Social media small medium businesss masterclass.key
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Social media small medium businesss masterclass.key

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Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.

Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.

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    Social media small medium businesss masterclass.key Social media small medium businesss masterclass.key Presentation Transcript

    • 1
    • Social Media Social Networks Twitter HashTag :VFHBSS laurelpapworth.com 2
    • Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com 3
    • Social Media Social Networks laurelpapworth.com 4
    • Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com 5
    • 10 mins Opening Exercise Exercise Table selects a Tribe Name Make a list of social media questions - at least 5 Tribe chooses one of the questions Tweet that question using #Tag (on table) 6
    • 15 mins Online Communities Social Media Guidelines and Legal Concerns 7
    • Social Media Social Networks laurelpapworth.com 8
    • Social Media Social Networks email policies use of internet at work copyright and IP archive of personal info future and ex staff holidays and private time mobile phone policies laurelpapworth.com 9
    • Social Media Social Networks Topics or guidelines for discussion * Standards of Integrity and Conduct * Personal responsibility * Confidential information * Personal information * Copyright and trademarks * Conflicts of interest * Be yourself * Respect your colleagues and audience * Be accurate * Converse and give feedback * Priority of regular work commitments * Media inquiries laurelpapworth.com 10
    • Social Media Social Networks private opinion or public defamation? Invisible Audience laurelpapworth.com 11
    • Social Media Social Networks Prospective Staff laurelpapworth.com 12
    • 10 mins Guidelines Exercise Exercise: Reasons for and against blocking social media at the firewall. Who has guidelines and how are they working for them? Tweet a Tribe concern 13
    • 15 mins Social Media Campaigns What is Twitter? Brand Reputation in real time Twitter Campaigns vs Strategies Tactics - Conversation Diary, Steps 14
    • Social Media Social Networks laurelpapworth.com 15
    • Social Media Social Networks LANDING laurelpapworth.com 16
    • Social Media Social Networks SOCIAL MEDIA: TWITTER laurelpapworth.com 17
    • Social Media Social Networks WHAT IS TWITTER? Facebook Status Updates - Testimonials - Social Search - Distribution of links RT/bit.ly - Conversations @replies - #tags turn everything into a #link Breaking News, new Google, Marketing Intelligence laurelpapworth.com 18
    • Social Media Social Networks CONTEXT laurelpapworth.com 19
    • Social Media Social Networks laurelpapworth.com 20
    • Social Media Social Networks laurelpapworth.com 21
    • Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
    • Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
    • Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
    • Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
    • Social Media Social Networks laurelpapworth.com 23
    • Social Media Social Networks Exercise Who are your industry influencers? Bloggers, Twitterers, Journoggers laurelpapworth.com 24
    • 15 mins Social Ads Facebook Ads Twitter Social Spam 25
    • Social Media Social Networks Return on Investment for Marketing Dollar •Loyalty ROI: Online community participants visit a site 9x more often and stay 5x as long (Source: McKinsey) •Brand ROI: 4x un-aided brand recall vs a search engine (Source: NFO) •Acquisition ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues •Support ROI: Community support services are 5x-10x more cost effective than phone support •Offline - 20.3% of online community members Liveworld laurelpapworth.com 26
    • Social Media Social Networks laurelpapworth.com 27
    • Social Media Social Networks Steps 1. Listen, Monitor, Influencer list, rituals 2. Create content, videos, blog post, mostly “voice” 3. Discuss - conversation diary, show expertise & help 4. Promote - apps, games, campaigns, ask for input 5. Measure - exposure, reach, velocity, sentiment, apps laurelpapworth.com 28
    • Social Media Social Networks Pay per Click Per per 1000 laurelpapworth.com 29
    • Social Media Social Networks laurelpapworth.com 30
    • Social Media Social Networks laurelpapworth.com 30
    • Social Media Social Networks laurelpapworth.com 30
    • Social Media Social Networks laurelpapworth.com 31
    • 15 mins Social Measurement Facebook Insights What to Measure 32
    • Social Media Social Networks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com 33
    • Social Media Social Networks laurelpapworth.com 34
    • Social Media Social Networks laurelpapworth.com 34
    • Social Media Social Networks laurelpapworth.com 34
    • Social Media Social Networks laurelpapworth.com 35
    • Social Media Social Networks laurelpapworth.com 36
    • Social Media Social Networks laurelpapworth.com 37
    • Social Media Social Networks laurelpapworth.com 38
    • Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com 39