Social Media Marketing Campaign

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The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw
Blog post for background
social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/

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Social Media Marketing Campaign

  1. 1. Social Media Campaign Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 1
  2. 2. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 2
  3. 3. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 3
  4. 4. Social Media Campaign Involve live the social web, understand it, this cannot be faked! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 4
  5. 5. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 5
  6. 6. Social Media Campaign Internal: SM Guidelines Standards of Integrity Be yourself Personal responsibility Respect your colleagues and audience Confidential information Be accurate Personal information Converse and give feedback Copyright and trademarks Priority of regular work Conflicts of interest commitments Know your limits Media training © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 6
  7. 7. Industry Tracking Saturday, 8 November 2008 7
  8. 8. RSS of industry related news Saturday, 8 November 2008 8
  9. 9. Social Bookmarks Saturday, 8 November 2008 9
  10. 10. Saturday, 8 November 2008 10
  11. 11. tracking comments Saturday, 8 November 2008 11
  12. 12. Social Media Campaign Create Prepare your Social Media Assets © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 12
  13. 13. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 13
  14. 14. Content Depth of content Created in Isolation One-to-many Saturday, 8 November 2008 14
  15. 15. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 15
  16. 16. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 16
  17. 17. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 17
  18. 18. Social Media Campaign Discuss No conversation around your campaign? Then it may as well not exist © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 18
  19. 19. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 19
  20. 20. Distribution Discover friends, links Not long conversations Not depth of content Saturday, 8 November 2008 20
  21. 21. Filter Link, not host of content Citizen Editor Secondary Content producer Saturday, 8 November 2008 21
  22. 22. Consumer Complaints Saturday, 8 November 2008 22
  23. 23. Consumer Complaints Saturday, 8 November 2008 22
  24. 24. Social Media Campaign Promote actively, respectfully, promote the content into the networks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 23
  25. 25. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 24
  26. 26. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 25
  27. 27. Widgets Citizen Advertiser Promotes Ripple Effect Live updates of campaign Widgets/RSS for Citizen ‘Free’ A Saturday, 8 November 2008 26
  28. 28. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 27
  29. 29. Social Media Campaign API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 28
  30. 30. Social Media Campaign Laurel Papworth - Social Network Strategist +61 (0) 432 684992 VIDEO OF ROCKETON Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 29
  31. 31. Social Media Campaign DAVID ARMANO © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 30
  32. 32. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 31
  33. 33. Social Media Campaign Measure monitor, iteratively develop & respond or be damned! © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 32
  34. 34. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 33
  35. 35. Technorati Charts Social Media News Saturday, 8 November 2008 34
  36. 36. Technorati Charts Social Media News Saturday, 8 November 2008 34
  37. 37. Blogpulse: Trending Keywords Saturday, 8 November 2008 35
  38. 38. Trends Saturday, 8 November 2008 36
  39. 39. Trends Saturday, 8 November 2008 36
  40. 40. Newsletter and RSS measurements Saturday, 8 November 2008 37
  41. 41. Saturday, 8 November 2008 38
  42. 42. Saturday, 8 November 2008 38
  43. 43. Saturday, 8 November 2008 38
  44. 44. Saturday, 8 November 2008 38
  45. 45. Integrated Social Networks with CRM Saturday, 8 November 2008 39
  46. 46. Social Media Campaign © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Saturday, 8 November 2008 40

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