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                          ConnectNow CNow




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                          http://laurelpapworth.com/courses
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                          What is Money?




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                                                    UNIT OF ACCOUNT
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                                                          STORE OF VALUE


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                                          MEDIUM OF EXCHANGE
                          Flic...
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                             MEDIUM OF EXCHANGE

        ScrapeTV
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                          ALL CURRENCY TODAY IS VIRTUAL




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                                         even your bank account




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                                         even your bank account




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                                                      Voucher Economies




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                                               PURSUIT OF MONEY
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                          Trust and Reputation




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      The use of barter-like methods may date back to at
      least 100,000 years ago, t...
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                                                             Gift Economies




    laure...
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                                                    Variable value of coin




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                                                    Variable value of coin




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                                                       Measuring Reputation




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                                                       Measuring Reputation




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                                                       Measuring Reputation




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                                                       Measuring Reputation




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                          ROI = Return on Investment
                          on Communi...
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                    Return On Investment
        Loyalty ROI: visit a site 9x more stay 5...
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                            COI = Cost of Inaction
                          of Community...
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                                                                Affecting Stocks




    la...
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                          Monetizing Social Media




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                                                       3 Party

   • Members, Users,Value =...
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                                                           3 Party




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        John Haydon


     • show impact/need
     • make it fun
     • make the dollar a...
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   Freemium

        LinkedIn
        - Valued at 1 billion dollars
        - Revenue app...
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                          API Economy




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                                                       3 Party

   • Members, Users,Value =...
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                          API economy

       •Salesforce.com: Reported on their blog on ...
Social Media Social Networks




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                          Member to Member
                          Clip of Sale to Host...
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                          Peer-to-peer lending market

        Prosper is in the midst of...
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Inter...
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                      Lending Club Social Finance Application
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                                        CircleLending




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                                         Canada

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                          Last Note




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                                                        Laurel Papworth


                 ...
Social Media Social Networks


                                        Title of Slide


                     •Bullets
    ...
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Social Media Monetization Connect Now

7,365

Published on

Revenue and money in social networks.

Published in: Business

Transcript of "Social Media Monetization Connect Now"

