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Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
Social Media for Politics
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Social Media for Politics

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Presentation I gave at Parliament House Sydney to politicians from Australia, Samoa and surrounding countries on social media.

Presentation I gave at Parliament House Sydney to politicians from Australia, Samoa and surrounding countries on social media.

Published in: News & Politics, Technology
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  • 1. Social Media Social Networks wordle.net laurelpapworth.com Wednesday, 7 July 2010
  • 2. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 3. Social Media Social Networks COST OF INACTION laurelpapworth.com Wednesday, 7 July 2010
  • 4. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 5. Social Media Social Networks Journoggers and Division laurelpapworth.com Wednesday, 7 July 2010
  • 6. Social Media Social Networks Rules: - The longtail of reputation, forgiveness - Answer the question NOT the one you wished they’d asked - tell them to check your blog later, bypass trad. media - show you are listening, not acting. - don’t make a rod for your own back, you are in charge - journalists are learning to be part of the community again, not to bully. - politicians are learning not to interrupt communities - impartial is overrated. honesty and transparency are not. laurelpapworth.com Wednesday, 7 July 2010
  • 7. Social Media Social Networks Removal of Privacy laurelpapworth.com Wednesday, 7 July 2010
  • 8. Social Media Social Networks REAL TIME MEASUREMENT of SENTIMENT laurelpapworth.com Wednesday, 7 July 2010
  • 9. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 10. SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” Wednesday, 7 July 2010
  • 11. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 12. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 13. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 14. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 15. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 16. Social Media Social Networks http://www.youtube.com/watch?v=dkYC1kBPR6o laurelpapworth.com Wednesday, 7 July 2010
  • 17. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  • 18. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Wednesday, 7 July 2010

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