Social Media




      SOCIAL MEDIA




                                                                                  ...
Social Media




                 Web 1.0 vs Web 2.0
                 The shift from brochure read-only corporate
        ...
Social Media




                                                                                              WEB 1.0 = R...
WEB 2.0 =
                           READ/WRITE




     FLICKR: ATOMICK




Sunday, 23 November 2008                4
Social Media




                 What is blogging?
                 Understanding content in blogs, vlogs,
              ...
BLOGS GIVE A VOICE
                              TO CONTENT




                              ALEX MALLEY,
               ...
CONTENT IS LOCKED
                           READERS CANNOT EDIT




Sunday, 23 November 2008                         7
Social Media




                 A blog
                 can be text/multimedia (blog), sound (podcast)
                 ...
WHY YOU SHOULD
                                                       CARE




                           113            m...
HOW HARD TO




                           2
                                                BE HEARD?




               ...
ONUS OF
                                                 CREATION OF CONTENT




                           17.5
         ...
3rd
                                                    SUBSTANTIAL AUDIENCE
                                             ...
Social Media


                                                BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION




           © ...
Social Media


                                                                 BUILDING AN AUDIENCE IS AN ISSUE




     ...
#4 BLOGGERS CREATE
                              WAVE INWARDS




     FLICKR: DAMANO




Sunday, 23 November 2008        ...
Social Media




                 What is a wiki?
                 Understanding wikis from a corporate view



          ...
Social Media




                                                                                                WIKIS ARE...
Social Media




                                                                                                WIKIS ARE...
Social Media




                                                                                                WIKIS ARE...
Sunday, 23 November 2008   18
Social Media




                 A wiki
                 one piece of work edited by many

                 few-to-many c...
Social Media




                 What is a social network?
                 Understanding Facebook from a corporate
     ...
Social Media




                                               GATED COMMUNITIES DISTRIBUTE DIFFERENTLY

           © Lau...
Social Media




                                                                                               GATED, PER...
Social Media




                 Facebook: Viral Touchpoints
                 Mini-Feed

                 News-Feed

    ...
Social Media




                 Facebook
                 personal profile social network

                 gated communi...
Social Media




                 What is a widget?
                 Understanding the widget as a corporate



          ...
Social Media




                                                                                             CUSTOMER ADV...
Social Media



                                                                                        NEWS DELIVERED FRO...
Social Media




           © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
           Blog: http://silkc...
Social Media




                                                                                                 OVERLAPP...
Social Media




                                                                                                 OVERLAPP...
Social Media




                 Widgets
                 can be on the desktop or a webpage

                 little bit...
Social Media




                 What is tagging & delicious?
                 Understanding bookmarking from a
         ...
Social Media




                                                                                                DELICIOUS...
Social Media




                 Social Bookmarking
                 bookmarks/favorites available on the web

          ...
Social Media




                 What is the future?
                 Web 2.0 has come and gone - what is Web
           ...
Social Media




                                                                                               NING - NOT...
Lending Club Social Finance Application
                                       Leveraging OpenSocial
                     ...
Social Media




                                                                                                 P2P BANK...
Social Media




                                                                                             BIG BOYS E.G...
Social Media




                                              Canada
                                                    ...
Social Media




                      Business Week has estimated
                      that P2P lending is expected to
 ...
Social Media




                                                                                             VIDEO: ROCKE...
Social Media




                 Summary
                 Web 1.0 vs 2.0

                 blogs, wiki, facebook, widgets...
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Social media for accountants

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I gave a presentation to CPA Australia (Chartered Practicing Accountants) in Adelaide. Introductory presentation and overview of social media - Audience said they don\'t blog, use SM tools etc. EVENT CPA CONGRESS SOUTH AUSTRALIA.
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http://laurelpapworth.com/adelaide-event-cpa-australia/

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Social media for accountants