  1. 1. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Wednesday, 7 April 2010 1
  2. 2. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 2
  3. 3. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com Wednesday, 7 April 2010 3
  4. 4. Social Media Social Networks What is Money? laurelpapworth.com Wednesday, 7 April 2010 4
  5. 5. Social Media Social Networks UNIT OF ACCOUNT howStuffWorks.com Prices fluctuate depending on community value laurelpapworth.com Wednesday, 7 April 2010 5 http://static.howstuffworks.com/gif/5-failed-mcdonalds-menu-items-6.jpg
  6. 6. Social Media Social Networks STORE OF VALUE Find similar worth With a 1 inch diameter this 24 carat solid gold coin has a current Flickr: Swamibu market value of USD$8,000  laurelpapworth.com Wednesday, 7 April 2010 6 http://www.flickr.com/photos/swamibu/2370080329/ Commodity Money - gold diamonds can be made into jewellry, coffee into ...
  7. 7. Social Media Social Networks MEDIUM OF EXCHANGE Flickr:JelleS Drag the cow around laurelpapworth.com Wednesday, 7 April 2010 7
  8. 8. Social Media Social Networks MEDIUM OF EXCHANGE ScrapeTV 1 billion dollars not worth the paper it’s printed on laurelpapworth.com Wednesday, 7 April 2010 8 fiat money totally virtual.
  9. 9. Social Media Social Networks ALL CURRENCY TODAY IS VIRTUAL laurelpapworth.com Wednesday, 7 April 2010 9
  10. 10. Social Media Social Networks even your bank account laurelpapworth.com Wednesday, 7 April 2010 10 http://izzatz.com/images/money-bed.jpg http://www.anusha.com/levykeen.htm
  11. 11. Social Media Social Networks even your bank account laurelpapworth.com Wednesday, 7 April 2010 10 http://izzatz.com/images/money-bed.jpg http://www.anusha.com/levykeen.htm
  12. 12. Social Media Social Networks Voucher Economies www.catalystmarketers.com laurelpapworth.com Wednesday, 7 April 2010 11
  13. 13. Social Media Social Networks pigstyave laurelpapworth.com Wednesday, 7 April 2010 12 http://www.flickr.com/photos/pigstyave/93657282/ http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/
  14. 14. Social Media Social Networks pigstyave laurelpapworth.com Wednesday, 7 April 2010 12 http://www.flickr.com/photos/pigstyave/93657282/ http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/
  15. 15. Social Media Social Networks PURSUIT OF MONEY for it’s own sake • More than needed • Money is a Virtual item • Aspirational ie virtual lifestyle • It’s a Game • resources for Goals • to be seen as Successful, Elite, uber • Gain Respect, Worth,Value reference laurelpapworth.com Wednesday, 7 April 2010 13
  16. 16. Social Media Social Networks Trust and Reputation laurelpapworth.com Wednesday, 7 April 2010 14
  17. 17. Social Media Social Networks The use of barter-like methods may date back to at least 100,000 years ago, though there is no evidence of a society or economy that relied primarily on barter. Instead, non-monetary societies operated largely along the principles of gift economics. When barter did occur, it was usually between either complete strangers or potential enemies. laurelpapworth.com Wednesday, 7 April 2010 15
  18. 18. Social Media Social Networks Gift Economies laurelpapworth.com Wednesday, 7 April 2010 16 Marriage - no formal quid pro quo Heh. the Pirate bay - if you leech rather than seed, you are kicked off. Broad quid pro quo. http://www.flickr.com/photos/sarahrzepecki/3426853547/sizes/l/
  19. 19. Social Media Social Networks Variable value of coin pigstyave laurelpapworth.com Wednesday, 7 April 2010 17 http://www.flickr.com/photos/pigstyave/93657282/ http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/
  20. 20. Social Media Social Networks Variable value of coin pigstyave laurelpapworth.com Wednesday, 7 April 2010 17 http://www.flickr.com/photos/pigstyave/93657282/ http://www.flickr.com/photos/thomashawk/2661310488/sizes/l/
  21. 21. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 18
  22. 22. Social Media Social Networks Measuring Reputation over time laurelpapworth.com Wednesday, 7 April 2010 19 We are continually measuring ourselves for how we are perceived.
  23. 23. Social Media Social Networks Measuring Reputation over time laurelpapworth.com Wednesday, 7 April 2010 19 We are continually measuring ourselves for how we are perceived.
  24. 24. Social Media Social Networks Measuring Reputation over time laurelpapworth.com Wednesday, 7 April 2010 19 We are continually measuring ourselves for how we are perceived.
  25. 25. Social Media Social Networks Measuring Reputation over time laurelpapworth.com Wednesday, 7 April 2010 19 We are continually measuring ourselves for how we are perceived.
  26. 26. Social Media Social Networks ROI = Return on Investment on Community Engagement laurelpapworth.com Wednesday, 7 April 2010 20
  27. 27. Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Offline (Center for Digital Futures) One fifth (20.3%) meet at least once a year laurelpapworth.com Wednesday, 7 April 2010 21 ROI
  28. 28. Social Media Social Networks COI = Cost of Inaction of Community Engagement laurelpapworth.com Wednesday, 7 April 2010 22
  29. 29. Social Media Social Networks Affecting Stocks laurelpapworth.com Wednesday, 7 April 2010 23 real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.
