Social media small medium businesss masterclass.key

  • 3,740 views
Uploaded on

Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.

Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
3,740
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
150
Comments
3
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 1
  • 2. Social Media Social Networks Twitter HashTag :VFHBSS laurelpapworth.com 2
  • 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com 3
  • 4. Social Media Social Networks laurelpapworth.com 4
  • 5. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com 5
  • 6. 10 mins Opening Exercise Exercise Table selects a Tribe Name Make a list of social media questions - at least 5 Tribe chooses one of the questions Tweet that question using #Tag (on table) 6
  • 7. 15 mins Online Communities Social Media Guidelines and Legal Concerns 7
  • 8. Social Media Social Networks laurelpapworth.com 8
  • 9. Social Media Social Networks email policies use of internet at work copyright and IP archive of personal info future and ex staff holidays and private time mobile phone policies laurelpapworth.com 9
  • 10. Social Media Social Networks Topics or guidelines for discussion * Standards of Integrity and Conduct * Personal responsibility * Confidential information * Personal information * Copyright and trademarks * Conflicts of interest * Be yourself * Respect your colleagues and audience * Be accurate * Converse and give feedback * Priority of regular work commitments * Media inquiries laurelpapworth.com 10
  • 11. Social Media Social Networks private opinion or public defamation? Invisible Audience laurelpapworth.com 11
  • 12. Social Media Social Networks Prospective Staff laurelpapworth.com 12
  • 13. 10 mins Guidelines Exercise Exercise: Reasons for and against blocking social media at the firewall. Who has guidelines and how are they working for them? Tweet a Tribe concern 13
  • 14. 15 mins Social Media Campaigns What is Twitter? Brand Reputation in real time Twitter Campaigns vs Strategies Tactics - Conversation Diary, Steps 14
  • 15. Social Media Social Networks laurelpapworth.com 15
  • 16. Social Media Social Networks LANDING laurelpapworth.com 16
  • 17. Social Media Social Networks SOCIAL MEDIA: TWITTER laurelpapworth.com 17
  • 18. Social Media Social Networks WHAT IS TWITTER? Facebook Status Updates - Testimonials - Social Search - Distribution of links RT/bit.ly - Conversations @replies - #tags turn everything into a #link Breaking News, new Google, Marketing Intelligence laurelpapworth.com 18
  • 19. Social Media Social Networks CONTEXT laurelpapworth.com 19
  • 20. Social Media Social Networks laurelpapworth.com 20
  • 21. Social Media Social Networks laurelpapworth.com 21
  • 22. Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
  • 23. Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
  • 24. Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
  • 25. Social Media Social Networks INFLUENCER LIST laurelpapworth.com 22
  • 26. Social Media Social Networks laurelpapworth.com 23
  • 27. Social Media Social Networks Exercise Who are your industry influencers? Bloggers, Twitterers, Journoggers laurelpapworth.com 24
  • 28. 15 mins Social Ads Facebook Ads Twitter Social Spam 25
  • 29. Social Media Social Networks Return on Investment for Marketing Dollar •Loyalty ROI: Online community participants visit a site 9x more often and stay 5x as long (Source: McKinsey) •Brand ROI: 4x un-aided brand recall vs a search engine (Source: NFO) •Acquisition ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues •Support ROI: Community support services are 5x-10x more cost effective than phone support •Offline - 20.3% of online community members Liveworld laurelpapworth.com 26
  • 30. Social Media Social Networks laurelpapworth.com 27
  • 31. Social Media Social Networks Steps 1. Listen, Monitor, Influencer list, rituals 2. Create content, videos, blog post, mostly “voice” 3. Discuss - conversation diary, show expertise & help 4. Promote - apps, games, campaigns, ask for input 5. Measure - exposure, reach, velocity, sentiment, apps laurelpapworth.com 28
  • 32. Social Media Social Networks Pay per Click Per per 1000 laurelpapworth.com 29
  • 33. Social Media Social Networks laurelpapworth.com 30
  • 34. Social Media Social Networks laurelpapworth.com 30
  • 35. Social Media Social Networks laurelpapworth.com 30
  • 36. Social Media Social Networks laurelpapworth.com 31
  • 37. 15 mins Social Measurement Facebook Insights What to Measure 32
  • 38. Social Media Social Networks Measure • Reach - how many people saw your stuff? • Exposure -how many people read conversations? • Velocity - how fast did it move through networks? • Sentiment - how (un)popular was your brand? • Adapt - recommendation value • Ecosystem - developers laurelpapworth.com 33
  • 39. Social Media Social Networks laurelpapworth.com 34
  • 40. Social Media Social Networks laurelpapworth.com 34
  • 41. Social Media Social Networks laurelpapworth.com 34
  • 42. Social Media Social Networks laurelpapworth.com 35
  • 43. Social Media Social Networks laurelpapworth.com 36
  • 44. Social Media Social Networks laurelpapworth.com 37
  • 45. Social Media Social Networks laurelpapworth.com 38
  • 46. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com 39