More Related Content More from Laurel Papworth More from Laurel Papworth (20) Social Media Guide to Blogs, Wikis & Networks1. Social Media
SOCIAL MEDIA
PHOTO:GARY HAYES
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 1
2. Social Media
Web 1.0 vs Web 2.0
The shift from brochure read-only corporate
sites to read/write community
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 2
3. Social Media
WEB 1.0 = READ
ONLY
FLICKR:AXB500
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 3
4. WEB 2.0 =
READ/WRITE
FLICKR: ATOMICK
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5. Social Media
What is blogging?
Understanding content in blogs, vlogs,
podcasts from a corporate view
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 5
6. BLOGS GIVE A VOICE
TO CONTENT
ALEX MALLEY,
CPA PRESIDENT
Sunday, 23 November 2008 6
8. Social Media
A blog
can be text/multimedia (blog), sound (podcast)
video (vlog), powerpoint (slideshare)
one piece of work edited by one person
created in isolation, broadcast, one-to-many
presented as a finished product to the network
perfect for PR, Marketing, controlled discussions
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 8
9. WHY YOU SHOULD
CARE
113 m
BLOGS TRACKED BY TECHNORATI
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10. HOW HARD TO
2
BE HEARD?
NEW BLOGS EVERY SECOND
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11. ONUS OF
CREATION OF CONTENT
17.5
IS ON BLOGGER
BLOG POSTS EVERY SECOND
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12. 3rd
SUBSTANTIAL AUDIENCE
BUT IN NICHES
BIGGEST COUNTRY IN THE WORLD:
MYSPACE
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13. Social Media
BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 13
14. Social Media
BUILDING AN AUDIENCE IS AN ISSUE
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 14
16. Social Media
What is a wiki?
Understanding wikis from a corporate view
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 16
17. Social Media
WIKIS ARE LIKE
WORKSHOPS
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 17
18. Social Media
WIKIS ARE LIKE
WORKSHOPS
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 17
19. Social Media
WIKIS ARE LIKE
WORKSHOPS
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 17
21. Social Media
A wiki
one piece of work edited by many
few-to-many content
collaborative knowledge management
Good for FAQs, manuals, HowTo books,
releases team work from email
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 19
22. Social Media
What is a social network?
Understanding Facebook from a corporate
view
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 20
23. Social Media
GATED COMMUNITIES DISTRIBUTE DIFFERENTLY
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 21
24. Social Media
GATED, PERSONAL,
PRIVATE NETWORK
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 22
25. Social Media
Facebook: Viral Touchpoints
Mini-Feed
News-Feed
Requests/Invites
Notifications
Email
Shared Items
Profile Page App Discovery
Application Directory
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 23
26. Social Media
Facebook
personal profile social network
gated community, controlled connections
many viral points for distribution of content
not content creation but distribution/linking
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 24
27. Social Media
What is a widget?
Understanding the widget as a corporate
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 25
28. Social Media
CUSTOMER ADVERTISING
TO CUSTOMER
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 26
29. Social Media
NEWS DELIVERED FROM
HERITAGE OR SOCIAL MEDIA
FLICKR: SIKACHU
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 27
30. Social Media
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 28
31. Social Media
OVERLAPPING
NETWORKS
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 29
32. Social Media
OVERLAPPING
NETWORKS
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 29
33. Social Media
Widgets
can be on the desktop or a webpage
little bits everywhere
consumer advertising to consumer
not content creation but distribution/linking
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 30
34. Social Media
What is tagging & delicious?
Understanding bookmarking from a
corporate view
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 31
35. Social Media
DELICIOUS FOR
CORPORATE USE
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 32
36. Social Media
Social Bookmarking
bookmarks/favorites available on the web
... not stuck on one PC at work or home
can be private or public
share bookmarks amongst teams for research
see who else bookmarked it
tag (keyword) the bookmarks
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 33
37. Social Media
What is the future?
Web 2.0 has come and gone - what is Web
3.0/Living Web?
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 34
38. Social Media
NING - NOT BLOG,
NOT FORUM, NOT ONLY
CONTENT
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 35
39. Lending Club Social Finance Application
Leveraging OpenSocial
SOCIAL NETWORK
FINANCE
Retrieve Get
Information Distribution
User Benefits
1. Borrowers leverage their network of relationships to finance new projects
2. Lenders lend to borrowers they trust from their community
3. Distribution across networks helps matching lenders with borrowers
Sunday, 23 November 2008 36
40. Social Media
P2P BANKING
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 37
41. Social Media
BIG BOYS E.G. VIRGIN
MONEY HERE
CircleLending
Lending Club in Facebook
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 38
42. Social Media
Canada
AUSTRALIAN &
Africa OTHERS
Germany
Netherlands and Italy
China
Jan 2008
Coming Soon
Australia
Australia
Blog source: http://www.wiseclerk.com
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 39
43. Social Media
Business Week has estimated
that P2P lending is expected to
be a $10 Billion dollar industry
by 2010.
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 40
44. Social Media
VIDEO: ROCKETON
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 41
45. Social Media
Summary
Web 1.0 vs 2.0
blogs, wiki, facebook, widgets, tagging,
bookmarking,
peer to peer banking and finance, social lending
Rocketon avatar across the ‘net
Questions?
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 23 November 2008 42