Social media for accountants

Social Media SOCIAL MEDIA PHOTO:GARY HAYES © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 1

Social Media Web 1.0 vs Web 2.0 The shift from brochure read-only corporate sites to read/write community © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 2

Social Media WEB 1.0 = READ ONLY FLICKR:AXB500 © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 3

WEB 2.0 = READ/WRITE FLICKR: ATOMICK Sunday, 23 November 2008 4

Social Media What is blogging? Understanding content in blogs, vlogs, podcasts from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 5

BLOGS GIVE A VOICE TO CONTENT ALEX MALLEY, CPA PRESIDENT Sunday, 23 November 2008 6

CONTENT IS LOCKED READERS CANNOT EDIT Sunday, 23 November 2008 7

Social Media A blog can be text/multimedia (blog), sound (podcast) video (vlog), powerpoint (slideshare) one piece of work edited by one person created in isolation, broadcast, one-to-many presented as a ﬁnished product to the network perfect for PR, Marketing, controlled discussions © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 8

WHY YOU SHOULD CARE 113 m BLOGS TRACKED BY TECHNORATI Sunday, 23 November 2008 9

HOW HARD TO 2 BE HEARD? NEW BLOGS EVERY SECOND Sunday, 23 November 2008 10

ONUS OF CREATION OF CONTENT 17.5 IS ON BLOGGER BLOG POSTS EVERY SECOND Sunday, 23 November 2008 11

3rd SUBSTANTIAL AUDIENCE BUT IN NICHES BIGGEST COUNTRY IN THE WORLD: MYSPACE Sunday, 23 November 2008 12

Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 13

Social Media BUILDING AN AUDIENCE IS AN ISSUE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 14

#4 BLOGGERS CREATE WAVE INWARDS FLICKR: DAMANO Sunday, 23 November 2008 15

Social Media What is a wiki? Understanding wikis from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 16

Social Media WIKIS ARE LIKE WORKSHOPS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 17

Sunday, 23 November 2008 18

Social Media A wiki one piece of work edited by many few-to-many content collaborative knowledge management Good for FAQs, manuals, HowTo books, releases team work from email © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 19

Social Media What is a social network? Understanding Facebook from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 20

Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 21

Social Media GATED, PERSONAL, PRIVATE NETWORK © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 22

Social Media Facebook: Viral Touchpoints Mini-Feed News-Feed Requests/Invites Notiﬁcations Email Shared Items Proﬁle Page App Discovery Application Directory © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 23

Social Media Facebook personal proﬁle social network gated community, controlled connections many viral points for distribution of content not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 24

Social Media What is a widget? Understanding the widget as a corporate © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 25

Social Media CUSTOMER ADVERTISING TO CUSTOMER © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 26

Social Media NEWS DELIVERED FROM HERITAGE OR SOCIAL MEDIA FLICKR: SIKACHU © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 27

Social Media © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 28

Social Media OVERLAPPING NETWORKS © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 29

Social Media Widgets can be on the desktop or a webpage little bits everywhere consumer advertising to consumer not content creation but distribution/linking © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 30

Social Media What is tagging & delicious? Understanding bookmarking from a corporate view © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 31

Social Media DELICIOUS FOR CORPORATE USE © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 32

Social Media Social Bookmarking bookmarks/favorites available on the web ... not stuck on one PC at work or home can be private or public share bookmarks amongst teams for research see who else bookmarked it tag (keyword) the bookmarks © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 33

Social Media What is the future? Web 2.0 has come and gone - what is Web 3.0/Living Web? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 34

Social Media NING - NOT BLOG, NOT FORUM, NOT ONLY CONTENT © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 35

Lending Club Social Finance Application Leveraging OpenSocial SOCIAL NETWORK FINANCE Retrieve Get Information Distribution User Benefits 1. Borrowers leverage their network of relationships to finance new projects 2. Lenders lend to borrowers they trust from their community 3. Distribution across networks helps matching lenders with borrowers Sunday, 23 November 2008 36

Social Media P2P BANKING © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 37

Social Media BIG BOYS E.G. VIRGIN MONEY HERE CircleLending Lending Club in Facebook © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 38

Social Media Canada AUSTRALIAN & Africa OTHERS Germany Netherlands and Italy China Jan 2008 Coming Soon Australia Australia Blog source: http://www.wiseclerk.com © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 39

Social Media Business Week has estimated that P2P lending is expected to be a $10 Billion dollar industry by 2010. © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 40

Social Media VIDEO: ROCKETON © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 41

Social Media Summary Web 1.0 vs 2.0 blogs, wiki, facebook, widgets, tagging, bookmarking, peer to peer banking and ﬁnance, social lending Rocketon avatar across the ‘net Questions? © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com Sunday, 23 November 2008 42

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http://static.slideshare.net	1
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Social media for accountants

by Laurel Papworth on Nov 22, 2008

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Social media for accountants — Presentation Transcript