Social Media for Politics

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Presentation I gave at Parliament House Sydney to politicians from Australia, Samoa and surrounding countries on social media.

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Social Media for Politics

  1. 1. Social Media Social Networks wordle.net laurelpapworth.com Wednesday, 7 July 2010
  2. 2. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  3. 3. Social Media Social Networks COST OF INACTION laurelpapworth.com Wednesday, 7 July 2010
  4. 4. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  5. 5. Social Media Social Networks Journoggers and Division laurelpapworth.com Wednesday, 7 July 2010
  6. 6. Social Media Social Networks Rules: - The longtail of reputation, forgiveness - Answer the question NOT the one you wished they’d asked - tell them to check your blog later, bypass trad. media - show you are listening, not acting. - don’t make a rod for your own back, you are in charge - journalists are learning to be part of the community again, not to bully. - politicians are learning not to interrupt communities - impartial is overrated. honesty and transparency are not. laurelpapworth.com Wednesday, 7 July 2010
  7. 7. Social Media Social Networks Removal of Privacy laurelpapworth.com Wednesday, 7 July 2010
  8. 8. Social Media Social Networks REAL TIME MEASUREMENT of SENTIMENT laurelpapworth.com Wednesday, 7 July 2010
  9. 9. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  10. 10. SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” Wednesday, 7 July 2010
  11. 11. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  12. 12. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  13. 13. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  14. 14. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  15. 15. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  16. 16. Social Media Social Networks http://www.youtube.com/watch?v=dkYC1kBPR6o laurelpapworth.com Wednesday, 7 July 2010
  17. 17. Social Media Social Networks laurelpapworth.com Wednesday, 7 July 2010
  18. 18. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Wednesday, 7 July 2010

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