008 WDS08 - Social Media Monetization FLICKR: TERINEA Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 28 September 2008

+ Laurel PapworthLaurel Papworth, 2 years ago

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