Social Networks For Business 101

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    8 Favorites

    Social Networks For Business 101 - Presentation Transcript

    1. Social Networks for Business Laurel Papworth [email_address]
    2. 1. Discover and Filter
      • Discover friends, content, links
      • Not long conversations
      • Not depth of content
    3. 1. Discover and Filter
      • Point not host
      • Citizen Editor
      • a list
      • Embed video - minimal discussion
      • Secondary Content producer
    4.  
    5. I Can Haz Silverlight? flickr.com/lastNYChero
    6. 2. Depth of Content
      • Write War and Peace
      • Article based blogs
      • Not bookmarking
      • Content Hosting sites
      • Article may have text, embed videos and sound for depth
    7. 2. Depth of Content
      • One to Many
      • Controlled discussion no Off-Topic
      • Rules of Engagement clear without being defined
      • Primary content producer
    8. 3. Conversation
      • Chatty messenger
      • Engaged micro content
      • Discoverability (links) is second ,
      • Depth builds up over time
      • Adhoc content
    9. 3. Conversation
      • One person may respond many times on a discussion
      • Extreme long tail to each piece of content
    10. Types of Social Networks
      • Discoverability and filter: viral Facebook, Digg, “I found something cool, have a look!”
      • Depth of content: content Blogs, wikis, MySpace, YouTube, Flickr “I created something cool, have a look!”
      • Discussion: chat, communication Forums, chat, Twitter, IRC, “how are you, I’m fine, who won the footy?”
    11. 4. Activity
      • Not Social Media
      • Peer Production
      • Caring not Committed
      • Think of Sourceforge or OpenSource
      • Social Telecommunications
      • Social Banking
      • Social Recruitment
    12. ICanHazMeraki.net © 2007 MadPilot Productions and Aggregated Solutions All enquiries/suggestions/issues, please contact via support @ icanhazmeraki.net.
    13.  
    14.  
    15.  
    16. Why should business care about social networks? %) meet at least once a year
    17. Loyalty ROI:
      • visit a site 9x more often
      • stay 5x as long
      • (Source: McKinsey)
    18. Brand ROI:
      • 4x un-aided brand recall
      • (Source: NFO)
    19. Acquisition ROI:
      • $0-10 vs. $10-$400 per customer acquisition
    20. Support ROI:
      • 5x-10x more cost effective than phone support
    21. Revenue
      • Membership pays (standard or premium)
      • Content (premium)
      • Companies sponsor
      • Advertising
      • Transactional eCommerce
      • Revenue Share
    22. Communication:Focus
      • Blog (WordPress, Typepad) P.R. (one-to-many): breaking news, publicity, updates, Announcements
      • Forum (VBulletin, Simple) peer-to-peer software support,
      • Wiki (Mediawiki, Confluence) Peer-to-peer manuals/knowledge management
      • Community (Joomla! Drupal) All, opensource, lots of modules
    23. Fundamentals of Community
      • Purpose
      • Places
      • Profiles
      • Roles and Responsibilities
      • Leaders
      • Etiquette
      • Events
      • Rituals
      • Subgroups
      Amy Jo Kim, 1999
    24. Enough already!
      • http://slideshare.net/silkcharm
      • silkcharm.blogspot.com
      • [email_address]
      • 0432684992
      • Thanks!  Laurel Papworth

    + Laurel PapworthLaurel Papworth, 2 years ago

    custom

    2730 views, 8 favs, 1 embeds more stats

    Presentation on types of social networks (filter, c more

    More info about this document

    CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

    Go to text version

    • Total Views 2730
      • 2729 on SlideShare
      • 1 from embeds
    • Comments 0
    • Favorites 8
    • Downloads 195
    Most viewed embeds
    • 1 views on http://blog.openx.org

    more

    All embeds
    • 1 views on http://blog.openx.org

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories