Social Media for Events and Conference Organisers
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Events Coordinators and Conference Organisers from a social media perspective. From the Events Masterclass in Sydney in Oct 2009. The podcast and blog post are found at http://bit.ly/smb001

Events Coordinators and Conference Organisers from a social media perspective. From the Events Masterclass in Sydney in Oct 2009. The podcast and blog post are found at http://bit.ly/smb001

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  • 1. Social Media Social Networks wordle.net laurelpapworth.com Wednesday, 14 October 2009
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 3. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 4. Social Media Social Networks Experiential Economy Ted:Talks - Joseph Pine laurelpapworth.com Wednesday, 14 October 2009
  • 5. Social Media Social Networks The Experience Economy reference laurelpapworth.com Wednesday, 14 October 2009
  • 6. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 7. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 8. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 9. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 10. Social Media Social Networks Social Network Identities reference laurelpapworth.com Wednesday, 14 October 2009
  • 11. Social Media Social Networks Reputation over time laurelpapworth.com Wednesday, 14 October 2009
  • 12. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 13. Social Media Social Networks Organiser Pays laurelpapworth.com Wednesday, 14 October 2009
  • 14. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 15. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 16. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 17. Social Media Social Networks Power of Widgets laurelpapworth.com Wednesday, 14 October 2009
  • 18. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 19. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 20. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 21. Social Media Social Networks Content - Assets -Distribution - Living laurelpapworth.com Wednesday, 14 October 2009
  • 22. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 23. Social Media Social Networks Social Media Press Release reference laurelpapworth.com Wednesday, 14 October 2009
  • 24. Social Media Social Networks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS 5.3" Recommendation: no more than 2 quotes per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com Wednesday, 14 October 2009
  • 25. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 26. Social Media Social Networks Conferences should enable as much active participation of as many participants as possible reference laurelpapworth.com Wednesday, 14 October 2009
  • 27. Social Media Social Networks VisibleTweets.com laurelpapworth.com Wednesday, 14 October 2009
  • 28. Social Media Social Networks Live Experience laurelpapworth.com Wednesday, 14 October 2009
  • 29. Social Media Social Networks Augmented Reality Tatt laurelpapworth.com Wednesday, 14 October 2009
  • 30. Social Media Social Networks LiveStream laurelpapworth.com Wednesday, 14 October 2009
  • 31. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 32. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 33. Social Media Social Networks Social Media Campaign laurelpapworth.com Wednesday, 14 October 2009
  • 34. Social Media Social Networks laurelpapworth.com Wednesday, 14 October 2009
  • 35. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Wednesday, 14 October 2009
  • 36. Social Media Social Networks Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Wednesday, 14 October 2009