Social Networks for Business Laurel Papworth [email_address]

1. Discover and Filter Discover friends, content, links Not long conversations Not depth of content

Discover friends, content, links

Not long conversations

Not depth of content

1. Discover and Filter Point not host Citizen Editor a list Embed video - minimal discussion Secondary Content producer

Point not host

Citizen Editor

a list

Embed video - minimal discussion

Secondary Content producer

I Can Haz Silverlight? flickr.com/lastNYChero

2. Depth of Content Write War and Peace Article based blogs Not bookmarking Content Hosting sites Article may have text, embed videos and sound for depth

Write War and Peace

Article based blogs

Not bookmarking

Content Hosting sites

Article may have text, embed videos and sound for depth

2. Depth of Content One to Many Controlled discussion no Off-Topic Rules of Engagement clear without being defined Primary content producer

One to Many

Controlled discussion no Off-Topic

Rules of Engagement clear without being defined

Primary content producer

3. Conversation Chatty messenger Engaged micro content Discoverability (links) is second , Depth builds up over time Adhoc content

Chatty messenger

Engaged micro content

Discoverability (links) is second ,

Depth builds up over time

Adhoc content

3. Conversation One person may respond many times on a discussion Extreme long tail to each piece of content

One person may respond many times on a discussion

Extreme long tail to each piece of content

Types of Social Networks Discoverability and filter: viral Facebook, Digg, “I found something cool, have a look!” Depth of content: content Blogs, wikis, MySpace, YouTube, Flickr “I created something cool, have a look!” Discussion: chat, communication Forums, chat, Twitter, IRC, “how are you, I’m fine, who won the footy?”

Discoverability and filter: viral Facebook, Digg, “I found something cool, have a look!”

Depth of content: content Blogs, wikis, MySpace, YouTube, Flickr “I created something cool, have a look!”

Discussion: chat, communication Forums, chat, Twitter, IRC, “how are you, I’m fine, who won the footy?”

4. Activity Not Social Media Peer Production Caring not Committed Think of Sourceforge or OpenSource Social Telecommunications Social Banking Social Recruitment

Not Social Media

Peer Production

Caring not Committed

Think of Sourceforge or OpenSource

Social Telecommunications

Social Banking

Social Recruitment

ICanHazMeraki.net © 2007 MadPilot Productions and Aggregated Solutions All enquiries/suggestions/issues, please contact via support @ icanhazmeraki.net.

Why should business care about social networks? %) meet at least once a year

Loyalty ROI: visit a site 9x more often stay 5x as long (Source: McKinsey)

visit a site 9x more often

stay 5x as long

(Source: McKinsey)

Brand ROI: 4x un-aided brand recall (Source: NFO)

4x un-aided brand recall

(Source: NFO)

Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition

$0-10 vs. $10-$400 per customer acquisition

Support ROI: 5x-10x more cost effective than phone support

5x-10x more cost effective than phone support

Revenue Membership pays (standard or premium) Content (premium) Companies sponsor Advertising Transactional eCommerce Revenue Share

Membership pays (standard or premium)

Content (premium)

Companies sponsor

Advertising

Transactional eCommerce

Revenue Share

Communication:Focus Blog (WordPress, Typepad) P.R. (one-to-many): breaking news, publicity, updates, Announcements Forum (VBulletin, Simple) peer-to-peer software support, Wiki (Mediawiki, Confluence) Peer-to-peer manuals/knowledge management Community (Joomla! Drupal) All, opensource, lots of modules

Blog (WordPress, Typepad) P.R. (one-to-many): breaking news, publicity, updates, Announcements

Forum (VBulletin, Simple) peer-to-peer software support,

Wiki (Mediawiki, Confluence) Peer-to-peer manuals/knowledge management

Community (Joomla! Drupal) All, opensource, lots of modules

Fundamentals of Community Purpose Places Profiles Roles and Responsibilities Leaders Etiquette Events Rituals Subgroups Amy Jo Kim, 1999

Purpose

Places

Profiles

Roles and Responsibilities

Leaders

Etiquette

Events

Rituals

Subgroups

Enough already! http://slideshare.net/silkcharm silkcharm.blogspot.com [email_address] 0432684992 Thanks!  Laurel Papworth

http://slideshare.net/silkcharm

silkcharm.blogspot.com

[email_address]

0432684992

Thanks!  Laurel Papworth