  1. 1. Social Media SOCIAL MEDIA PHOTO:GARY HAYES © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 1
  2. 2. Social Media Web 1.0 vs Web 2.0 The shift from brochure read-only corporate sites to read/write community © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 2
  3. 3. Social Media WEB 1.0 = READ ONLY FLICKR:AXB500 © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 3
  4. 4. WEB 2.0 = READ/WRITE FLICKR: ATOMICK Sunday, 23 November 2008 4
  5. 5. Social Media What is blogging? Understanding content in blogs, vlogs, podcasts from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 5
  6. 6. BLOGS GIVE A VOICE TO CONTENT ALEX MALLEY, CPA PRESIDENT Sunday, 23 November 2008 6
  7. 7. CONTENT IS LOCKED READERS CANNOT EDIT Sunday, 23 November 2008 7
  8. 8. Social Media A blog can be text/multimedia (blog), sound (podcast) video (vlog), powerpoint (slideshare) one piece of work edited by one person created in isolation, broadcast, one-to-many presented as a finished product to the network perfect for PR, Marketing, controlled discussions © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 8
  9. 9. WHY YOU SHOULD CARE 113 m BLOGS TRACKED BY TECHNORATI Sunday, 23 November 2008 9
  10. 10. HOW HARD TO 2 BE HEARD? NEW BLOGS EVERY SECOND Sunday, 23 November 2008 10
  11. 11. ONUS OF CREATION OF CONTENT 17.5 IS ON BLOGGER BLOG POSTS EVERY SECOND Sunday, 23 November 2008 11
  12. 12. 3rd SUBSTANTIAL AUDIENCE BUT IN NICHES BIGGEST COUNTRY IN THE WORLD: MYSPACE Sunday, 23 November 2008 12
  13. 13. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 13
  14. 14. Social Media BUILDING AN AUDIENCE IS AN ISSUE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 14
  15. 15. #4 BLOGGERS CREATE WAVE INWARDS FLICKR: DAMANO Sunday, 23 November 2008 15
  16. 16. Social Media What is a wiki? Understanding wikis from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 16
  17. 17. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  18. 18. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  19. 19. Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17
  20. 20. Sunday, 23 November 2008 18
  21. 21. Social Media A wiki one piece of work edited by many few-to-many content collaborative knowledge management Good for FAQs, manuals, HowTo books, releases team work from email © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 19
  22. 22. Social Media What is a social network? Understanding Facebook from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 20
  23. 23. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 21
  24. 24. Social Media GATED, PERSONAL, PRIVATE NETWORK © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 22
  25. 25. Social Media Facebook: Viral Touchpoints Mini-Feed News-Feed Requests/Invites Notifications Email Shared Items Profile Page App Discovery Application Directory © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 23
  26. 26. Social Media Facebook personal profile social network gated community, controlled connections many viral points for distribution of content not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 24
  27. 27. Social Media What is a widget? Understanding the widget as a corporate © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 25
  28. 28. Social Media CUSTOMER ADVERTISING TO CUSTOMER © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 26
  29. 29. Social Media NEWS DELIVERED FROM HERITAGE OR SOCIAL MEDIA FLICKR: SIKACHU © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 27
  30. 30. Social Media © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 28
  31. 31. Social Media OVERLAPPING NETWORKS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 29
  32. 32. Social Media OVERLAPPING NETWORKS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 29
  33. 33. Social Media Widgets can be on the desktop or a webpage little bits everywhere consumer advertising to consumer not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 30
  34. 34. Social Media What is tagging & delicious? Understanding bookmarking from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 31
  35. 35. Social Media DELICIOUS FOR CORPORATE USE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 32
  36. 36. Social Media Social Bookmarking bookmarks/favorites available on the web ... not stuck on one PC at work or home can be private or public share bookmarks amongst teams for research see who else bookmarked it tag (keyword) the bookmarks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 33
  37. 37. Social Media What is the future? Web 2.0 has come and gone - what is Web 3.0/Living Web? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 34
  38. 38. Social Media NING - NOT BLOG, NOT FORUM, NOT ONLY CONTENT © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 35
  39. 39. Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers Sunday, 23 November 2008 36
  40. 40. Social Media P2P BANKING © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 37
  41. 41. Social Media BIG BOYS E.G. VIRGIN MONEY HERE CircleLending Lending Club in Facebook © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 38
  42. 42. Social Media Canada AUSTRALIAN & Africa OTHERS Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 39
  43. 43. Social Media Business Week has estimated that P2P lending is expected to be a $10 Billion dollar industry by 2010. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 40
  44. 44. Social Media VIDEO: ROCKETON © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 41
  45. 45. Social Media Summary Web 1.0 vs 2.0 blogs, wiki, facebook, widgets, tagging, bookmarking, peer to peer banking and finance, social lending Rocketon avatar across the ‘net Questions? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 42
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