  30. 30. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 24 At 11:49 AM EST on 16 May 2007 Engadget (blog) posted saying that the iPhone and Leopard operating system launches would be seriously delayed. They based the story on an internal Apple email that was forwarded to them. Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 - 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.
  31. 31. Social Media Social Networks Monetizing Social Media laurelpapworth.com Wednesday, 7 April 2010 25
  32. 32. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 26 Monetization money revenue monetizing
  33. 33. Social Media Social Networks 3 Party • Members, Users,Value = Volume,Voice • Host, Community Provider, Value = relationship • 3rd Party Business, Commercial Clients Value = need • Member pays Host H2C or B2C • Business pays Host B2B • Host pays Members C2H • Member pays Member C2C • Business pays Member C2B reference laurelpapworth.com Wednesday, 7 April 2010 27
  34. 34. Social Media Social Networks 3 Party Member pays Host H2C reference laurelpapworth.com Wednesday, 7 April 2010 28
  35. 35. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 29 Monetization money revenue monetizing
  36. 36. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 30 Fundable, pledgie, GiveALittle (tomorrow). Wikipedia
  37. 37. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 30 Fundable, pledgie, GiveALittle (tomorrow). Wikipedia
  38. 38. Social Media Social Networks John Haydon • show impact/need • make it fun • make the dollar amount specific • make it easy to share • target The Ask • measure The Ask •Keep it Simple http://johnhaydon.com/2010/02/nonprofits-facebook-fans-action/ laurelpapworth.com Wednesday, 7 April 2010 31
  39. 39. Social Media Social Networks $AUD 1,300,000 Average $6,000 per show laurelpapworth.com Wednesday, 7 April 2010 32 On the front page, there were 39 jewels, 170 little duckies, 63 big duckies, and 4 bling duckies, for a total donation of $6,045 by viewers of The Show. - $5, $10, $50, $250
  40. 40. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 33
  41. 41. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 34 Monetization money revenue monetizing
  42. 42. Social Media Social Networks Freemium LinkedIn - Valued at 1 billion dollars - Revenue approx $100 million for 2008 - 1/4 of revenue from Ads, rest from premium & recruitment Flickr - bought by Yahoo! $40m in 2005 - Getty deal (revenue share for user gen content) laurelpapworth.com Wednesday, 7 April 2010 35
  43. 43. Social Media Social Networks API Economy laurelpapworth.com Wednesday, 7 April 2010 36
  44. 44. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 37 Monetization money revenue monetizing
  45. 45. Social Media Social Networks 3 Party • Members, Users,Value = Volume,Voice • Host, Community Provider, Value = relationship • 3rd Party Business, Commercial Clients Value = need • Member pays Host H2C • Business pays Host B2B • Host pays Members C2H • Member pays Member C2C • Business pays Member C2B reference laurelpapworth.com Wednesday, 7 April 2010 38
  46. 46. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 39
  47. 47. Social Media Social Networks API economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com Wednesday, 7 April 2010 40
  48. 48. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 41 Monetization money revenue monetizing
  49. 49. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 42
  50. 50. Social Media Social Networks Member to Member Clip of Sale to Host laurelpapworth.com Wednesday, 7 April 2010 43
  51. 51. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 44 Monetization money revenue monetizing
  52. 52. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 45
  53. 53. Social Media Social Networks Peer-to-peer lending market Prosper is in the midst of raising a $13.3 – $15.8 million fourth round of funding, the company announced today. The company’s lending market currently has nearly a million members, and so far, those members have funded 32,000 loans totaling more than $193 million. The company said it has signed a letter of intent with new and existing investors to raise the round, which is expected to close by April 15. laurelpapworth.com Wednesday, 7 April 2010 46
  54. 54. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 47 Interest free.
  55. 55. Social Media Social Networks Lending Club Social Finance Application Leveraging OpenSocial Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers laurelpapworth.com Wednesday, 7 April 2010 48
  56. 56. Social Media Social Networks CircleLending laurelpapworth.com Lending Club in Facebook Wednesday, 7 April 2010 49
  57. 57. Social Media Social Networks Canada Africa Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com laurelpapworth.com Wednesday, 7 April 2010 50
  58. 58. Social Media Social Networks Last Note laurelpapworth.com Wednesday, 7 April 2010 51
  59. 59. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 52
  60. 60. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 53
  61. 61. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 54
  62. 62. Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 55 Monetization money revenue monetizing
  63. 63. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Wednesday, 7 April 2010 56
  64. 64. Social Media Social Networks Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Wednesday, 7 April 2010 57
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