Social Media Monetization Connect Now

Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Wednesday, 7 April 2010 1

Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 2

Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com Wednesday, 7 April 2010 3

Social Media Social Networks What is Money? laurelpapworth.com Wednesday, 7 April 2010 4

Social Media Social Networks UNIT OF ACCOUNT howStuffWorks.com Prices ﬂuctuate depending on community value laurelpapworth.com Wednesday, 7 April 2010 5 http://static.howstuffworks.com/gif/5-failed-mcdonalds-menu-items-6.jpg

Social Media Social Networks STORE OF VALUE Find similar worth With a 1 inch diameter this 24 carat solid gold coin has a current Flickr: Swamibu market value of USD$8,000 laurelpapworth.com Wednesday, 7 April 2010 6 http://www.ﬂickr.com/photos/swamibu/2370080329/ Commodity Money - gold diamonds can be made into jewellry, coffee into ...

Social Media Social Networks MEDIUM OF EXCHANGE Flickr:JelleS Drag the cow around laurelpapworth.com Wednesday, 7 April 2010 7

Social Media Social Networks MEDIUM OF EXCHANGE ScrapeTV 1 billion dollars not worth the paper it’s printed on laurelpapworth.com Wednesday, 7 April 2010 8 ﬁat money totally virtual.

Social Media Social Networks ALL CURRENCY TODAY IS VIRTUAL laurelpapworth.com Wednesday, 7 April 2010 9

Social Media Social Networks even your bank account laurelpapworth.com Wednesday, 7 April 2010 10 http://izzatz.com/images/money-bed.jpg http://www.anusha.com/levykeen.htm

Social Media Social Networks Voucher Economies www.catalystmarketers.com laurelpapworth.com Wednesday, 7 April 2010 11

Social Media Social Networks pigstyave laurelpapworth.com Wednesday, 7 April 2010 12 http://www.ﬂickr.com/photos/pigstyave/93657282/ http://www.ﬂickr.com/photos/thomashawk/2661310488/sizes/l/

Social Media Social Networks PURSUIT OF MONEY for it’s own sake • More than needed • Money is a Virtual item • Aspirational ie virtual lifestyle • It’s a Game • resources for Goals • to be seen as Successful, Elite, uber • Gain Respect, Worth,Value reference laurelpapworth.com Wednesday, 7 April 2010 13

Social Media Social Networks Trust and Reputation laurelpapworth.com Wednesday, 7 April 2010 14

Social Media Social Networks The use of barter-like methods may date back to at least 100,000 years ago, though there is no evidence of a society or economy that relied primarily on barter. Instead, non-monetary societies operated largely along the principles of gift economics. When barter did occur, it was usually between either complete strangers or potential enemies. laurelpapworth.com Wednesday, 7 April 2010 15

Social Media Social Networks Gift Economies laurelpapworth.com Wednesday, 7 April 2010 16 Marriage - no formal quid pro quo Heh. the Pirate bay - if you leech rather than seed, you are kicked off. Broad quid pro quo. http://www.ﬂickr.com/photos/sarahrzepecki/3426853547/sizes/l/

Social Media Social Networks Variable value of coin pigstyave laurelpapworth.com Wednesday, 7 April 2010 17 http://www.ﬂickr.com/photos/pigstyave/93657282/ http://www.ﬂickr.com/photos/thomashawk/2661310488/sizes/l/

Social Media Social Networks Measuring Reputation over time laurelpapworth.com Wednesday, 7 April 2010 19 We are continually measuring ourselves for how we are perceived.

Social Media Social Networks ROI = Return on Investment on Community Engagement laurelpapworth.com Wednesday, 7 April 2010 20

Social Media Social Networks Return On Investment Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey) Brand ROI: 4x un-aided brand recall (Source: NFO) Acquisition ROI: $0-10 vs. $10-$400 per customer acquisition Support ROI: 5x-10x more cost effective than phone support Meet Ofﬂine (Center for Digital Futures) One ﬁfth (20.3%) meet at least once a year laurelpapworth.com Wednesday, 7 April 2010 21 ROI

Social Media Social Networks COI = Cost of Inaction of Community Engagement laurelpapworth.com Wednesday, 7 April 2010 22

Social Media Social Networks Affecting Stocks laurelpapworth.com Wednesday, 7 April 2010 23 real time conversations (not dead content like YouTube) mean that stocks can be watched against conversations.

Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 24 At 11:49 AM EST on 16 May 2007 Engadget (blog) posted saying that the iPhone and Leopard operating system launches would be seriously delayed. They based the story on an internal Apple email that was forwarded to them. Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 - 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

Social Media Social Networks Monetizing Social Media laurelpapworth.com Wednesday, 7 April 2010 25

Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 26 Monetization money revenue monetizing

Social Media Social Networks 3 Party • Members, Users,Value = Volume,Voice • Host, Community Provider, Value = relationship • 3rd Party Business, Commercial Clients Value = need • Member pays Host H2C or B2C • Business pays Host B2B • Host pays Members C2H • Member pays Member C2C • Business pays Member C2B reference laurelpapworth.com Wednesday, 7 April 2010 27

Social Media Social Networks 3 Party Member pays Host H2C reference laurelpapworth.com Wednesday, 7 April 2010 28

Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 30 Fundable, pledgie, GiveALittle (tomorrow). Wikipedia

Social Media Social Networks John Haydon • show impact/need • make it fun • make the dollar amount speciﬁc • make it easy to share • target The Ask • measure The Ask •Keep it Simple http://johnhaydon.com/2010/02/nonproﬁts-facebook-fans-action/ laurelpapworth.com Wednesday, 7 April 2010 31

Social Media Social Networks $AUD 1,300,000 Average $6,000 per show laurelpapworth.com Wednesday, 7 April 2010 32 On the front page, there were 39 jewels, 170 little duckies, 63 big duckies, and 4 bling duckies, for a total donation of $6,045 by viewers of The Show. - $5, $10, $50, $250

Social Media Social Networks Freemium LinkedIn - Valued at 1 billion dollars - Revenue approx $100 million for 2008 - 1/4 of revenue from Ads, rest from premium & recruitment Flickr - bought by Yahoo! $40m in 2005 - Getty deal (revenue share for user gen content) laurelpapworth.com Wednesday, 7 April 2010 35

Social Media Social Networks API Economy laurelpapworth.com Wednesday, 7 April 2010 36

Social Media Social Networks 3 Party • Members, Users,Value = Volume,Voice • Host, Community Provider, Value = relationship • 3rd Party Business, Commercial Clients Value = need • Member pays Host H2C • Business pays Host B2B • Host pays Members C2H • Member pays Member C2C • Business pays Member C2B reference laurelpapworth.com Wednesday, 7 April 2010 38

Social Media Social Networks API economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com trafﬁc comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certiﬁed applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com Wednesday, 7 April 2010 40

Social Media Social Networks Member to Member Clip of Sale to Host laurelpapworth.com Wednesday, 7 April 2010 43

Social Media Social Networks Peer-to-peer lending market Prosper is in the midst of raising a $13.3 – $15.8 million fourth round of funding, the company announced today. The company’s lending market currently has nearly a million members, and so far, those members have funded 32,000 loans totaling more than $193 million. The company said it has signed a letter of intent with new and existing investors to raise the round, which is expected to close by April 15. laurelpapworth.com Wednesday, 7 April 2010 46

Social Media Social Networks laurelpapworth.com Wednesday, 7 April 2010 47 Interest free.

Social Media Social Networks Lending Club Social Finance Application Leveraging OpenSocial Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers laurelpapworth.com Wednesday, 7 April 2010 48

Social Media Social Networks CircleLending laurelpapworth.com Lending Club in Facebook Wednesday, 7 April 2010 49

Social Media Social Networks Canada Africa Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com laurelpapworth.com Wednesday, 7 April 2010 50

Social Media Social Networks Last Note laurelpapworth.com Wednesday, 7 April 2010 51

Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Wednesday, 7 April 2010 56

Social Media Social Networks Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Wednesday, 7 April 2010 57

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Social Media Monetization Connect Now

by Laurel Papworth on Apr 06, 2010

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