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Social Media




      SOCIAL MEDIA




                                                                                                     PHOTO:GARY HAYES


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                   1
Social Media




                 Web 1.0 vs Web 2.0
                 The shift from brochure read-only corporate
                 sites to read/write community


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  2
Social Media




                                                                                              WEB 1.0 = READ
                                                                                                  ONLY




      FLICKR:AXB500
           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  3
WEB 2.0 =
                           READ/WRITE




     FLICKR: ATOMICK




Sunday, 23 November 2008                4
Social Media




                 What is blogging?
                 Understanding content in blogs, vlogs,
                 podcasts from a corporate view


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  5
BLOGS GIVE A VOICE
                              TO CONTENT




                              ALEX MALLEY,
                             CPA PRESIDENT



Sunday, 23 November 2008                        6
CONTENT IS LOCKED
                           READERS CANNOT EDIT




Sunday, 23 November 2008                         7
Social Media




                 A blog
                 can be text/multimedia (blog), sound (podcast)
                 video (vlog), powerpoint (slideshare)

                 one piece of work edited by one person

                 created in isolation, broadcast, one-to-many

                 presented as a finished product to the network

                 perfect for PR, Marketing, controlled discussions

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  8
WHY YOU SHOULD
                                                       CARE




                           113            m
                            BLOGS TRACKED BY TECHNORATI




Sunday, 23 November 2008                                           9
HOW HARD TO




                           2
                                                BE HEARD?




                           NEW BLOGS EVERY SECOND




Sunday, 23 November 2008                                     10
ONUS OF
                                                 CREATION OF CONTENT




                           17.5
                                                    IS ON BLOGGER




                            BLOG POSTS EVERY SECOND




Sunday, 23 November 2008                                               11
3rd
                                                    SUBSTANTIAL AUDIENCE
                                                        BUT IN NICHES




                           BIGGEST COUNTRY IN THE WORLD:
                                     MYSPACE




Sunday, 23 November 2008                                                   12
Social Media


                                                BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  13
Social Media


                                                                 BUILDING AN AUDIENCE IS AN ISSUE




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  14
#4 BLOGGERS CREATE
                              WAVE INWARDS




     FLICKR: DAMANO




Sunday, 23 November 2008                        15
Social Media




                 What is a wiki?
                 Understanding wikis from a corporate view



           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  16
Social Media




                                                                                                WIKIS ARE LIKE
                                                                                                 WORKSHOPS




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                   17
Social Media




                                                                                                WIKIS ARE LIKE
                                                                                                 WORKSHOPS




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                   17
Social Media




                                                                                                WIKIS ARE LIKE
                                                                                                 WORKSHOPS




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                   17
Sunday, 23 November 2008   18
Social Media




                 A wiki
                 one piece of work edited by many

                 few-to-many content

                 collaborative knowledge management

                 Good for FAQs, manuals, HowTo books,

                 releases team work from email



           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  19
Social Media




                 What is a social network?
                 Understanding Facebook from a corporate
                 view


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  20
Social Media




                                               GATED COMMUNITIES DISTRIBUTE DIFFERENTLY

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  21
Social Media




                                                                                               GATED, PERSONAL,
                                                                                               PRIVATE NETWORK




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  22
Social Media




                 Facebook: Viral Touchpoints
                 Mini-Feed

                 News-Feed

                 Requests/Invites

                 Notifications

                 Email

                 Shared Items

                 Profile Page App Discovery

                 Application Directory

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  23
Social Media




                 Facebook
                 personal profile social network

                 gated community, controlled connections

                 many viral points for distribution of content

                 not content creation but distribution/linking




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  24
Social Media




                 What is a widget?
                 Understanding the widget as a corporate



           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  25
Social Media




                                                                                             CUSTOMER ADVERTISING
                                                                                                 TO CUSTOMER




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  26
Social Media



                                                                                        NEWS DELIVERED FROM
                                                                                      HERITAGE OR SOCIAL MEDIA




                                                                                                    FLICKR: SIKACHU

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                       27
Social Media




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  28
Social Media




                                                                                                 OVERLAPPING
                                                                                                  NETWORKS




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  29
Social Media




                                                                                                 OVERLAPPING
                                                                                                  NETWORKS




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  29
Social Media




                 Widgets
                 can be on the desktop or a webpage

                 little bits everywhere

                 consumer advertising to consumer

                 not content creation but distribution/linking




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  30
Social Media




                 What is tagging & delicious?
                 Understanding bookmarking from a
                 corporate view


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  31
Social Media




                                                                                                DELICIOUS FOR
                                                                                                CORPORATE USE




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  32
Social Media




                 Social Bookmarking
                 bookmarks/favorites available on the web

                 ... not stuck on one PC at work or home

                 can be private or public

                 share bookmarks amongst teams for research

                 see who else bookmarked it

                 tag (keyword) the bookmarks

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  33
Social Media




                 What is the future?
                 Web 2.0 has come and gone - what is Web
                 3.0/Living Web?


           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  34
Social Media




                                                                                               NING - NOT BLOG,
                                                                                             NOT FORUM, NOT ONLY
                                                                                                   CONTENT




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  35
Lending Club Social Finance Application
                                       Leveraging OpenSocial
                                                                                                   SOCIAL NETWORK
                                                                                                       FINANCE




                               Retrieve                                          Get
                             Information                                     Distribution




                                                     User Benefits
                           1. Borrowers leverage their network of relationships to finance new projects
                                   2. Lenders lend to borrowers they trust from their community
                              3. Distribution across networks helps matching lenders with borrowers




Sunday, 23 November 2008                                                                                            36
Social Media




                                                                                                 P2P BANKING




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  37
Social Media




                                                                                             BIG BOYS E.G. VIRGIN
                                                                                                 MONEY HERE

                                                                                                     CircleLending




                                                                                    Lending Club in Facebook
           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                   38
Social Media




                                              Canada
                                                                                               AUSTRALIAN &
                                                                                          Africa OTHERS


                             Germany
                                                               Netherlands and Italy
                                                                                                       China




                                   Jan 2008
                                                                                       Coming Soon




                                  Australia
                                                                                               Australia
        Blog source: http://www.wiseclerk.com
           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  39
Social Media




                      Business Week has estimated
                      that P2P lending is expected to
                      be a $10 Billion dollar industry
                      by 2010.




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  40
Social Media




                                                                                             VIDEO: ROCKETON




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  41
Social Media




                 Summary
                 Web 1.0 vs 2.0

                 blogs, wiki, facebook, widgets, tagging,
                 bookmarking,

                 peer to peer banking and finance, social lending

                 Rocketon avatar across the ‘net

                 Questions?

           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com

Sunday, 23 November 2008                                                                                                  42

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Social media for accountants

  • 1. Social Media SOCIAL MEDIA PHOTO:GARY HAYES © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 1
  • 2. Social Media Web 1.0 vs Web 2.0 The shift from brochure read-only corporate sites to read/write community © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 2
  • 3. Social Media WEB 1.0 = READ ONLY FLICKR:AXB500 © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 3
  • 4. WEB 2.0 = READ/WRITE FLICKR: ATOMICK Sunday, 23 November 2008 4
  • 5. Social Media What is blogging? Understanding content in blogs, vlogs, podcasts from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 5
  • 6. BLOGS GIVE A VOICE TO CONTENT ALEX MALLEY, CPA PRESIDENT Sunday, 23 November 2008 6
  • 7. CONTENT IS LOCKED READERS CANNOT EDIT Sunday, 23 November 2008 7
  • 8. Social Media A blog can be text/multimedia (blog), sound (podcast) video (vlog), powerpoint (slideshare) one piece of work edited by one person created in isolation, broadcast, one-to-many presented as a finished product to the network perfect for PR, Marketing, controlled discussions © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 8
  • 9. WHY YOU SHOULD CARE 113 m BLOGS TRACKED BY TECHNORATI Sunday, 23 November 2008 9
  • 10. HOW HARD TO 2 BE HEARD? NEW BLOGS EVERY SECOND Sunday, 23 November 2008 10
  • 11. ONUS OF CREATION OF CONTENT 17.5 IS ON BLOGGER BLOG POSTS EVERY SECOND Sunday, 23 November 2008 11
  • 12. 3rd SUBSTANTIAL AUDIENCE BUT IN NICHES BIGGEST COUNTRY IN THE WORLD: MYSPACE Sunday, 23 November 2008 12
  • 13. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 13
  • 14. Social Media BUILDING AN AUDIENCE IS AN ISSUE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 14
  • 15. #4 BLOGGERS CREATE WAVE INWARDS FLICKR: DAMANO Sunday, 23 November 2008 15
  • 16. Social Media What is a wiki? Understanding wikis from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 16
  • 17. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  • 18. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  • 19. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  • 21. Social Media A wiki one piece of work edited by many few-to-many content collaborative knowledge management Good for FAQs, manuals, HowTo books, releases team work from email © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 19
  • 22. Social Media What is a social network? Understanding Facebook from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 20
  • 23. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 21
  • 24. Social Media GATED, PERSONAL, PRIVATE NETWORK © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 22
  • 25. Social Media Facebook: Viral Touchpoints Mini-Feed News-Feed Requests/Invites Notifications Email Shared Items Profile Page App Discovery Application Directory © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 23
  • 26. Social Media Facebook personal profile social network gated community, controlled connections many viral points for distribution of content not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 24
  • 27. Social Media What is a widget? Understanding the widget as a corporate © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 25
  • 28. Social Media CUSTOMER ADVERTISING TO CUSTOMER © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 26
  • 29. Social Media NEWS DELIVERED FROM HERITAGE OR SOCIAL MEDIA FLICKR: SIKACHU © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 27
  • 30. Social Media © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 28
  • 31. Social Media OVERLAPPING NETWORKS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 29
  • 32. Social Media OVERLAPPING NETWORKS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 29
  • 33. Social Media Widgets can be on the desktop or a webpage little bits everywhere consumer advertising to consumer not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 30
  • 34. Social Media What is tagging & delicious? Understanding bookmarking from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 31
  • 35. Social Media DELICIOUS FOR CORPORATE USE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 32
  • 36. Social Media Social Bookmarking bookmarks/favorites available on the web ... not stuck on one PC at work or home can be private or public share bookmarks amongst teams for research see who else bookmarked it tag (keyword) the bookmarks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 33
  • 37. Social Media What is the future? Web 2.0 has come and gone - what is Web 3.0/Living Web? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 34
  • 38. Social Media NING - NOT BLOG, NOT FORUM, NOT ONLY CONTENT © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 35
  • 39. Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers Sunday, 23 November 2008 36
  • 40. Social Media P2P BANKING © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 37
  • 41. Social Media BIG BOYS E.G. VIRGIN MONEY HERE CircleLending Lending Club in Facebook © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 38
  • 42. Social Media Canada AUSTRALIAN & Africa OTHERS Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 39
  • 43. Social Media Business Week has estimated that P2P lending is expected to be a $10 Billion dollar industry by 2010. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 40
  • 44. Social Media VIDEO: ROCKETON © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 41
  • 45. Social Media Summary Web 1.0 vs 2.0 blogs, wiki, facebook, widgets, tagging, bookmarking, peer to peer banking and finance, social lending Rocketon avatar across the ‘net Questions? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 42