0
Social Media




     SOCIAL MEDIA: COMMUNITY FEATURES




                                                               ...
Social Media




    Web Communities
    Algarve, Portugal, for IADIS



© © Laurel Papworth - Social Network Strategist +...
Social Media




    About Laurel Papworth
     Usenet IRC, AARNET, for Uni 1989

     Virtual worlds, Dransik, Ashen Empi...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Barrier to Entry
    Reason for Joining, Value Systems &
    Contribution


© © Laurel Papworth - Soc...
AMYJOKIM




               Elder     VISITOR
             Finishing     Mute




 Leader
                                ...
Social Media




                                                                                       FLICKR: MYKLROVENT...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Barrier to Entry
     Tagline and Motto

     Proper ABOUT page

     Visual design that encourages b...
Social Media




    Social Spaces
    Content creation, community distribution,
    conversation and discussion


© © Lau...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media



                                                                                        CONTENT IS LOCKED
...
Social Media


                                     BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION




© © Laurel Papworth - So...
Social Media


                                                      BUILDING AN AUDIENCE IS AN ISSUE




© © Laurel Papwo...
Social Media




                                    GATED COMMUNITIES DISTRIBUTE DIFFERENTLY

© © Laurel Papworth - Socia...
Social Media




                                                                                  CUSTOMER ADVERTISING
  ...
Social Media




    Communication Styles
     Synchronous (virtual world, IMs) Asynchronous (email, forums)

     One-to-...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Identity and Reputation
    Profile as report card, followers and friends,
    build reputation


© © ...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Influencers
    Creators, Contributors, Leaderboards and
    reward systems.


© © Laurel Papworth - S...
Social Media




                                                                                       WORDLE.NET


© © L...
Social Media



                                                                           INFLUENCERS




© © Laurel Papw...
Social Media




                                                COP
MODERATOR
                                           ...
Social Media




    Activities and Campaigns
    Running events in online communities



© © Laurel Papworth - Social Net...
Social Media




    Types of Activities
     Viral spiked managed events

     Meetings for tribes, calendars, Memos

   ...
Social Media




    Behaviour
    Rules for managing etiquette



© © Laurel Papworth - Social Network Strategist +61 (0)...
MODERATORS ARE “COPS ON STREETS”
Social Media




    Behaviour
     Etiquette statement (suggest)

     Code of Conduct (must)

     Rules of Engagement (...
Social Media




    Rites and Rituals
    Secret handshakes - the language of the
    community


© © Laurel Papworth - S...
Social Media




    Rites & Rituals
     Scripted and unscripted dramas
     Movie star death, Tsunami, election

     Pr...
Social Media




    Tribes and Swarms
    Ripples of groups



© © Laurel Papworth - Social Network Strategist +61 (0) 43...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    Swarms
     Meaningful sizes

     Too large -> schisms/forks

     Same tools for guilds and groups
...
Social Media




    Future Directions
    Real Time, Mobile, Ambient



© © Laurel Papworth - Social Network Strategist +...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitte...
Social Media




    In Summary
    Playing with Communities



© © Laurel Papworth - Social Network Strategist +61 (0) 43...
Social Media




    In Summary
     How do I convey my purpose?

     What tools do I give them?

     How do they manage...
Social Media




        Questions?



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://lau...
Social Media Community Features
Social Media Community Features
Social Media Community Features
Social Media Community Features
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Social Media Community Features

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What are the fundamental features of building a social media network or online community?
Keynote given at IADIS in Algarve, Portugal

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Transcript of "Social Media Community Features"

