Social Media for Events and Conference Organisers

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Events Coordinators and Conference Organisers from a social media perspective. From the Events Masterclass in Sydney in Oct 2009. The podcast and blog post are found at http://bit.ly/smb001

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Social Media for Events and Conference Organisers

  1. 1. Social Media Social Networks wordle.net laurelpapworth.com Wednesday, 14 October 2009
  2. 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  3. 3. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  4. 4. Social Media Social Networks Experiential Economy Ted:Talks - Joseph Pine laurelpapworth.com Wednesday, 14 October 2009
  5. 5. Social Media Social Networks The Experience Economy reference laurelpapworth.com Wednesday, 14 October 2009
  6. 6. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  7. 7. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  8. 8. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  9. 9. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  10. 10. Social Media Social Networks Social Network Identities reference laurelpapworth.com Wednesday, 14 October 2009
  11. 11. Social Media Social Networks Reputation over time laurelpapworth.com Wednesday, 14 October 2009
  12. 12. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  13. 13. Social Media Social Networks Organiser Pays laurelpapworth.com Wednesday, 14 October 2009
  14. 14. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  15. 15. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  16. 16. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  17. 17. Social Media Social Networks Power of Widgets laurelpapworth.com Wednesday, 14 October 2009
  18. 18. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  19. 19. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  20. 20. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  21. 21. Social Media Social Networks Content - Assets -Distribution - Living laurelpapworth.com Wednesday, 14 October 2009
  22. 22. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  23. 23. Social Media Social Networks Social Media Press Release reference laurelpapworth.com Wednesday, 14 October 2009
  24. 24. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS 5.3" Recommendation: no more than 2 quotes per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com Wednesday, 14 October 2009
  25. 25. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  26. 26. Social Media Social Networks Conferences should enable as much active participation of as many participants as possible reference laurelpapworth.com Wednesday, 14 October 2009
  27. 27. Social Media Social Networks VisibleTweets.com laurelpapworth.com Wednesday, 14 October 2009
  28. 28. Social Media Social Networks Live Experience laurelpapworth.com Wednesday, 14 October 2009
  29. 29. Social Media Social Networks Augmented Reality Tatt laurelpapworth.com Wednesday, 14 October 2009
  30. 30. Social Media Social Networks LiveStream laurelpapworth.com Wednesday, 14 October 2009
  31. 31. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  32. 32. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  33. 33. Social Media Social Networks Social Media Campaign laurelpapworth.com Wednesday, 14 October 2009
  34. 34. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  35. 35. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  36. 36. Social Media Social Networks Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Wednesday, 14 October 2009

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