Social Media Community Features

Social Media SOCIAL MEDIA: COMMUNITY FEATURES PHOTO:GARY HAYES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Web Communities Algarve, Portugal, for IADIS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media About Laurel Papworth Usenet IRC, AARNET, for Uni 1989 Virtual worlds, Dransik, Ashen Empires, ofﬁcial forums for Everquest, Ultima Online 1999 Big Brother, Biggest Loser, Idol Communities 2005 Saudi Arabia Women’s community 2008 AFTRS - Scorched.TV interactv Emmy Award 2008 Uni of Sydney, Uni of Western Sydney © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Barrier to Entry Reason for Joining, Value Systems & Contribution © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

AMYJOKIM Elder VISITOR Finishing Mute Leader Newcomer Creator/ Limited Evangelist Responder Registered Build Rep Normal MEMBERSHIP LIFECYCLE

Social Media FLICKR: MYKLROVENTINE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Barrier to Entry Tagline and Motto Proper ABOUT page Visual design that encourages behaviour History of site List content, show tools, join discussion V: ﬁrst few minutes: want to add value © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Social Spaces Content creation, community distribution, conversation and discussion © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media CONTENT IS LOCKED READERS CANNOT EDIT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media BUILDING AN AUDIENCE IS AN ISSUE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media GATED COMMUNITIES DISTRIBUTE DIFFERENTLY © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media CUSTOMER ADVERTISING TO CUSTOMER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Communication Styles Synchronous (virtual world, IMs) Asynchronous (email, forums) One-to-Many (Blogs, Broadcast channels) Few-to-Few (Facebook, Twitter) Group Many-to-Many (Forums, Virtual Worlds) One-to-One (PMs/DMs, IMs) Clarify areas/security V: Cater for different communication styles © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Identity and Reputation Proﬁle as report card, followers and friends, build reputation © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Inﬂuencers Creators, Contributors, Leaderboards and reward systems. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media WORDLE.NET © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media INFLUENCERS © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media COP MODERATOR HELPER BADBOY CRITIC TEACHER BEFRIENDER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Activities and Campaigns Running events in online communities © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Types of Activities Viral spiked managed events Meetings for tribes, calendars, Memos Performances, podcasts, IRC interviews Competitions, polls, new content Member OR SN Host organised V: Build loyalty, retain value, repeat visits © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Behaviour Rules for managing etiquette © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

MODERATORS ARE “COPS ON STREETS”

Social Media Behaviour Etiquette statement (suggest) Code of Conduct (must) Rules of Engagement (penalties) ToS, ToU, Privacy, EULA Moderator community – forums, tools, shock sites, auto ban, blacklist, security V: We all need boundaries © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Rites and Rituals Secret handshakes - the language of the community © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Rites & Rituals Scripted and unscripted dramas Movie star death, Tsunami, election Private yet shared and meaningful Rites of Passage – birth, birthday, engagement, marriage, death, graduation Small rites – thank you, hello, welcome, SN Rites - leaders, anniversary, icons V: Membership anniversary = loyalty © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Tribes and Swarms Ripples of groups © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Swarms Meaningful sizes Too large -> schisms/forks Same tools for guilds and groups Identiﬁcation rituals and badges Tools – places, clubhouses, private forums V: They grow themselves virally for you © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Future Directions Real Time, Mobile, Ambient © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media In Summary Playing with Communities © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media In Summary How do I convey my purpose? What tools do I give them? How do they manage identity and trust? What roles and what Leaders? How to behave, do activities & do rituals? Will they create subgroups virally? V- Have FUN with your community! © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

Social Media Questions? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com

http://www.slideshare.net	35
http://www.ihci-conf.org	15
http://www.webcommunities-conf.org	13
http://laurelpapworth.com	3
http://www.codemunch.com	1

Social Media Community Features

by Laurel Papworth on Jun 22, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 67

Statistics

Social Media Community Features — Presentation Transcript