  1. 1. Social Media SOCIAL MEDIA: COMMUNITY FEATURES PHOTO:GARY HAYES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  2. 2. Social Media Web Communities Algarve, Portugal, for IADIS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  3. 3. Social Media About Laurel Papworth Usenet IRC, AARNET, for Uni 1989 Virtual worlds, Dransik, Ashen Empires, official forums for Everquest, Ultima Online 1999 Big Brother, Biggest Loser, Idol Communities 2005 Saudi Arabia Women’s community 2008 AFTRS - Scorched.TV interactv Emmy Award 2008 Uni of Sydney, Uni of Western Sydney © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  4. 4. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  5. 5. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  6. 6. Social Media Barrier to Entry Reason for Joining, Value Systems & Contribution © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  7. 7. AMYJOKIM Elder VISITOR Finishing Mute Leader Newcomer Creator/ Limited Evangelist Responder Registered Build Rep Normal MEMBERSHIP LIFECYCLE
  8. 8. Social Media FLICKR: MYKLROVENTINE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  9. 9. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  10. 10. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  11. 11. Social Media Barrier to Entry Tagline and Motto Proper ABOUT page Visual design that encourages behaviour History of site List content, show tools, join discussion V: first few minutes: want to add value © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  12. 12. Social Media Social Spaces Content creation, community distribution, conversation and discussion © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  13. 13. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  14. 14. Social Media CONTENT IS LOCKED READERS CANNOT EDIT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  15. 15. Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  16. 16. Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  17. 17. Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  18. 18. Social Media CUSTOMER ADVERTISING TO CUSTOMER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  19. 19. Social Media Communication Styles Synchronous (virtual world, IMs) Asynchronous (email, forums) One-to-Many (Blogs, Broadcast channels) Few-to-Few (Facebook, Twitter) Group Many-to-Many (Forums, Virtual Worlds) One-to-One (PMs/DMs, IMs) Clarify areas/security V: Cater for different communication styles © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  20. 20. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  21. 21. Social Media Identity and Reputation Profile as report card, followers and friends, build reputation © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  22. 22. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  23. 23. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  24. 24. Social Media Influencers Creators, Contributors, Leaderboards and reward systems. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  25. 25. Social Media WORDLE.NET © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  26. 26. Social Media INFLUENCERS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  27. 27. Social Media COP MODERATOR HELPER BADBOY CRITIC TEACHER BEFRIENDER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  28. 28. Social Media Activities and Campaigns Running events in online communities © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  29. 29. Social Media Types of Activities Viral spiked managed events Meetings for tribes, calendars, Memos Performances, podcasts, IRC interviews Competitions, polls, new content Member OR SN Host organised V: Build loyalty, retain value, repeat visits © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  30. 30. Social Media Behaviour Rules for managing etiquette © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  31. 31. MODERATORS ARE “COPS ON STREETS”
  32. 32. Social Media Behaviour Etiquette statement (suggest) Code of Conduct (must) Rules of Engagement (penalties) ToS, ToU, Privacy, EULA Moderator community – forums, tools, shock sites, auto ban, blacklist, security V: We all need boundaries © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  33. 33. Social Media Rites and Rituals Secret handshakes - the language of the community © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  34. 34. Social Media Rites & Rituals Scripted and unscripted dramas Movie star death, Tsunami, election Private yet shared and meaningful Rites of Passage – birth, birthday, engagement, marriage, death, graduation Small rites – thank you, hello, welcome, SN Rites - leaders, anniversary, icons V: Membership anniversary = loyalty © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  35. 35. Social Media Tribes and Swarms Ripples of groups © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  36. 36. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  37. 37. Social Media Swarms Meaningful sizes Too large -> schisms/forks Same tools for guilds and groups Identification rituals and badges Tools – places, clubhouses, private forums V: They grow themselves virally for you © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  38. 38. Social Media Future Directions Real Time, Mobile, Ambient © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  39. 39. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  40. 40. Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  41. 41. Social Media In Summary Playing with Communities © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  42. 42. Social Media In Summary How do I convey my purpose? What tools do I give them? How do they manage identity and trust? What roles and what Leaders? How to behave, do activities & do rituals? Will they create subgroups virally? V- Have FUN with your community! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
  43. 43. Social Media Questions? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
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