Social Media Marketing Campaign

Social Media Campaign Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 1

Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 2

Social Media Campaign Involve live the social web, understand it, this cannot be faked! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 4

Social Media Campaign Internal: SM Guidelines Standards of Integrity Be yourself Personal responsibility Respect your colleagues and audience Conﬁdential information Be accurate Personal information Converse and give feedback Copyright and trademarks Priority of regular work Conﬂicts of interest commitments Know your limits Media training © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 6

Industry Tracking Saturday, 8 November 2008 7

RSS of industry related news Saturday, 8 November 2008 8

Social Bookmarks Saturday, 8 November 2008 9

Saturday, 8 November 2008 10

tracking comments Saturday, 8 November 2008 11

Social Media Campaign Create Prepare your Social Media Assets © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 12

Content Depth of content Created in Isolation One-to-many Saturday, 8 November 2008 14

Social Media Campaign Discuss No conversation around your campaign? Then it may as well not exist © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 18

Distribution Discover friends, links Not long conversations Not depth of content Saturday, 8 November 2008 20

Filter Link, not host of content Citizen Editor Secondary Content producer Saturday, 8 November 2008 21

Consumer Complaints Saturday, 8 November 2008 22

Social Media Campaign Promote actively, respectfully, promote the content into the networks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 23

Widgets Citizen Advertiser Promotes Ripple Effect Live updates of campaign Widgets/RSS for Citizen ‘Free’ A Saturday, 8 November 2008 26

Social Media Campaign API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com trafﬁc comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certiﬁed applications. 8 billion API requests, transactions up 84 % annually. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 28

Social Media Campaign Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 29

Social Media Campaign DAVID ARMANO © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 30

Social Media Campaign Measure monitor, iteratively develop & respond or be damned! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 32

Technorati Charts Social Media News Saturday, 8 November 2008 34

Blogpulse: Trending Keywords Saturday, 8 November 2008 35

Trends Saturday, 8 November 2008 36

Newsletter and RSS measurements Saturday, 8 November 2008 37

Saturday, 8 November 2008 38

Integrated Social Networks with CRM Saturday, 8 November 2008 39

http://laurelpapworth.com	787
http://silkcharm.blogspot.com	108
http://www.socialmediatoday.com	24
http://www.slideshare.net	19
http://www.lucianogiustini.org	11
http://www.edgeoftheweb.org.au	7
http://socialmediatoday.com	2
http://www.google.com.tw	1

Social Media Marketing Campaign

by Laurel Papworth on Nov 07, 2008

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Social Media Marketing Campaign — Presentation Transcript